{"id":28184,"date":"2020-01-01T10:42:48","date_gmt":"2020-01-01T09:42:48","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=28184"},"modified":"2019-12-31T11:51:49","modified_gmt":"2019-12-31T10:51:49","slug":"2019-en-citations-du-site-web-magazine-media-part-2","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/2019-en-citations-du-site-web-magazine-media-part-2\/","title":{"rendered":"2019 en citations du site web Magazine Media (part 2)"},"content":{"rendered":"<p><em>Traditionnellement, la fin de l\u2019ann\u00e9e est l\u2019occasion de jeter un \u0153il en arri\u00e8re, de s\u2019attarder un bref instant sur ce qui s\u2019est pass\u00e9 et ce qui a \u00e9t\u00e9 r\u00e9alis\u00e9. Que laissons-nous d\u00e9finitivement derri\u00e8re nous en 2019\u00a0? \u00a0Qu\u2019emportons-nous pour 2020\u00a0? Dans un premier volet (<a href=\"http:\/\/www.magazinemedia.be\/fr\/2019-en-citations-du-site-web-magazine-media\/\" target=\"_blank\">que vous pouvez lire ici<\/a>), nous avions d\u00e9j\u00e0 propos\u00e9 un floril\u00e8ge de citations tir\u00e9es de notre foule de chroniques et interviews. Dans ce second volet, nous faisons le bilan des \u00e9v\u00e9nements qui ont balis\u00e9 2019.<\/em><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff6600;\">L\u2019\u00e9quipe Magazine Media et WE MEDIA vous souhaite une ann\u00e9e 2020 magnifique, pleine de joie et de beaut\u00e9\u00a0!<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><strong><em>Inscrivez-vous \u00e0 notre newsletter et ne ratez plus aucun propos int\u00e9ressant en 2020.<\/em><\/strong><\/p>\n<h2><strong>BATIBOUW<\/strong><\/h2>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/batibouw-les-annonceurs-utilisent-les-magazines-de-facon-toujours-plus-creative\/\" target=\"_blank\">Nous constatons que les gens ach\u00e8tent ce type de magazines<\/a> en guise d\u2019inspiration \u00bb, dit-elle pour motiver le choix. \u00ab Ils en d\u00e9chirent des pages, les rangent dans un \u2018classeur d\u2019inspiration\u2019 et s\u2019en munissent pour rendre visite \u00e0 leur architecte. \u00bb <strong>V\u00e9ronique Bouvy, Brand Manager chex Velux<\/strong><\/p>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/batibouw-les-annonceurs-utilisent-les-magazines-de-facon-toujours-plus-creative\/\" target=\"_blank\">Pourtant, nous optons aussi volontairement pour les magazines,<\/a> m\u00eame si l\u00e0 nous abordons les choses de fa\u00e7on un peu diff\u00e9rente. Nous cherchons alors vraiment \u00e0 g\u00e9n\u00e9rer une \u2018stopping power\u2019. \u00bb <strong>Paul David, Brand &amp; Marketing Director chez Eggo<\/strong><\/p>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/batibouw-les-cases\/\" target=\"_blank\">Nous devons \u00e0 notre marque d\u2019aussi \u00e9lever<\/a> notre communication \u00e0 un niveau sup\u00e9rieur. Ce n\u2019est pas un hasard si en outre nous r\u00e9f\u00e9rons \u00e0 notre site Web, car nous constatons que les campagnes dans les m\u00e9dias traditionnels, en radio comme en print, font invariablement exploser nos chiffres visiteurs. \u00bb <strong>Peter Ottevaere, Reynaers Aluminium<\/strong><\/p>\n<h2><strong>StuMPA<\/strong><\/h2>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/03\/Simon-Pyson.jpg\"><img decoding=\"async\" class=\" size-thumbnail wp-image-24272 alignright\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/03\/Simon-Pyson-150x150.jpg\" alt=\"Simon Pyson\" width=\"150\" height=\"150\" \/><\/a>\u00a0\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/hoe-zou-het-zijn-met-stumpa-winnaar-simon-pyson\/\" target=\"_blank\">Si vous croyez vraiment en une id\u00e9e,<\/a> tournez-la dans tous les sens jusqu\u2019\u00e0 ce que vous parveniez \u00e0 la vendre. Si vous ne le faites pas, vous rencontrerez une autre version de votre id\u00e9e \u00e0 Cannes, mais qui sera meilleure. Regardez donc ma participation au StuMPA et puis la pee ad d\u2019Ikea et vous comprendrez de quoi je parle\u2026 \u00bb <strong>Simon Pyson, StuMPA laur\u00e9at 2017<\/strong><\/p>\n<p>\u00ab\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/quen-est-il-de-sahra-marly\/\" target=\"_blank\">Certains aspects du print<\/a> \u2013 comme son aspect tactile \u2013 sont in\u00e9galables en ligne. Le print n\u2019est pas mort.