{"id":365,"date":"2014-08-28T07:30:00","date_gmt":"2014-08-28T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/deja-entendu-parler-de-brand-compass-de-sanoma\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"deja-entendu-parler-de-brand-compass-de-sanoma","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/deja-entendu-parler-de-brand-compass-de-sanoma\/","title":{"rendered":"D\u00e9j\u00e0 entendu parler de Brand Compass de Sanoma ?"},"content":{"rendered":"<p>https:\/\/www.youtube.com\/watch?v=OAl80eSsJa0<\/p>\n<p><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">L&rsquo;outil contribue \u00e0 mieux cerner la position d&rsquo;une marque dans son environnement concurrentiel et offre des<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">conseils<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">aux niveaux<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">strat\u00e9gique<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">(le positionnement de votre marque) et <\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">tactique<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">(les marques m\u00e9dia dans lesquelles investir afin de r\u00e9aliser votre objectif de positionnement).\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">Dans l&rsquo;outil,\u00a08 personnalit\u00e9s types, combinant chacune les dimensions affirmation-belonging<a>\u00a0<\/a><\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">et release-control<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">, sont repr\u00e9sent\u00e9es dans un mapping visuel. Une marque est situ\u00e9e dans le mapping \u00e0 l&rsquo;aide d&rsquo;une technique projective.\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">Par vague, l&rsquo;outil mesure un secteur de marques annonceur aupr\u00e8s d&rsquo;environ 800 femmes (national 15+). BrandCompass est un projet continu qui ajoute r\u00e9guli\u00e8rement de<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">nouveaux secteurs et produits de marque<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00a0<\/span><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">\u00e0 son champ d&rsquo;action.<\/span><\/p>\n<p><span lang=\"FR-BE\" xml:lang=\"FR-BE\" data-mce-mark=\"1\">L&rsquo;outil est disponible via cette application gratuite pour iPad<\/span><\/p>\n<p><span lang=\"FR-BE\" xml:lang=\"FR-BE\">En savoir plus: <a href=\"http:\/\/advertising.sanoma.be\/fr\/insights\/deja-entendu-parler-de-brand-compass\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>BrandCompass est un outil d\u00e9velopp\u00e9 par Sanoma pourmesurer la personnalit\u00e9 de marques annonceur et lier celles-ci \u00e0 des marques m\u00e9dia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-365","post","type-post","status-publish","format-standard","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9j\u00e0 entendu parler de Brand Compass de Sanoma ? 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