{"id":38180,"date":"2020-11-25T11:47:16","date_gmt":"2020-11-25T10:47:16","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38180"},"modified":"2020-11-25T11:47:16","modified_gmt":"2020-11-25T10:47:16","slug":"magnify-2020-why-is-context-important-for-marketing","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/","title":{"rendered":"MAGnify 2020: why is context important for marketing?"},"content":{"rendered":"<p>Roger Verdurmen talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-pour-creer-une-bonne-publicite-native-le-contexte-est-tout\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Roger Verdurmen here<\/strong><\/a><\/p>\n<p>Verdurmen is Strategy Director at DPG Media in the Netherlands. With his experience at Brand Studio (branded content creation and strategy) and his personal interest in the research evidence he builds a strong case for context planning.<\/p>\n<p>In this first part Roger explains why context is so important.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/vF1VWGpvhvk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>We have cut the presentation of Roger Verdurmen (and the other speakers!) into short form videos per subject.<\/p>\n<p><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Roger Verdurmen here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li>Behaviour and value<\/li>\n<li>Credibility<\/li>\n<li>Proof: framing, Halo-effect<\/li>\n<li>Proof: conceptual fluency, mindset, effectieve aandacht<\/li>\n<li>Context in daily practice<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"aligncenter wp-image-26075\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Danny Devriendt discusses local media with his guests (part 2)<\/a><\/span><\/h2>\n<p><em>The key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong>Roger Verdurmen, DPG Media: Content marketing = Context marketing<\/strong><\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Roger Verdurmen talked at MAGnify 2020 about the influence of context on our perception of normalilty, on our behaviour and on brand appreciation and message transfer in magazines and print. Read our interview with Roger Verdurmen here Verdurmen is Strategy Director at DPG Media in the Netherlands. With his experience&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37755,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[2703,2772,2718,2704],"class_list":["post-38180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-magnify-2020-fr","tag-marketing-de-contenue","tag-marketing-de-contexte","tag-roger-verdurmen-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: why is context important for marketing?<\/title>\n<meta name=\"description\" content=\"Verdurmen is Strategy Director at DPG Media. With his experience at Brand Studio and research evidence he builds a case for context planning\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGnify 2020: why is context important for marketing?\" \/>\n<meta property=\"og:description\" content=\"Verdurmen is Strategy Director at DPG Media. With his experience at Brand Studio and research evidence he builds a case for context planning\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T10:47:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/Rogerfoto.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@magazinemediaBE\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"esther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\"},\"author\":{\"name\":\"esther\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\"},\"headline\":\"MAGnify 2020: why is context important for marketing?\",\"datePublished\":\"2020-11-25T10:47:16+00:00\",\"dateModified\":\"2020-11-25T10:47:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\"},\"wordCount\":189,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"MAGnify 2020\",\"marketing de contenue\",\"marketing de contexte\",\"Roger Verdurmen\"],\"articleSection\":[\"News\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-why-is-context-important-for-marketing\/\",\"name\":\"MAGnify 2020: why is context important for marketing?\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2020-11-25T10:47:16+00:00\",\"dateModified\":\"2020-11-25T10:47:16+00:00\",\"description\":\"Verdurmen is Strategy Director at DPG Media. 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