{"id":38458,"date":"2020-12-18T14:56:13","date_gmt":"2020-12-18T13:56:13","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38458"},"modified":"2020-12-18T14:56:13","modified_gmt":"2020-12-18T13:56:13","slug":"magnify-2020-the-value-of-professionally-edited-original-content","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-the-value-of-professionally-edited-original-content\/","title":{"rendered":"MAGnify 2020: The value of professionally edited, original content"},"content":{"rendered":"<p>In this sixth and final video D<strong>eniz sariyildiz,<\/strong> D<strong><em>irector Creative &amp; Media Effectiveness at Kantar <\/em><\/strong>concludes her speech with three take-outs about the role of magazine media in the mix.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-interview-avec-deniz-sariyildiz-kantar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Deniz Sariyildiz here<\/strong><\/a><\/p>\n<p>Nobody denies the decline in print circulation and use, but magazine media are trusted brands and have an important role to play in the lives of consumers and in advertiser campaigns.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/k4ykU10O9B4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject.\u00a0<a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Deniz here<\/a>.<\/p>\n<p>The other subjects of the short videos are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-kantar-on-the-changing-global-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">Changes in global media landscape<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-results-from-kantars-covid-19-barometer\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 Barometer results<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-the-role-of-different-media-in-the-mix-today-kantar\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media in the mix today<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-receptivity-and-trust-in-consumer-mindset\/\" target=\"_blank\" rel=\"noopener\">Receptivity and trust<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/deniz-sariyildiz-at-magnify-2020-without-trust-advertising-has-no-future\/\" target=\"_blank\" rel=\"noopener\">Influence of context<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : un \u0153il sur l\u2019avenir\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Commandez ici votre exemplaire gratuit de notre nouvelle \u00e9dition \u00abMAGnify : un \u0153il sur l\u2019avenir\u00bb !<\/strong><\/a><strong>\u00a0<\/strong><br \/>\n<strong>Dans cette parution, nous laissons la parole \u00e0 des experts belges et internationaux sur des sujets sensibles li\u00e9s aux m\u00e9dias, d\u2019aujourd\u2019hui et de demain.<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this sixth and final video Deniz sariyildiz, Director Creative &amp; Media Effectiveness at Kantar concludes her speech with three take-outs about the role of magazine media in the mix. Read our interview with Deniz Sariyildiz here Nobody denies the decline in print circulation and use, but magazine media are&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[2702,1705,2703],"class_list":["post-38458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-deniz-sariyildiz-fr","tag-kantar","tag-magnify-2020-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: The value of professionally edited, original content<\/title>\n<meta name=\"description\" content=\"Deniz sariyildiz, Kantar concludes her speech with three take-outs about the role of magazine media in the mix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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