{"id":18233,"date":"2018-12-20T09:42:04","date_gmt":"2018-12-20T08:42:04","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=18233"},"modified":"2019-01-14T16:09:57","modified_gmt":"2019-01-14T15:09:57","slug":"la-presse-pro-est-la-premiere-source-dinfos-chez-les-decision-makers","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-presse-pro-est-la-premiere-source-dinfos-chez-les-decision-makers\/","title":{"rendered":"La presse pro est la premi\u00e8re source d&rsquo;infos chez les decision makers"},"content":{"rendered":"<p><em>Pour 85% des decision makers, la presse professionelle est la premi\u00e8re source d\u2019informations dans le cadre de leurs activit\u00e9s professionelles. Elle est plus compl\u00e8te et pertinente que les m\u00e9dias g\u00e9n\u00e9ralistes. C\u2019est ce qui resort de l\u2019enqu\u00eate men\u00e9e aupr\u00e8s de 325 decision makers par le bureau d\u2019\u00e9tudes AQ Rate, \u00e0 la demande de la f\u00e9d\u00e9ration des \u00e9diteurs, We Media B2B.<\/em><\/p>\n<p>L\u2019enqu\u00eate a analys\u00e9 toutes les formes de distribution d\u2019informations professionelles, allant du print au digital, en passant par l\u2019audiovisuel, les s\u00e9minaires et les \u00e9v\u00e9nements. Plus de 70% des decision makers estiment que le contenu digital est un compl\u00e9ment indispensable des versions papier. La moiti\u00e9 des r\u00e9pondants trouve que la publicit\u00e9 propre \u00e0 son secteur d\u2019activit\u00e9s est informative et utile.<\/p>\n<p>Les r\u00e9sultats d\u00e9taill\u00e9s sont post\u00e9s\u00a0<a href=\"https:\/\/wemedia.be\/b2b\/wp-content\/uploads\/sites\/2\/PresentationFRlayout.pdf\" target=\"_blank\">ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour 85% des decision makers, la presse professionelle est la premi\u00e8re source d\u2019informations dans le cadre de leurs activit\u00e9s professionelles. Elle est plus compl\u00e8te et pertinente que les m\u00e9dias g\u00e9n\u00e9ralistes. C\u2019est ce qui resort de l\u2019enqu\u00eate men\u00e9e aupr\u00e8s de 325 decision makers par le bureau d\u2019\u00e9tudes AQ Rate, \u00e0 la&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-18233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La presse pro est la premi\u00e8re source d&#039;infos chez les decision makers - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Pour 85% des decision makers, la presse professionelle est la premi\u00e8re source d\u2019informations dans le cadre de leurs activit\u00e9s professionelles\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-presse-pro-est-la-premiere-source-dinfos-chez-les-decision-makers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La presse pro est la premi\u00e8re source d&#039;infos chez les decision makers - 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