{"id":259,"date":"2014-02-11T17:19:38","date_gmt":"2014-02-11T16:19:38","guid":{"rendered":"http:\/\/www.magazinemedia.be\/les-5-atouts-principaux-de-lannonce-magazine\/"},"modified":"2022-12-19T10:57:00","modified_gmt":"2022-12-19T09:57:00","slug":"les-5-atouts-principaux-de-lannonce-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-5-atouts-principaux-de-lannonce-magazine\/","title":{"rendered":"Les 5 atouts principaux de l\u2019annonce magazine"},"content":{"rendered":"<h4>5 raisons pour (continuer \u00e0\u00a0 ) annoncer en magazines<\/h4>\n<p>&nbsp;<\/p>\n<p><strong><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/vrouwleestmagazine.jpg\" alt=\"\" width=\"190\" height=\"147\" \/><\/strong><\/p>\n<p>Messieurs les annonceurs, attention: : les magazines regorgent d&rsquo;aouts entre la cover et la derni\u00e8re de couv&rsquo;, ceci est prouv\u00e9 par diff\u00e9rentes \u00e9tudes r\u00e9centes. De l\u00e0\u00a0 ces cinq arguments-clefs pour aider les annonceurs \u00e0\u00a0 entrer dans le medium magazine !<\/p>\n<p><strong>1 . Audience quantitative<\/strong><\/p>\n<p>Plus de 9 Belges sur de 12 ans et plus lisent des magazines. Cela est beaucoup. Et cela le reste. Bien plus, une bonne s\u00e9lection des marques media assure une large couverture sur tous les groupes-cibles.<\/p>\n<p><strong>2. Audience qualitative<\/strong><\/p>\n<p>Les Magazines &lsquo;engagent&rsquo; leurs lecteurs de fa\u00e7on tr\u00e8s personnelle. Il existe un magazine pour chaque passion et le lien entre le contenu du magazine et les publicit\u00e9s qui s&rsquo;y trouvent est tr\u00e8s fort. C&rsquo;est cet engagement avec le lecteur qui rend le magazine si unique et que l&rsquo;impact des annonces est \u00e9lev\u00e9 pour tous les KPIs.<\/p>\n<p><em>Plus d&rsquo;infos dans Engagement2 \u00e9tude de Sanoma<\/em><\/p>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/30205652?rel=0\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p><strong>3. Couverture compl\u00e9mentaire<\/strong><\/p>\n<p>Un plan publicitaire contenant des titres magazines apporte une diff\u00e9rence tr\u00e8s nette. Les \u00e9tudes montrent clairement que l&rsquo;utilisation du magazine \u00e0 hauteur de min. 7% du media mix booste substanciellement votre campagne. Selon l&rsquo; \u00e9tude britannique Magonomics, les annonces magazines apportent une croissance de 11% du ROI.<\/p>\n<p><em>Plus d&rsquo;info: l\u00a0\u00bb\u00e9tude Magonomics.<\/em><\/p>\n<address>\u00a0<\/address>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/23193356\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<div><strong>\u00a0<\/strong><\/div>\n<p><strong>4. Couverture inspirante<\/strong><\/p>\n<p>Les magazines prouvent sans ambiguit\u00e9 leur rentabilit\u00e9 (sous-estim\u00e9e) quand il s&rsquo;agit d&rsquo;achat effectif. Une preuve suppl\u00e9mentaire de l&rsquo;inspiration et de la consid\u00e9ration que le medium g\u00e9n\u00e8re. C&rsquo;est la voie pour les conduire de mani\u00e8re cr\u00e9dible et non-intrusive vers le choix de la marque et l&rsquo;intention d&rsquo;achat. L&rsquo;\u00e9tude Pulsar-touchpoint de l&rsquo;agence media Space a r\u00e9cemment encore prouv\u00e9 combien important \u00e9tait le r\u00f4le des magazines lors de l&rsquo;apparition de nouveaux produits sur le march\u00e9. De plus, les magazines sont porteurs de messages qui sont relay\u00e9s sur les medias sociaux.<\/p>\n<p><em>Les \u00e9l\u00e9ments principals pour les magazines dan l&rsquo;\u00e9tude Persgroep.<\/em><\/p>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/31080106\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"> <\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>5. Couverture Crossmedia<\/strong><\/p>\n<p>Tout le monde conna\u00eet les annonces presse, mais celles-ci constituent souvent le coeur de diff\u00e9rentes formes de communication comme les sites, les apps, les media sociaux, les events, etc&#8230;L&rsquo;\u00e9volution digitale est d\u00e9finitievement install\u00e9e et les exemples nationaux et internationaux montrent combien les annonces et leurs auteurs ont recours au 360\u00b0.<\/p>\n<p><a title=\"link moto x\" href=\"http:\/\/www.magazinemedia.be\/nl\/cases\/case-moto-x\"><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/moto%20x.jpg\" alt=\"moto x cross channel\" width=\"660\" height=\"538\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<br \/>\n<h6><span>Messieurs les annonceurs, attention : les magazines regorgent d\u2019aouts entre la cover et la derni\u00e8re de couv\u2019<\/span><\/h6>\n","protected":false},"author":1,"featured_media":260,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1022],"class_list":["post-259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-concours"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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