{"id":38430,"date":"2020-12-17T08:39:49","date_gmt":"2020-12-17T07:39:49","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38430"},"modified":"2020-12-16T10:42:35","modified_gmt":"2020-12-16T09:42:35","slug":"magnify-2020-the-effect-of-context-in-branded-content-practice","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-the-effect-of-context-in-branded-content-practice\/","title":{"rendered":"MAGnify 2020: The effect of context in branded content practice"},"content":{"rendered":"<header>\n<section class=\"article-category\">At MAGnify 2020 our final speaker, Roger Verdurmen, DPG Media, explained in detail and with proof why content marketing might as well be called context marketing. At the end of his speech he showed a case from his own work at DPG Media Brand Studio.\u00a0<\/section>\n<section><\/section>\n<section class=\"article-category\"><\/section>\n<section class=\"article-category\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-pour-creer-une-bonne-publicite-native-le-contexte-est-tout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Roger Verdurmen here)<\/strong><\/a><\/section>\n<\/header>\n<section>\n<section class=\"article-body \">\n<div class=\"pf-content\">\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/fld0D4Fc1gU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>These are the final conclusions from the speech:<\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><img decoding=\"async\" class=\"wp-image-38426 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6.png\" alt=\"Conclusions speech Roger Verdurmen\" width=\"678\" height=\"405\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6.png 1764w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6-512x306.png 512w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6-1024x612.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6-768x459.png 768w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/12\/thumbnail-Roger-Verdurmen-video-6-1536x918.png 1536w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/p>\n<p>Roger Verdurmen, Strategy Director at DPG Media in the Netherlands, talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. He builds a strong case for context planning.<\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Roger Verdurmen here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-why-is-context-important-for-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Why is context important?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-how-does-context-influence-behaviour-and-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Behaviour and Value<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-how-does-the-context-of-a-magazine-brand-influence-effectiveness\/\" target=\"_blank\" rel=\"noopener\">Credibility<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-proof-of-the-importance-and-effect-of-context\/\" target=\"_blank\" rel=\"noopener\">Proof from research<\/a><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">\u00abMAGnify : un \u0153il sur l\u2019avenir\u00bb<\/h2>\n<div class=\"textwidget\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/contact\/order-your-copy\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Commandez ici votre exemplaire gratuit de notre nouvelle \u00e9dition \u00abMAGnify : un \u0153il sur l\u2019avenir\u00bb !<\/strong><\/a><strong>\u00a0<\/strong><br \/>\n<strong>Dans cette parution, nous laissons la parole \u00e0 des experts belges et internationaux sur des sujets sensibles li\u00e9s aux m\u00e9dias, d\u2019aujourd\u2019hui et de demain.<\/strong><\/p>\n<hr \/>\n<\/div>\n<p><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 alignnone\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/p>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/chair-session-the-role-of-local-media-in-the-belgian-media-landscape\/\" target=\"_blank\" rel=\"noopener noreferrer\">MAGnify Chair Session: debate about the role of local media<\/a><\/strong><\/em><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><strong><a href=\"https:\/\/magnify.be\/video\/stumpa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Review all the StuMPA videos featured at MAGnify 2020 here<\/a><\/strong><\/em><\/li>\n<\/ul>\n<\/div>\n<\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>At MAGnify 2020 our final speaker, Roger Verdurmen, DPG Media, explained in detail and with proof why content marketing might as well be called context marketing. At the end of his speech he showed a case from his own work at DPG Media Brand Studio.\u00a0 Read our interview with Roger&#8230;<\/p>\n","protected":false},"author":10,"featured_media":38428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[613,2454,2421,2703,2704],"class_list":["post-38430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-branded-content-fr","tag-context-marketing","tag-dpg-media","tag-magnify-2020-fr","tag-roger-verdurmen-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: The effect of context in branded content practice<\/title>\n<meta name=\"description\" content=\"Roger Verdurmen, DPG Media, explained in detail and with proof why content marketing might as well be called context marketing\" \/>\n<meta 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