{"id":37975,"date":"2020-11-16T13:57:29","date_gmt":"2020-11-16T12:57:29","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=37975"},"modified":"2020-11-16T13:57:29","modified_gmt":"2020-11-16T12:57:29","slug":"the-alpha-index-results-of-the-study-bernard-cools","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/","title":{"rendered":"The Alpha Index: results of the study (Bernard Cools)"},"content":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY Media.<\/p>\n<p>In these two short videos Bernard Cools presents the main results from the Belgian study.<\/p>\n<p>In the first video: reported attentiveness per medium, per media category and format and a comparison with the French results<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/IfX4DxsbhAU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>In the second video: clutter perception, ad integration, optimized attention, relationship frequency \/ attention.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/cukhmIztTt4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p>We have cut the presentation by Bruno Liesse and Bernard Cools into short form videos per subject. Watch the first part where Bruno explains <a href=\"https:\/\/wemedia.be\/magazinemedia\/magnify-2020-what-is-the-alpha-index\/\" target=\"_blank\" rel=\"noopener noreferrer\">what the Alpha Index is here<\/a>.<\/p>\n<p>The other subjects are:<\/p>\n<ul>\n<li>How we made our survey<\/li>\n<li>Key Learnings<\/li>\n<li>Next steps<\/li>\n<\/ul>\n<p>All short videos from The Alpha Index presentations of Bruno Liesse and Bernard Cools\u00a0<a href=\"https:\/\/magnify.be\/video\/alpha-index-by-bernard-cools-and-bruno-liesse\/\" target=\"_blank\" rel=\"noopener noreferrer\">you can access here<\/a>.<\/p>\n<p><em><a href=\"https:\/\/www.magnify.be\/video\"><img decoding=\"async\" class=\"wp-image-26075  aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg\" alt=\"\" width=\"295\" height=\"93\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464.jpg 579w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/08\/WEMEDIA_logo_Magnify_WM-e1599654621464-512x162.jpg 512w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/a><\/em><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\"><a href=\"https:\/\/www.magnify.be\/video\" target=\"_blank\" rel=\"noopener noreferrer\">Watch Danny Devriendt discuss local media with his guests (part 1)<\/a><\/span><\/h2>\n<p><em>The other two key note speeches, divided into short form video you can find here:<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/magnify.be\/video\/deniz-sariyildiz-kantar-the-value-of-magazines-in-the-media-mix\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Deniz Sariyildiz, Kantar: The value of magazine in the media mix<\/strong><\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/magnify.be\/video\/roger-verdurmen-content-marketing-context-marketing\/\"><strong>Roger Verdurmen, DPG Media: Content marketing = Context marketing<\/strong><\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index, which offers the market a better picture of the impact that the various media have, inspired by a study of the same name from the French agency MY&#8230;<\/p>\n","protected":false},"author":10,"featured_media":37972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[2699,2703],"class_list":["post-37975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-bernard-cools-fr","tag-magnify-2020-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Alpha Index: results of the study (Bernard Cools)<\/title>\n<meta name=\"description\" content=\"Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Alpha Index: results of the study (Bernard Cools)\" \/>\n<meta property=\"og:description\" content=\"Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. They came up with the Alpha Index\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-16T12:57:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/11\/Bernard-Cools.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1349\" \/>\n\t<meta property=\"og:image:height\" content=\"1639\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"esther\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@magazinemediaBE\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"esther\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\"},\"author\":{\"name\":\"esther\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/00e6969bf93bcf4b11f3d75bdd92ffe8\"},\"headline\":\"The Alpha Index: results of the study (Bernard Cools)\",\"datePublished\":\"2020-11-16T12:57:29+00:00\",\"dateModified\":\"2020-11-16T12:57:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"Bernard Cools\",\"MAGnify 2020\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/the-alpha-index-results-of-the-study-bernard-cools\/\",\"name\":\"The Alpha Index: results of the study (Bernard Cools)\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2020-11-16T12:57:29+00:00\",\"dateModified\":\"2020-11-16T12:57:29+00:00\",\"description\":\"Bernard Cools and Bruno Liesse talk about their new study about the attention for advertising. 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