{"id":3508,"date":"2015-07-15T09:41:25","date_gmt":"2015-07-15T08:41:25","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=3508"},"modified":"2015-07-15T16:02:57","modified_gmt":"2015-07-15T15:02:57","slug":"roularta-couvre-letude-cadres-dirigeants-en-texte-et-en-image","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/roularta-couvre-letude-cadres-dirigeants-en-texte-et-en-image\/","title":{"rendered":"Roularta couvre l\u2019\u00e9tude Cadres &#038; Dirigeants en texte et en image"},"content":{"rendered":"<p>Cela fait plusieurs mois qu\u2019a eu lieu la publication des r\u00e9sultats de la toute derni\u00e8re \u00e9dition de l\u2019\u00e9tude Cadres &amp; Dirigeants,\u00a0mais nous y revenons volontiers ici. Roularta Media lui a en effet consacr\u00e9 un magazine entier, s\u2019int\u00e9ressant dans la foul\u00e9e aux points de vue de quelques experts m\u00e9dia renomm\u00e9s.<\/p>\n<p>L\u2019\u00e9dition la plus r\u00e9cente du <a href=\"http:\/\/wob.roularta.be\/WOB\/RoulartaMediaGroup\/Revolution\/NL4\/index.html\" target=\"_blank\">magazine R-evolution<\/a> de Roularta Media est enti\u00e8rement plac\u00e9 sous le signe de l\u2019\u00e9tude Cadres &amp; Dirigeants, dont l\u2019\u00e9dition la plus r\u00e9cente est sortie au printemps de cette ann\u00e9e. Outre les r\u00e9sultats, cette sp\u00e9ciale propose aussi les consid\u00e9rations de plusieurs experts m\u00e9dia, en texte et en image.\u00a0Ces experts mettent en exergue les bons scores qu\u2019obtiennent les magazines. Avec Internet, ces derniers s\u2019av\u00e8rent constituer le m\u00e9dia le plus utilis\u00e9 dans un contexte professionnel, devant la TV, la radio et les journaux.<\/p>\n<p><strong>Visionnez la vid\u00e9o<\/strong> avec Leen Schramme, Chief Strategy Officer chez MEC :<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=mpGfeKUGuZY\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft wp-image-3807\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/LeenSchramme-300x179.jpg\" alt=\"LeenSchramme\" width=\"383\" height=\"228\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/LeenSchramme-300x179.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/LeenSchramme.jpg 855w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><br \/>\nVisionnez la vid\u00e9o<\/strong> avec Dirk Schyvinck, Director Marketing Magazine Media chez Febelmag :<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=zsNlzEqi1CQ\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft wp-image-3801\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Dirk-300x180.jpg\" alt=\"Dirk\" width=\"383\" height=\"230\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Dirk-300x180.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Dirk.jpg 852w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Remi Boel, Marketing Intelligence Director chez OMD, \u00e9voque les am\u00e9liorations apport\u00e9es \u00e0 l\u2019\u00e9tude. Ainsi, plusieurs questions ont \u00e9t\u00e9 ajout\u00e9es qui permettent de v\u00e9rifier en quelle mesure le cadre ou dirigeant embrasse les nouvelles technologies et est ou non un leader d\u2019opinion. Cela a permis d\u2019obtenir une meilleure segmentation en la mati\u00e8re.<\/p>\n<p><strong>Visionnez la vid\u00e9o<\/strong> avec Remi Boel :<\/p>\n<p><a href=\"https:\/\/youtu.be\/LNymg_FV_mw\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone wp-image-3812\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/RemiBoel-300x179.jpg\" alt=\"RemiBoel\" width=\"383\" height=\"228\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/RemiBoel-300x179.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/RemiBoel.jpg 854w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>Trui Lanckriet, Client Service Manager Digital &amp; Audiovisual chez l\u2019initiateur TNS Media, fait un zoom arri\u00e8re et \u00e9num\u00e8re les forces g\u00e9n\u00e9rales de cette \u00e9tude.<\/p>\n<p><strong>Visionnez la vid\u00e9o<\/strong> avec Trui Lanckriet :<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=4oDRNCPsw5U\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft wp-image-3814\" style=\"margin: 5px;\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Trui-300x179.jpg\" alt=\"Trui\" width=\"383\" height=\"229\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Trui-300x179.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Trui.jpg 854w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>La note critique nous vient de Christian K\u00e9vers, Managing Director chez MediaCom. Pouss\u00e9, entre autres, par les bons score du m\u00e9dia, il d\u00e9plore qu\u2019il n\u2019y ait pas eu plus d\u2019\u00e9diteurs magazine qui se soient inscrits pour l\u2019\u00e9tude et aient mis \u00e0 disposition les r\u00e9sultats pour leurs titres.<\/p>\n<p><strong>Visionnez la vid\u00e9o<\/strong> avec Christian K\u00e9vers :<\/p>\n<p><a href=\"https:\/\/youtu.be\/VJqi4oHnyO8\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone wp-image-3816\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Christian-300x179.jpg\" alt=\"Christian\" width=\"383\" height=\"228\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Christian-300x179.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Christian.jpg 858w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>Bernard Cools, le Deputy General Manager de Space, \u00e9voque quant \u00e0 lui la compl\u00e9mentarit\u00e9 avec les \u00e9tudes CIM.<\/p>\n<p><strong>Visionnez la vid\u00e9o<\/strong> avec Bernard Cools :<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=9TJNCwV_0Xk&amp;feature=youtu.be\" target=\"_blank\"><img decoding=\"async\" class=\"alignnone wp-image-3819\" style=\"margin: 5px;\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Bernard-300x179.jpg\" alt=\"Bernard\" width=\"383\" height=\"228\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Bernard-300x179.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Bernard.jpg 855w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>Enfin, l\u2019UBA aussi \u2013 par l\u2019interm\u00e9diaire de Simone Ruseler, Knowledge Center Manager \u2013 donne son avis sur l\u2019\u00e9tude et sur la fa\u00e7on dont elle pourrait inspirer le CIM.<strong><br \/>\nVisionnez la vid\u00e9o<\/strong> avec Simone Ruseler :<\/p>\n<p><a href=\"https:\/\/youtu.be\/fZwxnAKey0E\" target=\"_blank\"><img decoding=\"async\" class=\"alignleft wp-image-3821\" style=\"margin: 5px;\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Simone-300x178.jpg\" alt=\"Simone\" width=\"383\" height=\"227\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Simone-300x178.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/Simone.jpg 857w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cela fait plusieurs mois qu\u2019a eu lieu la publication des r\u00e9sultats de la toute derni\u00e8re \u00e9dition de l\u2019\u00e9tude Cadres &amp; Dirigeants,\u00a0mais nous y revenons volontiers ici. Roularta Media lui a en effet consacr\u00e9 un magazine entier, s\u2019int\u00e9ressant dans la foul\u00e9e aux points de vue de quelques experts m\u00e9dia renomm\u00e9s. L\u2019\u00e9dition&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3785,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-3508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roularta couvre l\u2019\u00e9tude Cadres &amp; Dirigeants en texte et en image - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Roularta couvre l&#039;\u00e9tude Cadres&amp; Dirigeants\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/roularta-couvre-letude-cadres-dirigeants-en-texte-et-en-image\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta couvre l\u2019\u00e9tude Cadres &amp; 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