{"id":251,"date":"2014-02-10T15:40:24","date_gmt":"2014-02-10T14:40:24","guid":{"rendered":"http:\/\/www.magazinemedia.be\/research-la-lecture-digitale-des-magazines\/"},"modified":"2022-12-19T10:57:00","modified_gmt":"2022-12-19T09:57:00","slug":"research-la-lecture-digitale-des-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/research-la-lecture-digitale-des-magazines\/","title":{"rendered":"Research: La lecture digitale des magazines"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h6>\u00a0<img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/Image%20OPPA%20case%20roularta%20shutterstock.jpg\" alt=\"use of digital devices\" width=\"675\" height=\"451\" \/><\/h6>\n<h4>Les \u00c3\u00a9diteurs travaillent \u00c3\u00a0 peaufiner leur strat\u00c3\u00a9gie de contenu mobile pour aller \u00c3\u00a0 la rencontre du consommateur digital<\/h4>\n<p>&nbsp;<\/p>\n<p>Les \u00c3\u00a9diteurs travaillent \u00c3\u00a0 peaufiner leur strat\u00c3\u00a9gie de contenu mobile pour aller \u00c3\u00a0 la rencontre du consommateur digital.<\/p>\n<p>Le digital est omnipr\u00c3\u00a9sent dans la vie quotidienne du consommateur. Les \u00c3\u00a9diteurs en sont tr\u00c3\u00a8s conscients.<\/p>\n<p>Une \u00c3\u00a9tude de comportement de <strong>Roularta Media Group<\/strong> en collaboration avec la K.U. Leuven s\u00e2\u20ac&#x2122;efforce d\u00e2\u20ac&#x2122;identifier les caract\u00c3\u00a9ristiques que pr\u00c3\u00a9sente la lecture digitale par le consommateur et plus sp\u00c3\u00a9cifiquement le lecteur de magazines digitaux.<\/p>\n<p>L\u00e2\u20ac&#x2122;application Knack a \u00c3\u00a9t\u00c3\u00a9 retenue comme case study pour analyser le point de rencontre entre \u00c3\u00a9ditions papier et digitale. Cette analyse r\u00c3\u00a9l\u00c3\u00a8ve d\u00e2\u20ac&#x2122;int\u00c3\u00a9ressantes et importantes informations.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe src=\"http:\/\/www.slideshare.net\/slideshow\/embed_code\/31288709\" width=\"427\" height=\"356\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em><a title=\"Oppa White paper\" href=\"http:\/\/www.magazinemedia.be\/sites\/default\/files\/attachments\/OPPA%20WHITE%20PAPER%20_%20FINAL.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<br \/>\n<h6><span>Une \u00e9tude instructive sur la lecture digitale des magazines.<\/span><\/h6>\n<p><a href=\"http:\/\/www.magazinemedia.be\/fr\/cases\/research-la-lecture-digitale-des-magazines\" target=\"_self\" rel=\"noopener\">\u00a0<\/a><\/p>\n","protected":false},"author":1,"featured_media":252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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