{"id":38713,"date":"2021-01-26T08:52:11","date_gmt":"2021-01-26T07:52:11","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38713"},"modified":"2021-01-25T17:21:21","modified_gmt":"2021-01-25T16:21:21","slug":"genius-in-print-the-best-and-most-inspiring-ads","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/genius-in-print-the-best-and-most-inspiring-ads\/","title":{"rendered":"Genius in print: the best and most inspiring ads"},"content":{"rendered":"

Are you looking for some inspiration for your next print campaign? You have found it. Take a look at these 11 examples of great use of print in advertising and then DIY. We are looking forward to seeing your genius print ad in next year’s Innovation Report.<\/em><\/p>\n

The Innovation Report is written for FIPP every year by\u00a0Innovation Media Consulting, a global consultancy helping publishers succeed in the digital age. The report author is John Wilpers, senior director USA of Innovation Media Consulting, and it is edited by Juan Se\u00f1or, senior partner. Read our interview with John here!<\/a><\/p>\n

\u00ab\u00a0The world is exploding with people, trends and events that could cause you to question mankind\u2019s basic intelligence, never mind our creativity. But every year in researching this chapter, we rediscover just how clever, creative, responsible, and caring those of us in the much-maligned media industry can be,\u00a0\u00bb say the writers of the book.<\/p>\n

Almost half of the off-beat \u201cwinners\u201d this year did their work in pursuit of the betterment of the world, a first in the 11 years this chapter of FIPP\u2019s Media Innovations book exists. Here\u2019s a preview of the provocative, inspiring, fun, creative, mind-boggling innovations to come in this chapter:<\/p>\n

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  1. \u00a0A make-your-own sanitary pad ad<\/li>\n
  2. A 4G speed test in print<\/li>\n
  3. Flower seeds #1 (in a magazine page)<\/li>\n
  4. Flower seeds #2 (in a billboard)<\/li>\n
  5. Coca-Cola\u2019s \u201caudio\u201d ads in print<\/li>\n
  6. Soundproof posters<\/li>\n
  7. Sand cover #1<\/li>\n
  8. Sand cover #2<\/li>\n
  9. A 3D colouring book<\/li>\n
  10. The new car smell advert<\/li>\n
  11. A customisable cook book<\/li>\n<\/ol>\n