{"id":3493,"date":"2015-07-14T10:40:51","date_gmt":"2015-07-14T09:40:51","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=3493"},"modified":"2015-07-14T15:59:29","modified_gmt":"2015-07-14T14:59:29","slug":"pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/","title":{"rendered":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation"},"content":{"rendered":"<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/advertising-info_2015-th.jpg\"><img decoding=\"async\" class=\"alignright wp-image-3486 size-large\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/advertising-info_2015-th-336x1024.jpg\" alt=\"advertising-info_2015-th\" width=\"336\" height=\"1024\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/advertising-info_2015-th-336x1024.jpg 336w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/advertising-info_2015-th.jpg 768w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/a>2019 sera une ann\u00e9e charni\u00e8re pour l\u2019industrie globale du m\u00e9dia magazine\u00a0: les revenus publicitaires digitaux d\u00e9passeront ceux du print.<\/p>\n<p>Dans les quatre ann\u00e9es \u00e0 venir, les entreprises m\u00e9dia traditionnelles continueront \u00e0 ressentir le froid \u00e9manant de la crise financi\u00e8re. Le m\u00e9dia magazine et les m\u00e9dias d\u2019information r\u00e9aliseront des chiffres d\u2019affaires qui stagneront ou enregistreront un l\u00e9ger recul, malgr\u00e9 une forte croissance de la publicit\u00e9 digitale et des abonnements, dixit PwC dans son Global Entertainment &amp; Media Outlook 2015-2019.<\/p>\n<p>En 2015, les magazines consommateurs parviendront \u00e0 pr\u00e9server leur chiffre d\u2019affaires global de 24,6 milliards de dollars, avec une croissance allant jusqu\u2019\u00e0 24,7 milliards en 2019. Durant cette m\u00eame p\u00e9riode, les ventes publicitaires augmenteront de moins de 0,5 % annuellement \u00e0 17 milliards de dollars.<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, les entreprises actives dans le m\u00e9dia magazine ont surtout investi dans la publicit\u00e9 num\u00e9rique, mais pour le moment \u2013 malgr\u00e9 la tendance \u00e0 la baisse \u2013 le print reste leur premi\u00e8re source de revenus. Jusqu\u2019en 2019 donc.<\/p>\n<p>En ce qui concerne les journaux, les revenus publicitaires digitaux ne pourront pas compenser les pertes c\u00f4t\u00e9 papier, r\u00e9v\u00e8le l\u2019\u00e9tude. Depuis 2010, les revenus publicitaires ont chut\u00e9 de 5 milliards de dollars. Pour les ann\u00e9es \u00e0 venir, le rapport pr\u00e9voit qu\u2019ils continueront \u00e0 diminuer tous les ans de 5,5 %. PwC remarque que les annonceurs ne retourneront pas \u00e0 la presse quotidienne.<\/p>\n<p>Le point positif pour les quotidiens est le chiffre d\u2019affaires issu de la distribution, qui selon l\u2019Outlook augmentera chaque ann\u00e9e. Cela ne peut toutefois \u00eatre imput\u00e9 aux \u00e9ditions num\u00e9riques que pour une infime partie.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/adage.com\/article\/media\/magazine-revenue-ticks-newspaper-decline-continues\/298861\/\" target=\"_blank\">adage<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 sera une ann\u00e9e charni\u00e8re pour l\u2019industrie globale du m\u00e9dia magazine\u00a0: les revenus publicitaires digitaux d\u00e9passeront ceux du print. Dans les quatre ann\u00e9es \u00e0 venir, les entreprises m\u00e9dia traditionnelles continueront \u00e0 ressentir le froid \u00e9manant de la crise financi\u00e8re. Le m\u00e9dia magazine et les m\u00e9dias d\u2019information r\u00e9aliseront des chiffres d\u2019affaires&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-3493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation<\/title>\n<meta name=\"description\" content=\"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation\" \/>\n<meta property=\"og:description\" content=\"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-14T09:40:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-14T14:59:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-magazines.png\" \/>\n\t<meta property=\"og:image:width\" content=\"836\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation\",\"datePublished\":\"2015-07-14T09:40:51+00:00\",\"dateModified\":\"2015-07-14T14:59:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\"},\"wordCount\":287,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\",\"name\":\"PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2015-07-14T09:40:51+00:00\",\"dateModified\":\"2015-07-14T14:59:29+00:00\",\"description\":\"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation","description":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/","og_locale":"fr_FR","og_type":"article","og_title":"PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation","og_description":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation","og_url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2015-07-14T09:40:51+00:00","article_modified_time":"2015-07-14T14:59:29+00:00","og_image":[{"width":836,"height":730,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-magazines.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture est.":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/"},"author":{"name":"","@id":""},"headline":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation","datePublished":"2015-07-14T09:40:51+00:00","dateModified":"2015-07-14T14:59:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/"},"wordCount":287,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"articleSection":["Research"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/","url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/","name":"PwC Outlook 2015-2019 : magazines en l\u00e9g\u00e8re augmentation","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2015-07-14T09:40:51+00:00","dateModified":"2015-07-14T14:59:29+00:00","description":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/pwc-outlook-2015-2019-le-chiffre-daffaires-des-magazines-en-legere-augmentation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"PwC Outlook 2015-2019 : le chiffre d\u2019affaires des magazines en l\u00e9g\u00e8re augmentation"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/3493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=3493"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/3493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/3490"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=3493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=3493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=3493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}