{"id":4003,"date":"2015-07-27T08:39:28","date_gmt":"2015-07-27T07:39:28","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=4003"},"modified":"2015-08-06T14:24:46","modified_gmt":"2015-08-06T13:24:46","slug":"22-tweetable-truths-about-magazine-media","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/22-tweetable-truths-about-magazine-media\/","title":{"rendered":"22 tweetable truths about magazine media"},"content":{"rendered":"<p>On peut en discuter en long et en large\u00a0; du m\u00e9dia magazine, bien entendu. Il y a en effet tant de choses \u00e0 dire sur le d\u00e9veloppement de marques magazine fortes dans l\u2019\u00e8re mobile. Nous pr\u00e9f\u00e9rerions toutefois de loin \u00eatre brefs et pr\u00e9cis, \u00e0 l\u2019image de nos coll\u00e8gues am\u00e9ricains avec leurs \u201922 v\u00e9rit\u00e9s \u2018tweetables\u2019 sur le m\u00e9dia magazine\u2019.<\/p>\n<p>Quelques exemples\u00a0:<\/p>\n<ul>\n<li>Magazine media\u2019s gross audience grew over 10% in Q1 2015 vs. 2014 <em><span style=\"font-size: 12px;\">Source: Magazine Media 360\u00b0 Brand Audience Report<\/span><\/em><\/li>\n<li>91% of U.S. adults read print magazines <span style=\"font-size: 12px;\"><em>Source: GfK MRI Fall 2014<\/em><\/span><\/li>\n<li>Purchase influencers value and welcome magazine media ads more than ads on TV <span style=\"font-size: 12px;\"><em>Source: Experian, Simmons Multi-Media Engagement Study, Spring 2014<\/em><\/span><\/li>\n<li>Want real primetime? The top 25 print magazines reach more adults &amp; teens than the top 25 primetime TV shows <span style=\"font-size: 12px;\"><em>Source: Carat Insight\/Nielsen, September 2013-March 2014<\/em><\/span><\/li>\n<li>Brands achieve higher brand favorability &amp; purchase intent in print magazine ads than they do online or on TV <span style=\"font-size: 12px;\"><em>Source: InsightExpress 2014<\/em><\/span><\/li>\n<\/ul>\n<p>En annexe, les 22 v\u00e9rit\u00e9s tweetables.<\/p>\n<p>\u00a0\u00bb C\u2019est toujours inspirateur de voir le m\u00e9dia magazine racont\u00e9 \u00e0 l\u2019aide de chiffres \u00ab\u00a0, dit la pr\u00e9sidente et CEO de la MPA, Mary Berner, \u00a0\u00bb surtout \u00e0 l\u2019heure o\u00f9 nous touchons un public croissant, y compris les cibles les plus int\u00e9ressantes, avec notre contenu familier et appr\u00e9ci\u00e9 via des plates-formes et formats in\u00e9dits. \u00a0\u00bb<\/p>\n<p>La MPA a lanc\u00e9 cette campagne Twitter \u00e0 l\u2019occasion de l\u2019\u00e9dition de son Magazine Media Factbook, \u00e9dition 2015, qui donne un aper\u00e7u d\u2019\u00e9tudes r\u00e9centes et autres d\u00e9monstrations de la force du m\u00e9dia magazine. Depuis 2014, la MPA publie les chiffres d\u2019audience int\u00e9gr\u00e9s des marques magazine, y compris les plates-formes mobiles, comme les smartphones et les tablettes. Cela a transform\u00e9 le prestige du m\u00e9dia magazine aux Etats-Unis de fa\u00e7on tr\u00e8s positive (<a href=\"http:\/\/www.magazinemedia.be\/fr\/unilever-loue-linnovation-chez-le-media-magazine\/\" target=\"_blank\">lisez ici la r\u00e9action d\u2019un gros annonceur<\/a>)<\/p>\n<p><a href=\"http:\/\/www.magazine.org\/sites\/default\/files\/2015MagazineMediaFactbook.pdf\" target=\"_blank\">Pour en savoir plus\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On peut en discuter en long et en large\u00a0; du m\u00e9dia magazine, bien entendu. Il y a en effet tant de choses \u00e0 dire sur le d\u00e9veloppement de marques magazine fortes dans l\u2019\u00e8re mobile. Nous pr\u00e9f\u00e9rerions toutefois de loin \u00eatre brefs et pr\u00e9cis, \u00e0 l\u2019image de nos coll\u00e8gues am\u00e9ricains avec&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1995],"class_list":["post-4003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-mpa-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>22 tweetable truths about magazine media - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/22-tweetable-truths-about-magazine-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"22 tweetable truths about magazine media - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"On peut en discuter en long et en large\u00a0; du m\u00e9dia magazine, bien entendu. 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