{"id":16271,"date":"2018-06-15T08:27:48","date_gmt":"2018-06-15T06:27:48","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=16271"},"modified":"2018-06-18T09:52:11","modified_gmt":"2018-06-18T07:52:11","slug":"premiere-mondiale-une-couverture-magazine-qui-parle-et-vous-repond","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/premiere-mondiale-une-couverture-magazine-qui-parle-et-vous-repond\/","title":{"rendered":"Premi\u00e8re mondiale\u00a0: une couverture magazine qui parle (et vous r\u00e9pond)"},"content":{"rendered":"<p><em>Ces derni\u00e8res ann\u00e9es, la marque magazine britannique Empire a d\u00e9j\u00e0 imagin\u00e9 toute une s\u00e9rie de couvertures retentissantes pour faire la promotion de nouveaux films sur grand \u00e9cran. Son tout dernier tour de force vaut lui aussi la peine d\u2019\u00eatre cit\u00e9\u00a0: pour le lancement de Deadpool 2, Empire a cr\u00e9\u00e9 une couverture magazine qui parle et r\u00e9agit lorsqu\u2019on lui adresse la parole.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>A lire aussi :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-comment-les-magazines-peuvent-vous-titiller-les-oreilles\/\" target=\"_blank\">Les 5 sens : comment les magazines peuvent vous titiller les oreilles<\/a><\/strong><\/p>\n<p style=\"text-align: left;\"><strong><iframe src=\"https:\/\/www.youtube.com\/embed\/jcaHbxES7Ho\" width=\"573\" height=\"300\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/strong><\/p>\n<p style=\"text-align: left;\">Il est attendu qu\u2019en 2018, le nouveau long-m\u00e9trage de la Twentieth Century Fox devienne <em>le<\/em> film de l\u2019\u00e9t\u00e9. Comme tout blockbuster qui se respecte, et qui marie action et fantaisie, Deadpool aussi repousse beaucoup de fronti\u00e8res. La couverture parlante en \u00e9dition limit\u00e9e d\u2019Empire est r\u00e9volutionnaire et novatrice au sein du monde magazine. Ce n\u2019est pas pr\u00e9cis\u00e9ment un exemple de \u2018<a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-voice-first\/\" target=\"_blank\">voice first<\/a>\u2019, mais bien un clin d\u2019\u0153il en direction de cette tendance et un beau compl\u00e9ment \u00e0 la <a href=\"http:\/\/www.magazinemedia.be\/fr\/empire-magazine-does-magic-for-harry-potter\/\" target=\"_blank\">s\u00e9rie de couvertures Empire enrichies de \u2018tech\u2019<\/a>.<\/p>\n<p>Pour cette couverture d\u00e9di\u00e9e \u00e0 Deadpool 2, on a int\u00e9gr\u00e9 un haut-parleur qui, une fois activ\u00e9 via un bouton, r\u00e9agit lorsqu\u2019on lui parle et d\u00e9bite une des 14 r\u00e9ponses enregistr\u00e9es, issues du film m\u00eame. Bauer Media, l\u2019\u00e9diteur, a diffus\u00e9 3.200 exemplaires de cette \u00e9dition sp\u00e9ciale. Bien s\u00fbr, le contenu du magazine est lui aussi principalement consacr\u00e9 au film, avec des interviews exclusives et des articles de fond.<\/p>\n<p>Source\u00a0: <a href=\"https:\/\/www.empireonline.com\/movies\/news\/empire-amazing-deadpool-2-talking-cover\/\" target=\"_blank\">Empire Magazine<\/a>,\u00a0<a href=\"https:\/\/www.fipp.com\/news\/industrynews\/empire-magazine-publish-talking-voice-responsive-cover\" target=\"_blank\">FIPP<\/a><\/p>\n<p><em><span style=\"text-decoration: underline;\">D&rsquo;autres campagnes magazines\u00a0suprenantes\u00a0<\/span>:<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/lannonce-la-plus-soporifique-jamais-realisee-est-signee-ikea\/\" target=\"_blank\">L\u2019annonce la plus soporifique jamais r\u00e9alis\u00e9e est sign\u00e9e IKEA<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/un-magazine-et-toyota-font-battre-les-coeurs-plus-vite\/\" target=\"_blank\">Un magazine et Toyota font battre les c\u0153urs plus vite<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-plein-la-vue\/\" target=\"_blank\">Les 5 sens : plein la vue<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-le-gout\/\" target=\"_blank\">Les 5 sens : le go\u00fbt!<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-au-toucher\/\" target=\"_blank\">Les 5 sens : le toucher<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-les-magazines-odorants\/\" target=\"_blank\">Les 5 sens : les magazines odorants<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ces derni\u00e8res ann\u00e9es, la marque magazine britannique Empire a d\u00e9j\u00e0 imagin\u00e9 toute une s\u00e9rie de couvertures retentissantes pour faire la promotion de nouveaux films sur grand \u00e9cran. Son tout dernier tour de force vaut lui aussi la peine d\u2019\u00eatre cit\u00e9\u00a0: pour le lancement de Deadpool 2, Empire a cr\u00e9\u00e9 une&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-16271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Premi\u00e8re mondiale\u00a0: une couverture magazine qui parle<\/title>\n<meta name=\"description\" content=\"Pour le lancement de Deadpool 2 de Twentieth Century Fox Empire Magazine a cr\u00e9\u00e9 une couverture magazine qui parle et r\u00e9agit lorsqu\u2019on lui adresse la parole\" \/>\n<meta name=\"robots\" content=\"index, follow, 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