{"id":3166,"date":"2015-07-02T07:30:00","date_gmt":"2015-07-02T06:30:00","guid":{"rendered":"http:\/\/www.magazinemedia.be\/linfluence-du-media-magazine-sur-les-consommateurs-augmente\/"},"modified":"2016-02-16T09:44:00","modified_gmt":"2016-02-16T08:44:00","slug":"linfluence-du-media-magazine-sur-les-consommateurs-augmente","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/linfluence-du-media-magazine-sur-les-consommateurs-augmente\/","title":{"rendered":"L\u2019influence du m\u00e9dia magazine sur les consommateurs augmente"},"content":{"rendered":"<p>\u00ab\u00a0In cluttered markets individuals gravitate to brands that they identify with most. Those that are relevant and vital to their sense of place, belonging and community. Magazine brands are magnets for self defining interest groups. They offer skillfully crafted, original, trusted content which influences opinions and behaviour. Let us show you how.\u00a0\u00bb<!--break--><\/p>\n<p>C\u2019est avec ce texte que s\u2019ouvre le site Web Magnetic.Media, o\u00f9 le m\u00e9dia magazine britannique met en exergue ses atouts de fa\u00e7on \u00e9clatante. Allez donc jeter un \u0153il, car cela en vaut vraiment la peine (<a href=\"http:\/\/www.magnetic.media\" target=\"_blank\">cliquez ici<\/a>).<\/p>\n<p>Sur base d\u2019une \u00e9tude consommateurs de grande envergure (15.000 r\u00e9pondants), l\u2019enseigne magazine britannique a d\u00e9fini six raisons \u2013 Six Rules of Attraction \u2013 pour lesquelles le m\u00e9dia magazine continue \u00e0 jouer un r\u00f4le-cl\u00e9 dans l\u2019utilisation m\u00e9dia. Six raisons aussi pour lesquelles il m\u00e9rite une attention plus importante de la part des annonceurs et des agences m\u00e9dia.<\/p>\n<ul>\n<li>Immersion\u00a0: les lecteurs s\u2019immergent dans le monde de leur marque magazine \u2013\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/plongez-dans-le-m%C3%A9dia-magazine\" target=\"_blank\">cliquez ici<\/a><\/li>\n<li>Inspiration\u00a0: est et reste une fonction-cl\u00e9 du m\u00e9dia magazine \u2013 <a href=\"http:\/\/www.magazinemedia.be\/fr\/les-consommateurs-continuent-%C3%A0-chercher-de-l%E2%80%99inspiration-dans-le-m%C3%A9dia-magazine\" target=\"_blank\">cliquez ici<\/a><\/li>\n<li>Belonging\u00a0: les lecteurs s\u2019identifient \u00e0 leur marque magazine \u2013 \u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/le-m%C3%A9dia-magazine-plus-attrayant-que-jamais-28-d%E2%80%99interaction-en-plus#overlay-context=nl\/magazine-media-attractiever-dan-ooit-28-meer-interactie\" target=\"_blank\">cliquez ici<\/a><\/li>\n<li>Stature\u00a0: des contenus de qualit\u00e9 sup\u00e9rieure engendrent confiance et cr\u00e9dibilit\u00e9<\/li>\n<li>Growth\u00a0: les marques magazines touchent leur public plus souvent et mieux\u00a0 \u2013 <a href=\"http:\/\/www.magazinemedia.be\/fr\/les-marques-magazines-au-top-gr%C3%A2ce-%C3%A0-une-strat%C3%A9gie-multi-plateformes\" target=\"_blank\">cliquez ici<\/a><\/li>\n<li>Influence\u00a0: confiance signifie influence<\/li>\n<\/ul>\n<p>Attardons-nous un moment sur ce dernier point\u00a0: l\u2019\u00e9tude britannique r\u00e9v\u00e8le que les marques magazines touchent les leaders d\u2019opinion et les influenceurs de l\u2019opinion. Et ce plus que tout autre m\u00e9dia&#8230;<\/p>\n<p class=\"MsoNormal\"><em>\u00ab\u00a0We know that magazine brands have a huge influence on the way people think and on the purchasing decisions they make. \u00bb \u00a0<\/em>&#8211; \u00a0Clare Peters, Planning Director, MGOMD<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/dVH8YpKMdPE\" width=\"560\" height=\"315\" frameborder=\"0\"><\/iframe><\/p>\n<p>Les gens qui s\u2019int\u00e9ressent beaucoup \u00e0 un th\u00e8me sp\u00e9cifique et veulent le conna\u00eetre \u00e0 fond, prennent le temps et font l\u2019effort de lire le m\u00e9dia magazine. Du coup, ils sont mieux au fait des tendances et des d\u00e9veloppements que d\u2019autres. Dans leur entourage, ils sont consid\u00e9r\u00e9s comme des experts. On leur demande conseil et cela les rend influents, comme leurs marques magazines.<\/p>\n<p>Dans ce contexte, il n\u2019y a pas que le contenu journalistique qui est important, mais aussi les publicit\u00e9s\u00a0: 90 % regarde les annonces magazines et 1 sur 2 les partage parfois avec son entourage.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-1_10.png\"><img decoding=\"async\" class=\"alignleft wp-image-3191\" style=\"margin: 5px;\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-1_10-300x128.png\" alt=\"Grafiek\" width=\"408\" height=\"174\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-1_10-300x128.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2015\/07\/grafiek-1_10.png 480w\" sizes=\"(max-width: 408px) 100vw, 408px\" \/><\/a><\/p>\n<p>Source : <a href=\"http:\/\/www.magnetic.media\" target=\"_blank\">www.magnetic.media<\/a><\/p>\n<p><span style=\"font-size: 12px;\"><em>* Concernant l\u2019\u00e9tude\u00a0: l\u2019\u00e9tude The Rules of Attraction a \u00e9t\u00e9 men\u00e9e pendant deux ans aupr\u00e8s de plus de 15.000 consommateurs m\u00e9dia. Elle comprend des journaux intimes par GSM et des interviews vid\u00e9o et en face-\u00e0-face.<\/em><\/span><\/p>\n<p><span style=\"font-size: 12px;\"><em>Note\u00a0: A l\u2019image de magazinemedia.be en Belgique et de magazines.nl aux Pays-Bas, il existe d\u00e9sormais un magnetic.media au Royaume-Uni.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab\u00a0In cluttered markets individuals gravitate to brands that they identify with most. Those that are relevant and vital to their sense of place, belonging and community. Magazine brands are magnets for self defining interest groups. They offer skillfully crafted, original, trusted content which influences opinions and behaviour. Let us show&#8230;<\/p>\n","protected":false},"author":2,"featured_media":3167,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1560],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magnetic-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019influence du m\u00e9dia magazine sur les consommateurs augmente - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Sur base d\u2019une \u00e9tude consommateurs de grande envergure, l\u2019enseigne magazine britannique a d\u00e9fini six raisons \u2013 Six Rules of Attraction \u2013 pour lesquelles le m\u00e9dia magazine continue \u00e0 jouer un r\u00f4le-cl\u00e9 dans l\u2019utilisation m\u00e9dia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/linfluence-du-media-magazine-sur-les-consommateurs-augmente\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019influence du m\u00e9dia magazine sur les consommateurs augmente - 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