{"id":18451,"date":"2019-01-29T17:49:40","date_gmt":"2019-01-29T16:49:40","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=18451"},"modified":"2019-02-05T14:26:03","modified_gmt":"2019-02-05T13:26:03","slug":"uncovered-time-magazine","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/uncovered-time-magazine\/","title":{"rendered":"Uncovered: TIME Magazine"},"content":{"rendered":"<p><em>Lorsqu\u2019il est question de couvertures qui font la une partout, on tombe bien vite sur TIME magazine. Ces derni\u00e8res ann\u00e9es plus que jamais, cette marque magazine s\u2019est distingu\u00e9e avec des couvertures provocatrices qui, en une seule image, racontent toute une histoire. Il est donc logique que le deuxi\u00e8me volet de notre <a href=\"http:\/\/www.magazinemedia.be\/fr\/la-couverture-magazine-un-moment-culturel-dont-on-a-distille-lessentiel\/\" target=\"_blank\">s\u00e9rie \u2018Uncovered\u2019, d\u2019apr\u00e8s le livre d\u2019Ian Birch<\/a>, s\u2019int\u00e9resse \u00e0 l\u2019histoire derri\u00e8re les couvertures TIME.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/la-couverture-magazine-un-moment-culturel-dont-on-a-distille-lessentiel\/\" target=\"_blank\">La couverture magazine : \u201d Un moment culturel dont on a distill\u00e9 l\u2019essentiel \u201c<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><strong> <iframe src=\"https:\/\/www.youtube.com\/embed\/fzftr4jDNp8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe> <\/strong><\/p>\n<p>Lors de la cr\u00e9ation de couvertures iconiques, TIME ne semble reculer devant rien. Il s\u2019agit souvent d\u2019\u0153uvres d\u2019art sign\u00e9es par le directeur cr\u00e9atif <a href=\"https:\/\/www.dwpine.com\/\" target=\"_blank\">D.W. Pine<\/a> (qui a d\u00e9j\u00e0 plus de 400 couvertures \u00e0 son actif), r\u00e9alis\u00e9es en collaboration avec des artistes, photographes et illustrateurs (comme Edel Rodriguez). Chacune d\u2019elles reproduit \u00e9minemment l\u2019essence de moments culturels, de sorte \u00e0 garantir un impact \u00e9motionnel instantan\u00e9. De par leur focus r\u00e9dactionnel, les magazines d\u2019information et d\u2019opinion se retrouvent \u00e9videmment dans une position id\u00e9ale pour s\u2019y atteler, mais TIME a transform\u00e9 la couverture provocatrice en une strat\u00e9gie. (Lisez aussi\u00a0: <a href=\"http:\/\/www.magazinemedia.be\/fr\/les-couvertures-de-magazines-porte-voix-de-la-resistance\/\" target=\"_blank\">Les couvertures de magazines, porte-voix de la r\u00e9sistance<\/a>.)<\/p>\n<p>D.W. Pine explique\u00a0: \u00ab\u00a0La couverture de TIME cristallise ce qu\u2019il y a d\u2019essentiel dans un simple espace graphique et impactant de 8 pouces sur 10 et c\u2019est cette conservation de contenu qui est tellement puissante \u00e0 une \u00e9poque o\u00f9 la plupart de nos images, si pas toutes, nous sont pr\u00e9sent\u00e9es bri\u00e8vement pour d\u00e9j\u00e0 dispara\u00eetre le lendemain.\u00a0\u00bb Une couverture est capable de percer l\u2019encombrement et le brouhaha de tweets, d\u2019une information 24\/24 et 7\/7 et de voix concurrentes tous azimuts.<\/p>\n<p>Ce qu\u2019il y a d\u2019int\u00e9ressant aux couvertures TIME, c\u2019est qu\u2019elles ne se servent pas toujours de texte. Parfois, une seule image (illustration, \u00e9l\u00e9ment graphique ou photo) est tellement forte que rien d\u2019autre n\u2019est n\u00e9cessaire, comme pour la couverture o\u00f9 l\u2019on voit la Maison Blanche se transformer en Kremlin. Beaucoup de gens voient d\u00e9sormais aussi les couvertures en digital, o\u00f9 il est \u00e9galement possible de cr\u00e9er des couvertures anim\u00e9es. C\u2019est ce qu\u2019utilise aussi la marque magazine dans sa promotion de num\u00e9ros sp\u00e9cifiques sur Twitter et Facebook.<\/p>\n<p>Il va de soi que le gouvernement Trump reste un des sujets majeurs pour TIME, mais comme le r\u00e9v\u00e8le la vid\u00e9o, il y a suffisamment d\u2019autres th\u00e8mes politiques et soci\u00e9taux pouvant garantir une couverture \u00e9loquente. Pensez \u00e0 l\u2019article sur la technologie de drone, pour lequel 1.000 drones se sont envol\u00e9s (link), mais la d\u00e9tention d\u2019armes \u00e0 feu et l\u2019\u00e9lection de Brett Kavanaugh ont \u00e9galement servi d\u2019inspiration.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/XcJij_r3y5A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Les couvertures ne sont pas le seul fait de D.W. Pine. Comme pour la plupart des magazines, il s\u2019agit d\u2019un travail d\u2019\u00e9quipe, qui parfois demande des heures de brainstorming et dix propositions diff\u00e9rentes avant d\u2019en arriver au meilleur r\u00e9sultat final. Le r\u00e9dacteur en chef, Edward Felsenthal, a toujours le dernier mot en la mati\u00e8re.<\/p>\n<p>Entre-temps, Edel Rodriguez, pr\u00e9c\u00e9demment cit\u00e9, s\u2019est forg\u00e9 une renomm\u00e9e internationale avec ses illustrations de Trump, principalement en r\u00e9duisant le personnage \u00e0 son expression la plus simple, une image, s\u2019apparentant \u00e0 un logo, devenue quasi aussi reconnaissable que le \u2018swoosh\u2019 de Nike\u00a0: la chevelure jaune, la peau orange et la bouche \u2018b\u00ealante\u2019. Rodriguez dit\u00a0: \u00ab\u00a0J\u2019essaye de rendre quelque chose tellement simple que \u00e7a continuera \u00e0 interpeler \u00e0 long terme.\u00a0\u00bb<\/p>\n<p>Ce \u2018logo Trump\u2019 n\u2019a pas seulement \u00e9t\u00e9 utilis\u00e9 pour les couvertures de magazine de TIME et Der Spiegel, mais est ensuite aussi apparu dans des marches de protestation. L\u2019\u0153uvre de Rodriguez se laisse d\u00e8s lors t\u00e9l\u00e9charger facilement \u00e0 cette fin pr\u00e9cise.<\/p>\n<p>Sources\u00a0: Uncovered, <a href=\"https:\/\/www.fipp.com\/news\/features\/behind-time-magazine-covers\" target=\"_blank\">FIPP<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsqu\u2019il est question de couvertures qui font la une partout, on tombe bien vite sur TIME magazine. Ces derni\u00e8res ann\u00e9es plus que jamais, cette marque magazine s\u2019est distingu\u00e9e avec des couvertures provocatrices qui, en une seule image, racontent toute une histoire. Il est donc logique que le deuxi\u00e8me volet de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-18451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uncovered: TIME Magazine - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Lorsqu\u2019il est question de couvertures qui font la une partout, on tombe sur TIME magazine. 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