{"id":28641,"date":"2020-02-18T18:53:16","date_gmt":"2020-02-18T17:53:16","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=28641"},"modified":"2020-03-04T13:07:16","modified_gmt":"2020-03-04T12:07:16","slug":"dat-belgium-debuts-des-audits-2020","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/dat-belgium-debuts-des-audits-2020\/","title":{"rendered":"DAT BELGIUM : D\u00e9buts des audits 2020"},"content":{"rendered":"<header class=\"entry-header c-post__header\">\n<div class=\"row\">\n<div class=\"col col-12 col-md-8 offset-md-2\">\n<div class=\"entry-meta row\">\n<div class=\"col col-12 col-md-9\">\n<p><em class=\"alignnone\"><img decoding=\"async\" class=\" alignright\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/UBA_LOGO_HD_White-Red.jpg\" alt=\"Digital Ad Trust\" width=\"283\" height=\"164\" \/>Les \u00e9diteurs et entreprises qui souhaitent obtenir le label de qualit\u00e9 DAT pour leurs sites peuvent d\u00e8s \u00e0 pr\u00e9sent demander un audit. La date butoir pour l\u2019inscription sur<a href=\"http:\/\/www.digitaladtrust.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00a0www.digitaladtrust.be<\/a>\u00a0est le 6 mars 2020.\u00a0<\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/luba-et-we-media-lancent-le-digital-ad-trust-belgium-le-label-de-qualite-pour-les-sites-belges\/\" target=\"_blank\">L\u2019UBA et WE MEDIA lancent le Digital Ad Trust Belgium<\/a>\u00a0(DAT)<\/strong><\/p>\n<p>DAT Belgium est un label de qualit\u00e9 qui offre aux annonceurs des garanties sur la qualit\u00e9 du site dans lequel ils investissent. Il est d\u00e9cern\u00e9 aux candidats qui, \u00e0 la suite d\u2019un audit, peuvent satisfaire aux exigences impos\u00e9es en termes de s\u00e9curit\u00e9 de la marque, de visibilit\u00e9, de fraude publicitaire, d\u2019exp\u00e9rience utilisateur et de protection des donn\u00e9es.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n<div class=\"entry-content c-post__content\">\n<div class=\"row\">\n<div class=\"col col-12 col-md-8 offset-md-2\">\n<p>Ce label a \u00e9t\u00e9 lanc\u00e9 l\u2019ann\u00e9e derni\u00e8re et est une initiative des f\u00e9d\u00e9rations UBA (annonceurs) et WE MEDIA (\u00e9diteurs). Actuellement, 6 sites d\u2019\u00e9diteurs belges ont obtenu le label pour le display. 9 autres sites ont fait la demande et sont audit\u00e9s pour l\u2019instant. Cette vague sera suivie par 3 autres : en mai, septembre et novembre.<\/p>\n<figure id=\"post-369 media-369\" class=\"align-center\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wemedia.be\/digital\/wp-content\/uploads\/sites\/5\/DATFR06032020.jpg\" alt=\"Vages de labellisation DAT 2020\" width=\"766\" height=\"367\" \/><\/figure>\n<p>Les discussions concernant le label pour la vid\u00e9o ont \u00e9t\u00e9 entam\u00e9es. Du c\u00f4t\u00e9 des m\u00e9dias, WE MEDIA et VIA (f\u00e9d\u00e9ration des r\u00e9gies des m\u00e9dias audio-visuels) collaborent dans ce sens. Vous trouverez toutes les informations concernant DAT et les deadlines pour introduire un dossier sur le site\u00a0<a href=\"http:\/\/www.digitaladtrust.be\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.digitaladtrust.be<\/a>.<\/p>\n<p><em>A lire aussi :\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/confiance-le-media-est-aussi-important-que-le-message\/\" target=\"_blank\">Confiance : le m\u00e9dia est aussi important que le message<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/un-expert-media-au-sujet-du-media-magazine-en-belgique-nicolas-vancraenbroeck\/\" target=\"_blank\">Un expert m\u00e9dia au sujet des m\u00e9dia magazines en Belgique : Nicolas Vancraenbroeck<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/la-chronique-de-bruno-liesse-2\/\" target=\"_blank\">La chronique de Bruno Liesse<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-woke-washing\/\" target=\"_blank\">Euh\u2026 woke washing ?<\/a><\/em><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9diteurs et entreprises qui souhaitent obtenir le label de qualit\u00e9 DAT pour leurs sites peuvent d\u00e8s \u00e0 pr\u00e9sent demander un audit. La date butoir pour l\u2019inscription sur\u00a0www.digitaladtrust.be\u00a0est le 6 mars 2020.\u00a0 A lire aussi :\u00a0L\u2019UBA et WE MEDIA lancent le Digital Ad Trust Belgium\u00a0(DAT) DAT Belgium est un label&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[738],"tags":[2493,2492,2340],"class_list":["post-28641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-audits","tag-dat","tag-digital-ad-trust"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DAT BELGIUM : D\u00e9buts des audits 2020 - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Les \u00e9diteurs et entreprises qui souhaitent obtenir le label de qualit\u00e9 DAT pour leurs sites peuvent d\u00e8s \u00e0 pr\u00e9sent demander un audit. 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