{"id":29198,"date":"2020-04-07T08:53:31","date_gmt":"2020-04-07T06:53:31","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=29198"},"modified":"2020-04-06T16:32:51","modified_gmt":"2020-04-06T14:32:51","slug":"uncovered-grazia-honours-the-heroes-of-health-care","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/uncovered-grazia-honours-the-heroes-of-health-care\/","title":{"rendered":"Uncovered: Grazia honours the heroes of health care"},"content":{"rendered":"

Great magazine covers are a cultural moment distilled to its essence. Even for fashion magazines it is tempting to use a historic event like the current corona crisis to create impact but mistakes are easily made (see this recent cover of Vogue Portugal<\/a>) and there is a risk of being accused of woke washing<\/a>. Fortunately some fashion magazines do understand how to\u00a0handle the crisis: be\u00a0relevant and respectful.<\/em><\/p>\n

A lire aussi :\u00a0Le marketing en ces temps de corona : que (ne) faut-il (pas) faire ?<\/a><\/strong><\/p>\n

Grazia\u00a0Magazine in the UK has paid tribute to\u00a0NHS\u00a0staff (National Health Service) serving on the frontline of the\u00a0coronavirus\u00a0outbreak with a dedicated special issue celebrating health workers. Even better: digital\u00a0downloads of the landmark edition are being made freely available to all NHS workers.<\/p>\n

In regular times, U.K. weekly fashion magazine Grazia\u00a0is likely to feature celebrities of the caliber of\u00a0Meghan Markle, Gwyneth Paltrow or Kate Moss on its front cover. However, the April 6 issue is a little different: it features four different covers, all featuring a different frontline female healthcare workers. The cover stars include an intensive care doctor, a nurse and a paramedic, as well as U.K. Member of Parliament\u00a0Rosena Allin-Khan, who is also an emergency room doctor. They all feature\u00a0the copy \u00ab\u00a0From the Frontline.\u00a0\u00bb Their stories can be read\u00a0inside the magazine<\/a>.<\/p>\n

\"NHS<\/a><\/p>\n

\u201cThe great covers [\u2026are] most of all, a cultural moment [..] distilled to its essence.\u201d<\/em><\/p><\/blockquote>\n

Featuring four split covers each displaying a different member of staff the magazine was diligently put together by staff working from home<\/strong><\/a> with photographers obeying social distancing<\/a> guidelines by capturing their subjects in hospital car parks at the required distance.
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