{"id":29829,"date":"2020-06-15T11:28:24","date_gmt":"2020-06-15T09:28:24","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=29829"},"modified":"2020-06-19T11:04:53","modified_gmt":"2020-06-19T09:04:53","slug":"roularta-engie-space-un-silver-amma-award-pour-le-premier-cas-blockchain","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/roularta-engie-space-un-silver-amma-award-pour-le-premier-cas-blockchain\/","title":{"rendered":"Roularta, ENGIE, Space : Un silver AMMA award pour le premier cas blockchain"},"content":{"rendered":"<p><em>ENGIE, Roularta, Space &amp; Rebel AI (USA) ont uni leurs forces autour du\u00a0Blockchain l&rsquo;ann\u00e9e derni\u00e8re et ont ainsi obtenu un Silver AMMA Award\u00a0dans la cat\u00e9gorie Innovation et Development\u00a0of the Year 2020.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/premier-marche-pour-les-labels-dat-sur-google-dv360\/\" target=\"_blank\">Premier march\u00e9 pour les labels DAT sur la plateforme DV360 de Google<\/a><\/strong><\/p>\n<p>En 2019, Space a exp\u00e9riment\u00e9 avec la technologie blockchain dans l\u2019inventaire publicitaire de Roularta. On peut ainsi atteindre 100% d\u2019impressions valides et un niveau de transparence maximal dans la publicit\u00e9 en ligne. Les r\u00e9sultats sont impressionnants: l&rsquo;exp\u00e9rience \u00e9tait un succ\u00e8s et\u00a0et a montr\u00e9 un r\u00e9el impact sur la diffusion de la campagne. Faute de clart\u00e9, l&rsquo;affichage de 7% des impressions a \u00e9t\u00e9 bloqu\u00e9e.<\/p>\n<p>La technologie blockchain de\u00a0<strong>Rebel AI<\/strong>\u00a0est la\u00a0<strong>r\u00e9f\u00e9rence<\/strong>\u00a0aux Etats-Unis dans le domaine de la validation du trafic en ligne. Un bout de code est impl\u00e9ment\u00e9 dans les pages de sites web. Une fois reconnu, l\u2019impression de la publicit\u00e9 est autoris\u00e9e. Si la cl\u00e9 de cryptage ne peut \u00eatre confirm\u00e9e, l\u2019impression sera bloqu\u00e9e. C\u2019est ainsi qu\u2019un inventaire peut \u00eatre valid\u00e9 \u00e0 100%.<br \/>\n<iframe class=\"uk-responsive-width\" style=\"height: 450px;\" src=\"https:\/\/player.vimeo.com\/video\/416256105\" width=\"750\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nFran\u00e7ois Chaudoir, Ceo Space : \u00ab\u00a0Nous nous rendons bel et bien compte que la fraude pr\u00e9occupe fortement les annonceurs. Nous avons propos\u00e9 \u00e0\u00a0<strong>ENGIE<\/strong>\u00a0d\u2019embarquer sur cette premi\u00e8re dans notre pays.\u00a0\u00bb<\/p>\n<p>Gaetano Palermo, advertising manager d\u2019ENGIE Belgium\u00a0: \u00ab\u00a0Nos investissements dans le num\u00e9rique augmentent\u00a0: la qualit\u00e9 et l\u2019efficacit\u00e9 des inventaires sont primordiales. Comme la technologie fait partie de l\u2019ADN de notre soci\u00e9t\u00e9, embarquer sur cette premi\u00e8re \u00e9tait une \u00e9tape \u00e9vidente pour nous.\u00a0\u00bb<\/p>\n<p>Philippe Belpaire de Roularta\u00a0: \u00ab\u00a0La fraude publicitaire en ligne co\u00fbte des milliards \u00e0 l\u2019industrie. Le blockchain nous permet de d\u00e9tecter et de r\u00e9duire l\u2019usurpation de nom de domaine, une pratique frauduleuse o\u00f9 de faux sites web imitent un \u00e9diteur l\u00e9gitime et volent des revenus publicitaires. Roularta est fier de garantir des impressions 100% valides \u00e0 ces annonceurs, gr\u00e2ce \u00e0 la technologie blockchain.\u00a0\u00bb<\/p>\n<p><em>Sur le m\u00eame sujet :<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/roularta-media-group-obtient-le-label-dat-avec-le-vif\/\" target=\"_blank\">Roularta Media Group obtient le label DAT avec Le Vif<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/6-recommandations-dans-la-lutte-contre-linfodemie\/\" target=\"_blank\">6 recommandations dans la lutte contre \u2018l\u2019infod\u00e9mie\u2019<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/marques-et-medias-de-brand-safety-a-adequation-de-marque\/\" target=\"_blank\">\u2018Brand safety\u2019 n\u2019est pas une vraie s\u00e9curit\u00e9 de la marque<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/mediahuis-belgique-obtient-le-label-digital-ad-trust\/\" target=\"_blank\">Mediahuis Belgique obtient le label Digital Ad Trust<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>ENGIE, Roularta, Space &amp; Rebel AI (USA) ont uni leurs forces autour du\u00a0Blockchain l&rsquo;ann\u00e9e derni\u00e8re et ont ainsi obtenu un Silver AMMA Award\u00a0dans la cat\u00e9gorie Innovation et Development\u00a0of the Year 2020. A lire aussi :\u00a0Premier march\u00e9 pour les labels DAT sur la plateforme DV360 de Google En 2019, Space a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":29826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[1107,1407,1751,2607,424,362],"class_list":["post-29829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-amma","tag-awards-fr","tag-blockchain","tag-engie","tag-roularta-fr","tag-space-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roularta, ENGIE, Space : Un silver AMMA award pour le premier cas blockchain - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"ENGIE, Roularta, Space &amp; Rebel AI ont uni leurs forces autour du Blockchain en 2019 et ont ainsi obtenu un Silver AMMA Award Innovation et Development 2020\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/roularta-engie-space-un-silver-amma-award-pour-le-premier-cas-blockchain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roularta, ENGIE, Space : Un silver AMMA award pour le premier cas blockchain - 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