{"id":38917,"date":"2021-02-04T08:09:19","date_gmt":"2021-02-04T07:09:19","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38917"},"modified":"2021-02-08T17:01:47","modified_gmt":"2021-02-08T16:01:47","slug":"ad-in-the-picture-campagnes-publicitaires-sur-la-protection-de-lenvironnement","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/ad-in-the-picture-campagnes-publicitaires-sur-la-protection-de-lenvironnement\/","title":{"rendered":"Ad in the picture : campagnes publicitaires sur la protection de l\u2019environnement"},"content":{"rendered":"<p><em>Lorsque la force d\u2019une bonne campagne publicitaire se met au service de l\u2019environnement, cela peut \u00eatre choquant, parfois dr\u00f4le, mais dans les deux cas le message qui veut \u00eatre pass\u00e9 est percutant. Les organisations caritatives (en particulier la protection de l&rsquo;environnement) savent de mieux en mieux et avec une cr\u00e9ativit\u00e9 plus forte utiliser la publicit\u00e9 imprim\u00e9e. Cela est devenu \u00e9vident au cours des derni\u00e8res ann\u00e9es avec les Cannes Lions. <\/em><\/p>\n<p>5 campagnes publicitaires cr\u00e9atives sur la protection de l\u2019environnement.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38927 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Sidor-dechets-362x512.jpg\" alt=\"\" width=\"362\" height=\"512\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Sidor-dechets-362x512.jpg 362w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/Sidor-dechets.jpg 564w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p>Avec comme objectif la\u00a0r\u00e9duction des d\u00e9chets,\u00a0<a href=\"https:\/\/www.sidor.lu\/\" data-type=\"URL\" data-id=\"https:\/\/www.sidor.lu\/\">Sidor<\/a>\u00a0attire notre \u0153il sur\u00a0l\u2019incroyable poids de Alex, qui semble \u00eatre en surpoids. On comprend vite qu\u2019il s\u2019agit du\u00a0poids des d\u00e9chets m\u00e9nagers\u00a0d\u2019une personne normale. La tournure de la pub, qui est \u00e0 \u00ab\u00a0taille humaine\u00a0\u00bb, fait vite se rendre de\u00a0l\u2019incroyable poids des d\u00e9chets\u00a0que nous produisons.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38924 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/mddi_littering_mikadopublicis-406x512.png\" alt=\"\" width=\"406\" height=\"512\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/mddi_littering_mikadopublicis-406x512.png 406w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/mddi_littering_mikadopublicis.png 500w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/><\/p>\n<p>Dans la m\u00eame id\u00e9e que la campagne publicitaire pr\u00e9c\u00e9dente,\u00a0l\u2019impact des d\u00e9chets est au c\u0153ur du message. En plus de cette campagne cr\u00e9ative, un\u00a0spot de sensibilisation\u00a0avait \u00e9t\u00e9 diffus\u00e9 dans les cin\u00e9mas du groupe\u00a0<a href=\"https:\/\/kinepolis.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/kinepolis.fr\/\">Kin\u00e9polis<\/a>\u00a0au\u00a0Luxembourg.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38930 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/affiche-ecologique-347x512.jpg\" alt=\"\" width=\"347\" height=\"512\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/affiche-ecologique-347x512.jpg 347w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/affiche-ecologique.jpg 564w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/p>\n<p>Chaque ann\u00e9es, nous produisons\u00a03,3 milliards de tonnes de CO\u2082. L\u2019organisation environnementale\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/OroVerde_%E2%80%93_Die_Tropenwaldstiftung\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/en.wikipedia.org\/wiki\/OroVerde_%E2%80%93_Die_Tropenwaldstiftung\">OroVerde<\/a>, qui travaille pour la\u00a0pr\u00e9servation des for\u00eats tropicales, nous propose cette campagne percutante.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38933 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/keep-marine-life-safe-362x512.jpg\" alt=\"\" width=\"362\" height=\"512\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/keep-marine-life-safe-362x512.jpg 362w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/keep-marine-life-safe.jpg 564w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><\/p>\n<p>Les campagnes de sensibilisation\u00a0de la\u00a0<a href=\"https:\/\/www.wwf.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"URL\" data-id=\"https:\/\/www.wwf.fr\/\">WWF\u00a0<\/a>sont r\u00e9put\u00e9es comme \u00e9tant\u00a0percutantes. En ce qui concerne celle que nous pr\u00e9sentons aujourd\u2019hui, elle met le point sur\u00a0l\u2019impact des d\u00e9chets sur le monde marin.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-38918 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/la-terre-512x342.jpg\" alt=\"\" width=\"512\" height=\"342\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/la-terre-512x342.jpg 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2021\/02\/la-terre.jpg 700w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p>Une campagne de sensibilisation percutante\u00a0qui diffuse un message fort :\u00a0le r\u00e9chauffement climatique. Vous ne le savez peut-\u00eatre pas, mais l\u2019ann\u00e9e\u00a02020\u00a0a termin\u00e9 \u00e0 1,25\u00b0C au-dessus des temp\u00e9ratures normales. Un ph\u00e9nom\u00e8ne qui entraine\u00a0la fonte des glaces, un fl\u00e9au pour de nombreuses esp\u00e8ces, dont\u00a0l\u2019ours blanc.<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/iletaitunepub.fr\/2021\/01\/31\/5-campagnes-publicitaires-creatives-protection-environnement\/\" target=\"_blank\" rel=\"noopener\">Il \u00e9tait une pub<\/a><\/p>\n<p><em>D\u00e9couvrez aussi :<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/les-annonceurs-continuent-a-jouer-la-carte-de-la-creativite-en-magazine\/\" target=\"_blank\" rel=\"noopener\">Les annonceurs continuent \u00e0 jouer la carte de la cr\u00e9ativit\u00e9 en magazine<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/creativite-augmente-lefficacite-publicitaire\/\" target=\"_blank\" rel=\"noopener\">La cr\u00e9ativit\u00e9 est un facteur critique dans l\u2019efficacit\u00e9 publicitaire<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/gregory-verheyleweghen-jeunes-creatifs-ne-lisez-pas-ceci\/\" target=\"_blank\" rel=\"noopener\">Jeunes cr\u00e9atifs, NE LISEZ PAS CECI<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/quel-impact-lannee-corona-a-t-elle-sur-les-marques\/\" target=\"_blank\" rel=\"noopener\">Quel impact l\u2019ann\u00e9e corona a-t-elle sur les marques ?<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Lorsque la force d\u2019une bonne campagne publicitaire se met au service de l\u2019environnement, cela peut \u00eatre choquant, parfois dr\u00f4le, mais dans les deux cas le message qui veut \u00eatre pass\u00e9 est percutant. Les organisations caritatives (en particulier la protection de l&rsquo;environnement) savent de mieux en mieux et avec une cr\u00e9ativit\u00e9&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[314,294,2838,2840,2839,2599],"class_list":["post-38917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-ad-in-the-picture-fr","tag-creativite-fr","tag-environnement","tag-kinepolis","tag-sidor","tag-wwf"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campagnes publicitaires sur la protection de l\u2019environnement<\/title>\n<meta name=\"description\" content=\"5 campagnes publicitaires cr\u00e9atives sur la protection de l\u2019environnement. 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