{"id":38158,"date":"2020-11-19T12:34:11","date_gmt":"2020-11-19T11:34:11","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=38158"},"modified":"2020-11-19T12:36:24","modified_gmt":"2020-11-19T11:36:24","slug":"magnify-2020-kantar-on-the-changing-global-media-landscape","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/magnify-2020-kantar-on-the-changing-global-media-landscape\/","title":{"rendered":"MAGnify 2020: Kantar on the changing global media landscape"},"content":{"rendered":"<p><strong>Deniz Sariyildiz,<\/strong> <em><strong>Director Creative &amp; Media Effectiveness at Kantar,<\/strong><\/em> explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/magnify-2020-interview-avec-deniz-sariyildiz-kantar\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Read our interview with Deniz Sariyildiz here<\/strong><\/a><\/p>\n<p>In this first part Deniz shows research based evidence about the changing global media landscape. 40% of advertisers and media-experts are not sure they use the opmital balance between online and offline channels.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/wNt8JxXwg1s\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>We have cut the presentation by Deniz Sariyildiz (and the other speakers!) into short form videos per subject. <a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">You can access all 6 videos by Deniz here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li>Results of the COVID-19 Barometer<\/li>\n<li>The rol of magazines and other media in the mix<\/li>\n<li>Receptivity and Trust<\/li>\n<li>Influence of context<\/li>\n<li>Key take-outs<\/li>\n<\/ul>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" sizes=\"(max-width: 295px) 100vw, 295px\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" alt=\"\" width=\"295\" height=\"93\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Danny Devriendt discuss local media with his guests (part 2)<\/a><\/span><\/h2>\n<p><em>The other two key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><strong><em><a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bruno Liesse &amp; Bernard Cools: The Alpha Index<\/a><\/em><\/strong><\/span><\/li>\n<li><strong><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\">Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/a><\/em><\/strong><\/li>\n<li><em><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong><em>Roger Verdurmen, DPG Media: Content market<\/em>ing = Context marketing<\/strong><\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Deniz Sariyildiz, Director Creative &amp; Media Effectiveness at Kantar, explores the roles of different media channels from a brand building perspective. In a world of extreme digital fragmentation, do we still have tools to create quality reach? With data from a range of Kantar research sources, a.o. their COVID-19 Barometer&#8230;.<\/p>\n","protected":false},"author":10,"featured_media":38155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[2702,1705,2703,2768],"class_list":["post-38158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-deniz-sariyildiz-fr","tag-kantar","tag-magnify-2020-fr","tag-media-landscape"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGnify 2020: Kantar on the changing global media landscape<\/title>\n<meta name=\"description\" content=\"Deniz Sariyildiz, Director Creative &amp; Media Effectiveness at Kantar, shows research based evidence about the changing global media landscape\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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