{"id":37466,"date":"2020-09-17T17:05:52","date_gmt":"2020-09-17T15:05:52","guid":{"rendered":"https:\/\/wemedia.be\/magazinemedia\/?p=37466"},"modified":"2020-09-22T16:10:04","modified_gmt":"2020-09-22T14:10:04","slug":"dat-belgium-lance-un-label-video","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/dat-belgium-lance-un-label-video\/","title":{"rendered":"DAT Belgium lance un label vid\u00e9o"},"content":{"rendered":"<p>La d\u00e9cision est tomb\u00e9e\u00a0: DAT Belgium propose d\u00e9sormais aussi un label de qualit\u00e9 pour la vid\u00e9o.<\/p>\n<p>Voil\u00e0 pr\u00e9cis\u00e9ment un an que DAT, une collaboration entre l\u2019UBA (annonceurs) et WE MEDIA (\u00e9diteurs), a lanc\u00e9 un label de qualit\u00e9 pour le display.\u00a0Le nouveau label vid\u00e9o a vu le jour gr\u00e2ce \u00e0 une collaboration entre DAT et\u00a0VIA.<\/p>\n<p>Ce label porte sur tous les formats de vid\u00e9o instream.<\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-37466-1\" width=\"720\" height=\"380\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4?_=1\" \/><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4\">https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2020\/09\/33B_SUYKENS_JOSE_PROC.mp4<\/a><\/video><\/div>\n<p>Les crit\u00e8res qui pr\u00e9valent pour la vid\u00e9o sont similaires \u00e0 ceux qui concernent le display. Il existe d\u00e9sormais aussi des crit\u00e8res de garantie sur le plan de la visibilit\u00e9, de la fraude \u00e0 l\u2019annonce, de la brand safety, de l\u2019exp\u00e9rience utilisateur et du RGPD.<\/p>\n<p>\u00ab\u2009En tant qu\u2019entreprises audiovisuelles de m\u00e9dia, nous sommes ravis de pouvoir lancer un label de qualit\u00e9 ind\u00e9pendant, capable de garantir les 5 plus importants piliers de notre \u00e9cosyst\u00e8me vid\u00e9o\u2009\u00bb, s\u2019est r\u00e9joui Bart Demeulenare, pr\u00e9sident de VIA.<\/p>\n<p>Les \u00e9diteurs de sites web qui souhaitent un label display et\/ou vid\u00e9o pour leur site peuvent d\u00e9poser leur candidature jusqu\u2019au 25 septembre sur <a href=\"http:\/\/www.digitaladtrust.be\">www.digitaladtrust.be<\/a>.<\/p>\n<p><em>Plus d&rsquo;info sur DAT Belgium :<\/em><\/p>\n<ul>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dat-belgium-attire-les-specialistes-de-lautomobile\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAT Belgium attire les sp\u00e9cialistes de l\u2019automobile<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/premier-marche-pour-les-labels-dat-sur-google-dv360\/\" target=\"_blank\" rel=\"noopener noreferrer\">Premier march\u00e9 pour les labels DAT sur la plateforme\u00a0DV360 de Google<\/a><\/em><\/li>\n<li><em><a href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/dat-belgium-debuts-des-audits-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">DAT BELGIUM : D\u00e9buts des audits 2020<\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La d\u00e9cision est tomb\u00e9e\u00a0: DAT Belgium propose d\u00e9sormais aussi un label de qualit\u00e9 pour la vid\u00e9o. Voil\u00e0 pr\u00e9cis\u00e9ment un an que DAT, une collaboration entre l\u2019UBA (annonceurs) et WE MEDIA (\u00e9diteurs), a lanc\u00e9 un label de qualit\u00e9 pour le display.\u00a0Le nouveau label vid\u00e9o a vu le jour gr\u00e2ce \u00e0 une&#8230;<\/p>\n","protected":false},"author":10,"featured_media":28639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[1229,2492,2340,991,2693,401,1998],"class_list":["post-37466","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-annonce-magazine","tag-dat","tag-digital-ad-trust","tag-uba","tag-via","tag-video-fr","tag-we-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT Belgium lance un label vid\u00e9o - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"DAT Belgium propose d\u00e9sormais aussi un label de qualit\u00e9 pour la vid\u00e9o.\u00a0Le nouveau label vid\u00e9o a vu le jour gr\u00e2ce \u00e0 une collaboration entre DAT et\u00a0VIA.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/dat-belgium-lance-un-label-video\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DAT Belgium lance un label vid\u00e9o - 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