{"id":25288,"date":"2019-05-06T12:00:41","date_gmt":"2019-05-06T10:00:41","guid":{"rendered":"http:\/\/www.magazinemedia.be\/warning-new-car-smell-inside-2\/"},"modified":"2019-05-06T15:10:29","modified_gmt":"2019-05-06T13:10:29","slug":"warning-new-car-smell-inside-scented-ad","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/","title":{"rendered":"Warning! New-car-smell inside"},"content":{"rendered":"<p><em>Goodby Silverstein &amp; Partners\u00a0created a bright yellow ad scented with new car smell for the company hoping that as people test-drive and buy cars, the smell of new car will trigger subconscious memories about the Liberty Mutual ad they previously saw. With smell being the sense most closely connected with memory formation, the insurance company is banking on its scented ad to jog people\u2019s memories when considering auto insurance.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Also read:\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-les-magazines-odorants\/\" target=\"_blank\">Les 5 sens : les magazines odorants<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png\"><img decoding=\"async\" class=\"  wp-image-25285 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png\" alt=\"Liberty Mutual scented ad\" width=\"826\" height=\"413\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png 940w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940-300x150.png 300w\" sizes=\"(max-width: 826px) 100vw, 826px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The agency used a print ad that would give people a Pavlovian response of sorts to catch car buyers at the moment that matters most. The copy reads \u201cIf you\u2019re thinking about a new car, think about Liberty Mutual. We customize your car insurance so you only pay for what you need.\u201d<\/p>\n<p>The ad will run in the April 28 issue of the Chicago Sun Times.<\/p>\n<p>Source: <a href=\"https:\/\/www.thedrum.com\/news\/2019\/04\/26\/ads-we-liberty-mutual-brings-new-car-smell-print-ad\" target=\"_blank\">The Drum<\/a><\/p>\n<p><em>Related artikels:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/netflix-collabore-avec-des-marques-magazine-de-facon-excellente-et-frappante\/\" target=\"_blank\">Netflix collabore avec des marques magazines de fa\u00e7on excellente (et frappante)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/chacun-son-propre-magazine-pas-de-probleme\/\" target=\"_blank\">Chacun son propre magazine ? Pas de probl\u00e8me<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/des-innovations-inspirantes-cela-se-trouve-chez-les-marques-magazine\/\" target=\"_blank\">Des innovations inspirantes ? Cela se trouve chez les marques magazines<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/nl\/game-of-thrones\/\" target=\"_blank\">Game of Thrones final season starts Hot &amp; Spicy<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Goodby Silverstein &amp; Partners\u00a0created a bright yellow ad scented with new car smell for the company hoping that as people test-drive and buy cars, the smell of new car will trigger subconscious memories about the Liberty Mutual ad they previously saw. With smell being the sense most closely connected with&#8230;<\/p>\n","protected":false},"author":2,"featured_media":25286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[735],"tags":[314,928,2233,337,2234,2235,2236,1477],"class_list":["post-25288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-in-the-picture-fr","tag-ad-in-the-picture-fr","tag-ad-in-the-picture-fr-3","tag-creatieve-formaten-fr","tag-formules-creatives-fr","tag-formules-creatives-fr-3","tag-geur-fr","tag-liberty-mutual-fr","tag-publicite-olfactive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warning! New-car-smell inside - scented ad<\/title>\n<meta name=\"description\" content=\"Goodby Silverstein &amp; Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warning! New-car-smell inside - scented ad\" \/>\n<meta property=\"og:description\" content=\"Goodby Silverstein &amp; Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T10:00:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-06T13:10:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Warning! New-car-smell inside\",\"datePublished\":\"2019-05-06T10:00:41+00:00\",\"dateModified\":\"2019-05-06T13:10:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\"},\"wordCount\":192,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"Ad in the picture\",\"Ad in the picture\",\"creatieve formaten\",\"Formules cr\u00e9atives\",\"Formules cr\u00e9atives\",\"geur\",\"Liberty Mutual\",\"publicit\u00e9 olfactive\"],\"articleSection\":[\"Ad in the picture\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\",\"name\":\"Warning! New-car-smell inside - scented ad\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2019-05-06T10:00:41+00:00\",\"dateModified\":\"2019-05-06T13:10:29+00:00\",\"description\":\"Goodby Silverstein & Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Warning! New-car-smell inside\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Warning! New-car-smell inside - scented ad","description":"Goodby Silverstein & Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/","og_locale":"fr_FR","og_type":"article","og_title":"Warning! New-car-smell inside - scented ad","og_description":"Goodby Silverstein & Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories","og_url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2019-05-06T10:00:41+00:00","article_modified_time":"2019-05-06T13:10:29+00:00","og_image":[{"width":940,"height":470,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2019\/05\/s3-news-tmp-127306-screen_shot_2019-04-26_at_3.19.13_pm-2x1-940.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture est.":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/"},"author":{"name":"","@id":""},"headline":"Warning! New-car-smell inside","datePublished":"2019-05-06T10:00:41+00:00","dateModified":"2019-05-06T13:10:29+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/"},"wordCount":192,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["Ad in the picture","Ad in the picture","creatieve formaten","Formules cr\u00e9atives","Formules cr\u00e9atives","geur","Liberty Mutual","publicit\u00e9 olfactive"],"articleSection":["Ad in the picture"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/","url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/","name":"Warning! New-car-smell inside - scented ad","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2019-05-06T10:00:41+00:00","dateModified":"2019-05-06T13:10:29+00:00","description":"Goodby Silverstein & Partners created a scented ad with new car smell for the company hoping that the smell of new car will trigger subconscious memories","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/warning-new-car-smell-inside-scented-ad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Warning! New-car-smell inside"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/25288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=25288"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/25288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/25286"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=25288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=25288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=25288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}