{"id":358,"date":"2014-08-22T11:13:43","date_gmt":"2014-08-22T10:13:43","guid":{"rendered":"http:\/\/www.magazinemedia.be\/tablette-et-smartphone-le-comportement-de-lecture-ne-change-que-peu-a-peu\/"},"modified":"2022-12-19T10:56:58","modified_gmt":"2022-12-19T09:56:58","slug":"tablette-et-smartphone-le-comportement-de-lecture-ne-change-que-peu-a-peu","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/tablette-et-smartphone-le-comportement-de-lecture-ne-change-que-peu-a-peu\/","title":{"rendered":"Tablette et smartphone : le comportement de lecture ne change que peu \u00e0 peu"},"content":{"rendered":"<p>Pour la plupart des gens, la lecture sur papier est toujours plus agr\u00e9able que celle sur \u00e9cran*. Surtout s&rsquo;il s&rsquo;agit d&rsquo;informations qui doivent \u00eatre creus\u00e9es \u00e0 fond et bien assimil\u00e9es. M\u00eame si deux tiers des Fran\u00e7ais poss\u00e8dent un smartphone et plus d&rsquo;un tiers une tablette, 65 % indiquent d\u00e8s lors qu&rsquo;ils lisent des m\u00e9dias imprim\u00e9s toutes les semaines (81 % au moins tous les mois). Nouvelle surprenante\u00a0: en cela, les cibles plus jeunes (88 % des 18-24) ne diff\u00e8rent en rien des plus \u00e2g\u00e9es.<\/p>\n<p><img decoding=\"async\" class=\"media-image\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/grafiek.png\" alt=\"\" width=\"784\" height=\"420\" \/><\/p>\n<p><span lang=\"FR-BE\" data-mce-mark=\"1\"><sub>Graphique\u00a0: pr\u00e9f\u00e9rence pour le print vs le num\u00e9rique chez les utilisateurs Internet selon l&rsquo;activit\u00e9.<\/sub><\/span><\/p>\n<p><span lang=\"FR-BE\">Cependant, on penche plus pour la lecture digitale lorsqu&rsquo;il s&rsquo;agit de faits rapides, par exemple quand on cherche une r\u00e9ponse \u00e0 une question sp\u00e9cifique (search). Logiquement, &lsquo;l&rsquo;\u00e9cran&rsquo; est aussi plus appropri\u00e9 pour partager des informations avec autrui. <\/span><\/p>\n<p><span lang=\"FR-BE\">Aux yeux du public fran\u00e7ais, les m\u00e9dias imprim\u00e9s ont toutefois toujours un r\u00f4le incontestablement propre \u00e0 jouer. Outre la lecture approfondie <\/span>et la compr\u00e9hension, celui-ci r\u00e9side aussi dans la conservation de l&rsquo;information\u00a0: 40 % pr\u00e9f\u00e8re encore toujours le papier au stockage num\u00e9rique.<\/p>\n<p><span lang=\"FR-BE\">Pour en savoir plus, <a href=\"http:\/\/www.slideshare.net\/magazinemediaBE\/sps-synthesesepremfinale\" target=\"_blank\" rel=\"noopener\">cliquez ici<\/a><br \/>\n<\/span><\/p>\n<p><span lang=\"FR-BE\">* Etude men\u00e9e par Seprem au sein d&rsquo;un \u00e9chantillon repr\u00e9sentatif de 1.165 consommateurs fran\u00e7ais \u00e2g\u00e9s de 18 \u00e0 65 ans.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Une \u00e9tude r\u00e9cente men\u00e9e en France pour le Syndicat de la Presse Sociale r\u00e9v\u00e8le que la possession d\u2019un smartphone ou d\u2019une tablette commence, lentement mais s\u00fbrement, \u00e0 influer sur le comportement de lecture, mais que la lecture print occupe toujours une place importante dans la vie des consommateurs.<\/p>\n","protected":false},"author":1,"featured_media":359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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