{"id":16570,"date":"2018-07-04T11:37:16","date_gmt":"2018-07-04T09:37:16","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=16570"},"modified":"2018-07-11T08:45:11","modified_gmt":"2018-07-11T06:45:11","slug":"case-bihor-couture-remporte-trois-lions-a-cannes","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/case-bihor-couture-remporte-trois-lions-a-cannes\/","title":{"rendered":"Case\u00a0: Bihor Couture remporte trois Lions \u00e0 Cannes"},"content":{"rendered":"<p><em>Cannes, magazines\u00a0? Yes, they can! Dans \u00a0la lutte pour la protection du folklore local contre le plagiat de grandes marques de mode, \u00a0McCann Bucarest et le magazine de mode roumain Beau Monde (autrefois Sanoma) ont cr\u00e9\u00e9 Bihor Couture.<\/em><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png\"><img decoding=\"async\" class=\"alignnone wp-image-16568\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png\" alt=\"Bihor Couture print campaign\" width=\"345\" height=\"446\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913.png 550w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/9758f5be-13c6-44ef-be29-e1a455dff913-232x300.png 232w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a>\u00a0\u00a0<a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-16551\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg\" alt=\"Bihor by Beau Monde Romania\" width=\"345\" height=\"446\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480.jpg 371w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/BIHOR-KEY-VISUAL-2-371x480-232x300.jpg 232w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<p>Les maisons de mode s\u2019inspirent de mod\u00e8les et de motifs de tenues folkloriques et vendent ensuite leurs v\u00eatements \u00e0 des prix souvent exorbitants. Sans que les communaut\u00e9s locales ne re\u00e7oivent la moindre reconnaissance en la mati\u00e8re (voire\u00a0: ne soient m\u00eame mises au courant) et sans que ces gens, souvent pauvres, ne se voient octroyer la moindre contrepartie. Cela forme une menace pour les groupes ethniques et les belles traditions qu\u2019ils incarnent.<\/p>\n<p><em>Bihor vs Dior<\/em><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/Q-i7-ZC-0Hs\" width=\"475\" height=\"475\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nBihor Couture fait tout le contraire\u00a0: les v\u00eatements sont produits localement \u00e0 100 % et les artisans professionnels de Bihor re\u00e7oivent tout le m\u00e9rite et tous les revenus. Chaque v\u00eatement\u00a0 peut \u00eatre command\u00e9 sur le site Web <a href=\"http:\/\/www.bihorcouture.com\">www.bihorcouture.com<\/a> et il s\u2019av\u00e8re que la campagne a caus\u00e9 une telle ru\u00e9e sur le webshop que, depuis, on a engag\u00e9 de plus en plus d\u2019artisans pour pouvoir r\u00e9pondre \u00e0 la demande.<\/p>\n<p><a href=\"http:\/\/www.bihorcouture.com\/\"><img decoding=\"async\" class=\"wp-image-16567 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-1024x576.png\" alt=\"Bihor Couture website\" width=\"699\" height=\"393\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-1024x576.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website-300x169.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/07\/Bihor-Couture-website.png 1366w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/a><br \/>\nLa vid\u00e9o de la campagne relate la lutte entre Dior et Bihor. \u00c0 Cannes, <strong>Bihor a clairement remport\u00e9 cette lutte<\/strong> en s\u2019adjugeant un Lion d\u2019Or dans la cat\u00e9gorie PR \u2013 Lowbudget\/High Impact Campaign,\u00a0 un Silver en PR \u2013 Brand Voice &amp; Strategic Storytelling et un Bronze en Brand Experience &amp; Activation.<\/p>\n<p>La reconnaissance s\u2019\u00e9tend donc aussi au <strong>magazine Beau Monde<\/strong>, qui, dans la foul\u00e9e, d\u00e9montre une nouvelle fois clairement l\u2019impact et la puissance des magazines. Influencer, storyteller, direct seller et activiste\u00a0: le magazine parvient \u00e0 remplir tous ces r\u00f4les avec brio.<\/p>\n<p><em>Campagne video McCann voor Cannes Lions:<\/em><br \/>\n<iframe src=\"https:\/\/player.vimeo.com\/video\/271117015?title=0&amp;byline=0&amp;portrait=0\" width=\"549\" height=\"549\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/vimeo.com\/271117015\">Beau Monde \u201cBihor Couture\u201d<\/a> from <a href=\"https:\/\/vimeo.com\/user27434771\">McCann Worldgroup<\/a> on <a href=\"https:\/\/vimeo.com\">Vimeo<\/a>.<br \/>\nSource\u00a0: Cannes Lions, <a href=\"https:\/\/leblog.wcie.fr\/2018\/04\/16\/le-magazine-de-mode-beau-monde-lance-une-marque-dartisanat-roumain-pour-lutter-contre-lappropriation-culturelle\/\" target=\"_blank\">Wonderful Brands<\/a>, AdAge<\/p>\n<p><em>Plus d&rsquo;inspiration de Cannes :\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/cannes-in-the-picture-decouvrez-nos-lions-preferes\/\" target=\"_blank\">Cannes in the Picture : d\u00e9couvrez nos Lions pr\u00e9f\u00e9r\u00e9s<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-lions-de-cannes-de-nos-correspondants-sur-place\/\" target=\"_blank\">Les Lions de Cannes, de nos correspondants sur place<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/keith-weed-unilever-a-brand-without-trust-is-just-a-product\/\" target=\"_blank\">Keith Weed (Unilever) : \u00ab A brand without trust is just a product \u00bb<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-lions-de-cannes-nos-6-favoris\/\" target=\"_blank\">Les Lions de Cannes 2017 : nos 6 favoris<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/en-direct-de-cannes-nos-laureats-du-stumpa\/\" target=\"_blank\">En direct de Cannes 2017 : nos laur\u00e9ats du StuMPA<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cannes, magazines\u00a0? Yes, they can! Dans \u00a0la lutte pour la protection du folklore local contre le plagiat de grandes marques de mode, \u00a0McCann Bucarest et le magazine de mode roumain Beau Monde (autrefois Sanoma) ont cr\u00e9\u00e9 Bihor Couture. \u00a0\u00a0 Les maisons de mode s\u2019inspirent de mod\u00e8les et de motifs de&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[1407,1170],"class_list":["post-16570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-awards-fr","tag-cannes-lions-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case\u00a0: Bihor Couture remporte trois Lions \u00e0 Cannes<\/title>\n<meta name=\"description\" content=\"La lutte entre Dior et Bihor Couture 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