\u00a0\u00bb <strong>Sahra Marly, StuMPA laur\u00e9at 2015<\/strong><\/p>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/quen-est-il-des-anciens-laureats-du-stumpa-maxime-siquet\/\" target=\"_blank\">C\u2019\u00e9tait une belle exp\u00e9rience<\/a>, et une chance \u00e0 l\u2019\u00e9poque de pouvoir participer aux Lions. Voir ce qui se fait de meilleur dans le milieu de la pub, \u00e7a ouvre l\u2019esprit et vous rend plus cr\u00e9atif. \u00bb <strong>Maxime Siquet, StuMPA laur\u00e9at 2014<\/strong><\/p>\n<p><a href=\"http:\/\/www.magazinemedia.be\/fr\/stumpa-2019-les-gagnants\/\" target=\"_blank\">And the winners are<\/a>\u2026 StuMPA 2019 : les gagnants !<\/p>\n<h2><strong>MAGnify <\/strong><\/h2>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/avec-les-magazines-on-decide-soi-meme-de-son-propre-algorithme\/\" target=\"_blank\">Avec les magazines, on d\u00e9cide soi-m\u00eame de son propre algorithme<\/a>. Les autres m\u00e9dias, on les consomme plut\u00f4t d\u2019une fa\u00e7on lin\u00e9aire, tandis qu\u2019un magazine, on le prend entre les mains, pour ensuite le poser et le refeuilleter plus tard\u2026 \u00bb <strong>Nancy Detrixhe, Research Manager, MMA<\/strong><\/p>\n<p><img decoding=\"async\" class=\" size-thumbnail wp-image-26232 alignleft\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/09\/Danny-Devriendt-150x150.png\" alt=\"Danny-Devriendt\" width=\"150\" height=\"150\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/09\/Danny-Devriendt-150x150.png 150w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/09\/Danny-Devriendt-300x300.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/09\/Danny-Devriendt.png 850w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\u00a0\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/post-truth-tout-le-monde-sent-bien-quon-depasse-les-bornes-mais-comment-rectifier-le-tir\/\" target=\"_blank\">Un des instigateurs de cette situation<\/a> est la majorit\u00e9 silencieuse. Si celle-ci se rebellait, le probl\u00e8me serait bien moins important. Je ne parle alors pas seulement du lecteur silencieux, mais aussi du journaliste silencieux, et de l\u2019annonceur silencieux. \u00bb <strong>Danny Devriendt, Managing Director, IPG\/Dynamic<\/strong><\/p>\n<p>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/yves-del-frate-9-personnes-sur-10-estiment-que-les-medias-jouent-un-role-important-dans-le-processus-dachat\/\" target=\"_blank\">Ces plateformes am\u00e9ricaines captent <\/a>entre 80 et 90 % de la croissance. Ce d\u00e9s\u00e9quilibre complique le financement de l\u2019information et pose des questions d\u2019\u00e9thique et de qualit\u00e9 de l\u2019information. \u00bb <strong>Yves del Frate, CEO, CSA<\/strong><\/p>\n<p><img decoding=\"async\" class=\" size-thumbnail wp-image-26416 alignright\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/10\/Zoe-van-Gastel-1-150x150.jpg\" alt=\"Zoe van Gastel\" width=\"150\" height=\"150\" \/>\u00ab <a href=\"http:\/\/www.magazinemedia.be\/fr\/chez-1-jeune-sur-4-les-influenceurs-influent-sur-le-comportement-dachat\/\" target=\"_blank\">Magazines doivent oser l\u00e2cher en partie le contr\u00f4le<\/a>. Un influenceur doit pouvoir proposer le contenu \u00e0 sa fa\u00e7on, avec le ton qui lui est propre. C\u2019est cette approche cr\u00e9ative qui fait que \u00e7a fonctionne. \u00bb <strong>Jeroen Naudts, chercheur, Arteveldehogeschool<\/strong><\/p>\n<p>\u00ab\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/magnify-2019-is-the-earth-flat\/\" target=\"_blank\">La terre est-elle plate\u00a0?<\/a>\u00a0\u00bb Vid\u00e9o de la session sofa avec <strong>Danny Devriendt, Eva Van Driessche, Ruben Ceuppens, Zo\u00eb van Gastel, Harry Demey<\/strong><\/p>\n<h2>Bonne Ann\u00e9e !<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Traditionnellement, la fin de l\u2019ann\u00e9e est l\u2019occasion de jeter un \u0153il en arri\u00e8re, de s\u2019attarder un bref instant sur ce qui s\u2019est pass\u00e9 et ce qui a \u00e9t\u00e9 r\u00e9alis\u00e9. Que laissons-nous d\u00e9finitivement derri\u00e8re nous en 2019\u00a0? \u00a0Qu\u2019emportons-nous pour 2020\u00a0? Dans un premier volet (que vous pouvez lire ici), nous avions&#8230;<\/p>\n","protected":false},"author":2,"featured_media":28167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[2089,518,2450,1615,462,1414],"class_list":["post-28184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-2019-fr","tag-batibouw-fr","tag-bonne-annee","tag-magnify-fr","tag-stumpa-fr","tag-stumpa-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2019 en citations du site web Magazine Media (part 2)<\/title>\n<meta name=\"description\" content=\"Que laissons-nous d\u00e9finitivement derri\u00e8re nous en 2019 ? Qu\u2019emportons-nous pour 2020 ? 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