{"id":28235,"date":"2020-01-09T08:15:28","date_gmt":"2020-01-09T07:15:28","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=28235"},"modified":"2020-01-17T16:50:12","modified_gmt":"2020-01-17T15:50:12","slug":"euh-rappelez-moi-donc-ce-que-cela-signifie-exactement","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/euh-rappelez-moi-donc-ce-que-cela-signifie-exactement\/","title":{"rendered":"Euh\u2026 rappelez-moi donc ce que cela signifie exactement\u00a0?"},"content":{"rendered":"

Les nouveaux mots de jargon\u00a0: dans le marketing et la publicit\u00e9, nous semblons en raffoler. Parfois, il s\u2019agit de vieux vin dans de nouvelles bouteilles\u00a0; parfois, ils ouvrent de tout nouveaux horizons. G\u00e9n\u00e9ralement, il suffit de participer \u00e0 un drink de Nouvel An pour que les termes techniques vous bourdonnent aux oreilles de toutes parts, sans que personne n\u2019arrive vraiment \u00e0 les expliquer clairement et simplement: Euh… ? Nos fid\u00e8les partisans, eux, en sont bel et bien capables\u00a0!<\/em><\/p>\n

Magazine Media aime vous voir p\u00e9n\u00e9trer dans l\u2019ar\u00e8ne par\u00e9(e) \u00e0 toute \u00e9ventualit\u00e9. Voil\u00e0 pourquoi nous avons cr\u00e9\u00e9 la rubrique \u2018Euh\u2026\u2019\u00a0: des experts en la mati\u00e8re vous expliquent succinctement l\u2019un ou l\u2019autre terme et \u00e9bauchent ce que vous et nous pouvons en attendre.<\/p>\n

En ce d\u00e9but de la nouvelle ann\u00e9e, nous vous r\u00e9capitulons les termes de jargon d\u00e9j\u00e0 couverts. La semaine prochaine, nous donnerons le coup d\u2019envoi d\u2019une nouvelle s\u00e9rie de notions.<\/p>\n

Personnalisation\u00a0?<\/a><\/h2>\n

\"PieterPieter Baert,\u00a0expert en service design et travaille en tant qu\u2019Innovation Lead chez bpost Future Lab d\u00e9veloppe le sujet.<\/p>\n

Gen Z\u00a0?<\/a><\/h2>\n

\"Joeri\u00a0Joeri Van den Bergh,\u00a0Managing Partner d\u2019InSites Consulting se sp\u00e9cialise dans la g\u00e9n\u00e9ration et la culture des jeunes explique.<\/p>\n

Meaningful marketing\u00a0?<\/a><\/h2>\n

\"Bart-Lombaerts-fotoi-375x500\"<\/a>\u00a0Bart Lombaerts, Head of Content de la maison de production de contenu Spyke y a consacr\u00e9 un livre du m\u00eame titre explique.<\/p>\n

Les micro-influenceurs ?<\/a><\/h2>\n

\"Bert<\/a>\u00a0Bert Marievoet, Managing Founder de Native Nation,explique.<\/p>\n

Agile advertising\u00a0?<\/a><\/h2>\n

\"Clo<\/a>\u00a0Clo Willaerts, experte en communication et business creuse le sujet.<\/p>\n

Visual search\u00a0?<\/a><\/h2>\n

\"portrait<\/a>\u00a0Brice le Bl\u00e9vennec, CEO d\u2019Emakina explique.<\/p>\n

Voice first ?<\/a><\/h2>\n

\"Bert<\/a>\u00a0Bert Van Wassenhove, \u2018\u00e9diteur d\u2019entreprises\u2019 chez Venturepublisher, explique.<\/p>\n

Brand purpose\u00a0?<\/a><\/h2>\n

\"Dominique<\/a>\u00a0Dominique Poncin, Head of Strategy chez DDB explique.<\/p>\n

First, second et third party data ?<\/a><\/h2>\n

\"St\u00e9phaneLucien\"<\/a>\u00a0St\u00e9phane Lucien, fondateur et co-CEO de Root, sp\u00e9cialiste du digital\u00a0d\u00e9veloppe le sujet.<\/p>\n

Intelligence artificielle ?<\/a><\/h2>\n

\"steven<\/a>\u00a0Steven Van Belleghem (Nexxworks) \u00e9claire notre lanterne explique.<\/p>\n

Blockchain\u00a0?<\/a><\/h2>\n

\"Gerrie<\/a>\u00a0Gerrie Smits, auteur du livre \u2018Blockchain is WTF\u2019, creuse le sujet.<\/p>\n

Quels termes techniques aimeriez-vous pouvoir expliquer clairement\u00a0? Faites-le nous savoir par courriel (info@magazinemedia.be<\/a>), via Twitter (@magazinemedia_BE) ou LinkedIn (Magazine Media). Nous serons heureux de cerner leur signification pour vous avec l\u2019aide d\u2019experts en la mati\u00e8re.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les nouveaux mots de jargon\u00a0: dans le marketing et la publicit\u00e9, nous semblons en raffoler. Parfois, il s\u2019agit de vieux vin dans de nouvelles bouteilles\u00a0; parfois, ils ouvrent de tout nouveaux horizons. G\u00e9n\u00e9ralement, il suffit de participer \u00e0 un drink de Nouvel An pour que les termes techniques vous bourdonnent…<\/p>\n","protected":false},"author":2,"featured_media":28221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[1906,2452],"class_list":["post-28235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-euh","tag-termes-techniques"],"acf":[],"yoast_head":"\nEuh\u2026 rappelez-moi donc ce que cela signifie exactement\u00a0?<\/title>\n<meta name=\"description\" content=\"les termes techniques vous bourdonnent aux oreilles de toutes parts, sans que personne n\u2019arrive vraiment \u00e0 les expliquer clairement et simplement: Euh... ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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