{"id":4055,"date":"2015-08-03T08:59:15","date_gmt":"2015-08-03T07:59:15","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4055"},"modified":"2015-07-28T13:07:32","modified_gmt":"2015-07-28T12:07:32","slug":"les-annonces-pour-les-produits-financiers-engendrent-laction","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-annonces-pour-les-produits-financiers-engendrent-laction\/","title":{"rendered":"Les annonces pour les produits financiers engendrent l\u2019action !"},"content":{"rendered":"<p>Pas moins de 58 % des lecteurs magazine passent \u00e0 l\u2019action lorsqu\u2019ils voient une annonce pour un produit financier. Si c\u2019est un chiffre impressionnant en soi, il exc\u00e8de en outre de plus de 3 % celui d\u2019il y a un an.<\/p>\n<p>C\u2019est ce que nous r\u00e9v\u00e8le une \u00e9tude en provenance du Canada. Rien ne laisse supposer que la situation en Belgique est fondamentalement diff\u00e9rente.<\/p>\n<p>L\u2019action la plus souvent entreprise (20 %) est l\u2019am\u00e9lioration de l\u2019opinion concernant la marque, suivie de la recherche de plus amples informations sur le produit (18 %), la visite du site Web (16 %) et la consid\u00e9ration d\u2019achat du produit (16 %). Au total, pas moins de 20 % des lecteurs magazine entreprennent une action d\u2019achat\u00a0; 7 % a imm\u00e9diatement achet\u00e9 le produit ou service.<\/p>\n<p>Ces chiffres sont d\u2019autant plus int\u00e9ressants qu\u2019il s\u2019av\u00e8re que les utilisateurs du m\u00e9dia magazine poss\u00e8dent plus de d\u2019\u00e9conomies et d\u2019investissements que d\u2019autres utilisateurs m\u00e9dia. Du coup, ils sont aussi plus int\u00e9ress\u00e9s par une large gamme de produits financiers et forment une cible id\u00e9ale pour les annonceurs de cette cat\u00e9gorie.<\/p>\n<p>Les Category Quick Hits, une initiative de \u2018Magazines Canada\u2019, fournissent des enseignements consommateurs sur base de r\u00e9sultats de recherche par secteur. \u00a0Pour les produits financiers, on a exploit\u00e9 des donn\u00e9es particuli\u00e8rement r\u00e9centes datant d\u2019avril 2014 \u00e0 mars 2015.<\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/search-media?media_file_id=1692\" target=\"_blank\">Plus d\u2019infos ici (FR)\u00a0<\/a><\/p>\n<p><a href=\"http:\/\/www.magazinescanada.ca\/search-media?media_file_id=1691\" target=\"_blank\">Plus d\u2019infos ici (ANG)\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pas moins de 58 % des lecteurs magazine passent \u00e0 l\u2019action lorsqu\u2019ils voient une annonce pour un produit financier. Si c\u2019est un chiffre impressionnant en soi, il exc\u00e8de en outre de plus de 3 % celui d\u2019il y a un an. C\u2019est ce que nous r\u00e9v\u00e8le une \u00e9tude en provenance&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-4055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les annonces pour les produits financiers engendrent l\u2019action<\/title>\n<meta name=\"description\" content=\"58 % des lecteurs magazine passent \u00e0 l\u2019action lorsqu\u2019ils voient une annonce pour un produit financier. il exc\u00e8de de plus de 3 % celui d\u2019il y a un an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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