{"id":39823,"date":"2021-05-10T14:12:17","date_gmt":"2021-05-10T12:12:17","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=39823"},"modified":"2021-05-10T14:17:02","modified_gmt":"2021-05-10T12:17:02","slug":"lavenir-des-magazines-il-se-dessine-chez-vogue","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lavenir-des-magazines-il-se-dessine-chez-vogue\/","title":{"rendered":"L\u2019avenir des magazines\u00a0? Il se dessine chez Vogue"},"content":{"rendered":"<p><em>L\u2019avenir de la mode est toujours plus virtuel. Aujourd\u2019hui d\u00e9j\u00e0, il se construit intens\u00e9ment \u00e0 l\u2019aide de jeux vid\u00e9o, de miroirs intelligents et d\u2019applis. <\/em><a href=\"https:\/\/www.vogue.nl\/fashion\/fashion-nieuws\/a35851957\/gucci-wanna-ar-vr-schoenen\/\" target=\"_blank\" rel=\"noopener\"><em>Gucci vend des articles d\u2019habillement virtuels<\/em><\/a><em>,\u00a0<strong>Balenciaga<\/strong> pr\u00e9sente sa collection \u00e0 travers un <strong>jeu vid\u00e9o<\/strong>\u00a0et <\/em><a href=\"https:\/\/www.vogue.nl\/beauty-health\/make-up\/a35632401\/chanel-lipscanner-nieuwe-app-lippenstift\/\" target=\"_blank\" rel=\"noopener\"><em>Chanel a une appli qui vous permet d\u2019essayer le rouge \u00e0 l\u00e8vres id\u00e9al assise dans votre propre divan<\/em><\/a><em>. En tant que magazine de mode iconique, vous vous devez d\u00e8s lors de ne pas demeurer en reste. Vogue Pays-Bas a donc lanc\u00e9 sa <strong>toute premi\u00e8re couverture en r\u00e9alit\u00e9 augment\u00e9e<\/strong> (RA).\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-5-sens-plein-la-vue\/\" target=\"_blank\" rel=\"noopener\">Les 5 sens\u00a0: plein la vue<\/a><\/strong><\/p>\n<h2><strong>La premi\u00e8re couverture <em>Vogue<\/em> en RA\u00a0 <\/strong><\/h2>\n<p>Le <a href=\"https:\/\/www.vogue.nl\/magazine\/a36162916\/vogue-future-issue-mei-2021\/#\" target=\"_blank\" rel=\"noopener\">num\u00e9ro de mai de Vogue,\u00a0<em>The Future Issue<\/em><\/a>, est muni d\u2019une couverture avec un filtre RA que l\u2019on peut mettre \u00e0 l\u2019essai via Instagram. Le filtre a \u00e9t\u00e9 d\u00e9velopp\u00e9 par Capitola.Social, un pionnier batave en mati\u00e8re de RA et de RV. Pour le nouveau Vogue, Capitola.Social a us\u00e9 de sa magie sur la robe Giambattista Valli port\u00e9e en couverture par le mannequin Lauren Ernwein<a href=\"about:blank\"><img decoding=\"async\" class=\" wp-image-39821 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo.png\" alt=\"Vogue The Future Issue - demo\" width=\"339\" height=\"531\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo.png 450w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/05\/Vogue-The-Future-Issue-demo-327x512.png 327w\" sizes=\"(max-width: 339px) 100vw, 339px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/pourquoi-les-telecoms-les-jouets-et-les-assurances-auto-font-de-la-publicite-dans-le-media-magazine\/\" target=\"_blank\" rel=\"noopener\">Comme nous l\u2019avions d\u00e9j\u00e0 \u00e9crit pr\u00e9c\u00e9demment<\/a>, les codes QR sont toujours tr\u00e8s actuels. Bien s\u00fbr, cela n\u2019a rien \u00e0 voir avec les codes m\u00eames, mais bien avec le d\u00e9veloppement rapide de la technologie qui est derri\u00e8re. Scannez le code QR en page 24 du num\u00e9ro avec la cam\u00e9ra de votre smartphone. \u00ab\u00a0Ouvrez le <em>pop-up<\/em>, dirigez ensuite votre cam\u00e9ra sur la couverture de Vogue et\u2026 tadaa,\u00a0<em>you&rsquo;ve got the magic\u00a0<\/em>\u00bb, comme l\u2019explique Vogue m\u00eame<em>.<\/em><\/p>\n<p>Cet exploit nous donne un magnifique aper\u00e7u de ce que pourrait \u00eatre l\u2019avenir du m\u00e9dia magazine. La combinaison du papier et de la technologie peut \u00eatre envo\u00fbtante \u00e0 ce point.<\/p>\n<p><a href=\"about:blank\">D\u00e9couvrez vous-m\u00eame l\u2019effet ici<\/a>.<\/p>\n<p>A lire aussi :<\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-5-habitudes-dannonceurs-efficaces\/\" target=\"_blank\" rel=\"noopener\">Les 5 habitudes d\u2019annonceurs efficaces<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/pourquoi-les-telecoms-les-jouets-et-les-assurances-auto-font-de-la-publicite-dans-le-media-magazine\/\" target=\"_blank\" rel=\"noopener\">Pourquoi les t\u00e9l\u00e9coms, les jouets et les assurances auto font de la publicit\u00e9 dans le m\u00e9dia magazine<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dans-quelle-mesure-contribue-la-creativite-a-l-efficacite-de-campagnes\/\" target=\"_blank\" rel=\"noopener\">\u00c0 quel point la cr\u00e9ativit\u00e9 est-elle efficace en publicit\u00e9\u00a0?<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019avenir de la mode est toujours plus virtuel. Aujourd\u2019hui d\u00e9j\u00e0, il se construit intens\u00e9ment \u00e0 l\u2019aide de jeux vid\u00e9o, de miroirs intelligents et d\u2019applis. Gucci vend des articles d\u2019habillement virtuels,\u00a0Balenciaga pr\u00e9sente sa collection \u00e0 travers un jeu vid\u00e9o\u00a0et Chanel a une appli qui vous permet d\u2019essayer le rouge \u00e0 l\u00e8vres&#8230;<\/p>\n","protected":false},"author":10,"featured_media":39818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[422,1176,337,1909,1391,2926,468],"class_list":["post-39823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-ar-fr","tag-augmented-reality","tag-formules-creatives-fr","tag-qr","tag-ra","tag-the-future-issue","tag-vogue-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019avenir des magazines\u00a0? 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