{"id":25639,"date":"2019-06-14T08:24:48","date_gmt":"2019-06-14T06:24:48","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=25639"},"modified":"2019-07-08T14:26:14","modified_gmt":"2019-07-08T12:26:14","slug":"copieur-de-humolampiris-decouvert-en-suede","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/copieur-de-humolampiris-decouvert-en-suede\/","title":{"rendered":"Copieur de Humo\/Lampiris d\u00e9couvert en Su\u00e8de"},"content":{"rendered":"<p><em>La cha\u00eene su\u00e9doise Clas Ohlson vend de l\u2019outillage et du mat\u00e9riel de bricolage. Pendant la saison de v\u00e9g\u00e9tation et du solstice d\u2019\u00e9t\u00e9, il s\u2019agit bien \u00e9videmment aussi de toutes sortes de mat\u00e9riels et accessoires de jardin. Pour les mettre en \u00e9vidence, les Su\u00e9dois ont librement copi\u00e9 une id\u00e9e de Humo et Lampiris\u00a0: des semences florales dans une page magazine. Enterrez la page, arrosez d\u2019eau et le tour est jou\u00e9\u00a0: vous obtenez un parterre de fleurs de 297 x 210 mm.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Lisez aussi\u00a0: <a href=\"http:\/\/www.magazinemedia.be\/fr\/des-innovations-inspirantes-cela-se-trouve-chez-les-marques-magazine\/\" target=\"_blank\">Des innovations inspirantes\u00a0? Cela se trouve chez les marques magazine<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/06\/swedish-grow-PAGE-2019.jpg\"><img decoding=\"async\" class=\"  wp-image-25630 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/06\/swedish-grow-PAGE-2019.jpg\" alt=\"Clas Ohlson ad with flower seeds\" width=\"699\" height=\"349\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/06\/swedish-grow-PAGE-2019.jpg 1320w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/06\/swedish-grow-PAGE-2019-300x150.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/06\/swedish-grow-PAGE-2019-1024x512.jpg 1024w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/a><\/p>\n<p>Comme l\u2019avait d\u00e9j\u00e0 relev\u00e9 Adweek, o\u00f9 nous avons trouv\u00e9 cette annonce Clas Ohlson\u00a0: c\u2019est aussi su\u00e9dois, mais un tantinet moins bizarre que l\u2019annonce IKEA servant \u00e9galement de test de grossesse (<a href=\"http:\/\/www.magazinemedia.be\/fr\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">lire plus ici<\/a>). Du c\u00f4t\u00e9 du magazine professionnel am\u00e9ricain consacr\u00e9 \u00e0 la publicit\u00e9, on ignorait h\u00e9las que c\u2019est une couverture Humo (<a href=\"http:\/\/www.magazinemedia.be\/fr\/5-exemples-sympas-dune-annonce-en-couverture-made-in-belgium\/\" target=\"_blank\">lire plus ici<\/a>) qui, il y a des ann\u00e9es d\u00e9j\u00e0, tenait la primeur de cette trouvaille cr\u00e9ative. L\u2019imitation \u00e9tant apparemment la plus sinc\u00e8re des flatteries, chez Humo et Lampiris on n\u2019a donc plus qu\u2019\u00e0 se targuer d\u2019un si joli compliment\u00a0!<\/p>\n<p><em>Source\u00a0: Adweek<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/batibouw-les-annonceurs-utilisent-les-magazines-de-facon-toujours-plus-creative\/\" target=\"_blank\">Batibouw : les annonceurs utilisent les magazines de fa\u00e7on toujours plus cr\u00e9ative<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/game-of-thrones\/\" target=\"_blank\">Game of Thrones final season starts Hot &amp; Spicy<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/le-journalisme-live-offre-des-possibilites-les-editeurs-belges-sinspirent-de-leurs-collegues-etrangers\/\" target=\"_blank\">\u00ab Le journalisme live offre des possibilit\u00e9s \u00bb : les \u00e9diteurs belges s\u2019inspirent de leurs coll\u00e8gues \u00e9trangers<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/warning-new-car-smell-inside-scented-ad\/\" target=\"_blank\">Warning! New-car-smell inside<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene su\u00e9doise Clas Ohlson vend de l\u2019outillage et du mat\u00e9riel de bricolage. Pendant la saison de v\u00e9g\u00e9tation et du solstice d\u2019\u00e9t\u00e9, il s\u2019agit bien \u00e9videmment aussi de toutes sortes de mat\u00e9riels et accessoires de jardin. Pour les mettre en \u00e9vidence, les Su\u00e9dois ont librement copi\u00e9 une id\u00e9e de Humo&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[2291,2287,1473,294,550,1171,296,2288,1173],"class_list":["post-25639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture-fr","tag-adweek","tag-clas-ohlson","tag-creative-formats","tag-creativite-fr","tag-creativiteit-fr","tag-creativiteit-fr-3","tag-humo-fr","tag-lampiris","tag-mindshare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Copieur de Humo\/Lampiris d\u00e9couvert en Su\u00e8de<\/title>\n<meta name=\"description\" content=\"La cha\u00eene su\u00e9doise Clas Ohlson a librement copi\u00e9 une id\u00e9e de Humo et Lampiris: des semences florales dans une page magazine. 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