{"id":16256,"date":"2018-06-07T08:50:45","date_gmt":"2018-06-07T06:50:45","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=16256"},"modified":"2018-06-13T12:50:23","modified_gmt":"2018-06-13T10:50:23","slug":"netflix-collabore-avec-des-marques-magazine-de-facon-excellente-et-frappante","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/netflix-collabore-avec-des-marques-magazine-de-facon-excellente-et-frappante\/","title":{"rendered":"Netflix collabore avec des marques magazines de fa\u00e7on excellente (et frappante)"},"content":{"rendered":"<p><em>La nouvelle collaboration entre Netflix et les marques magazines Cosmopolitan et Seventeen aux Etats-Unis frappe les esprits, et ce, pour plusieurs raisons. Tout d\u2019abord, parce que dans ce cadre, l\u2019\u00e9diteur Hearst a plac\u00e9 IRL (in real life) une vraie paroi de casiers (high school lockers) sur les deux c\u00f4tes am\u00e9ricaines. Mais aussi \u2013 et c\u2019est au moins aussi marquant \u2013 parce qu\u2019en tant que canal vid\u00e9o payant, libre de publicit\u00e9, Netflix s\u2019adresse \u00e0 nouveau aux magazines en vue de promouvoir une nouvelle s\u00e9rie (la deuxi\u00e8me saison).<\/em><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/Netflix_13ReasonsWhyWall18.jpg\"><img decoding=\"async\" class=\"wp-image-16253 aligncenter\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/Netflix_13ReasonsWhyWall18.jpg\" alt=\"13RW Own your truth wall\" width=\"709\" height=\"473\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/Netflix_13ReasonsWhyWall18.jpg 1200w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/Netflix_13ReasonsWhyWall18-300x200.jpg 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/06\/Netflix_13ReasonsWhyWall18-1024x683.jpg 1024w\" sizes=\"(max-width: 709px) 100vw, 709px\" \/><\/a>Cette derni\u00e8re initiative n\u2019a vraiment rien de farfelu lorsqu\u2019on sait qu\u2019ensemble, Cosmo et Seventeen comptent plus de 30 millions de followers sur les m\u00e9dias sociaux, en plein c\u0153ur de cible de la s\u00e9rie pour ados \u00a0\u201913 Reasons Why\u2019. Sur Snapchat, les marques magazines h\u00e9bergent toutes deux\u00a0 \u2018Discover channels\u2019, qui compte plus de 10 millions d\u2019abonn\u00e9s et o\u00f9 elles publient chaque jour des magazines digitaux d\u00e9velopp\u00e9s tout sp\u00e9cialement pour l\u2019appli.<\/p>\n<p>Devant les parois de casiers \u00e0 Los Angeles et \u00e0 New York, les gens peuvent prendre des polaroids sur lesquels ils notent toutes sortes de confessions. Ensuite, ils les publient donc IRL. L\u2019id\u00e9e sous-jacente est de franchement reconna\u00eetre et revendiquer sa v\u00e9rit\u00e9 (own your truth), ce qui rejoint parfaitement le th\u00e8me et l\u2019histoire de \u201813 Reasons Why\u2019. L\u2019utilisation de polaroids aussi r\u00e9f\u00e8re \u00e0 la s\u00e9rie m\u00eame. Au travers de vid\u00e9os sur Snapchat et Instagram, les deux magazines inciteront leurs lecteurs \u00e0 participer \u00e0 l\u2019\u00e9v\u00e9nement \u2013 ou plut\u00f4t\u00a0: \u00e0 l\u2019exp\u00e9rience.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/adage.com\/article\/digital\/seventeen-cosmo-bring-netflix-s-13-reasons-life\/313569\/\" target=\"_blank\">Adage<\/a><\/p>\n<p><em><span style=\"text-decoration: underline;\">D&rsquo;autres collaborations int\u00e9ressantes<\/span> :\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/lannonce-la-plus-soporifique-jamais-realisee-est-signee-ikea\/\" target=\"_blank\">L\u2019annonce la plus soporifique jamais r\u00e9alis\u00e9e est sign\u00e9e IKEA<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/un-magazine-et-toyota-font-battre-les-coeurs-plus-vite\/\" target=\"_blank\">Un magazine et Toyota font battre les c\u0153urs plus vite<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/smile-vous-etes-sur-amazon-via-les-magazines\/\" target=\"_blank\">Smile ! Vous \u00eates sur Amazon (via les magazines)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/une-bonne-annonce-print-ca-peut-etre-aussi-simple-que-ca\/\" target=\"_blank\">Une bonne annonce print, \u00e7a peut \u00eatre aussi simple que \u00e7a !<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\" target=\"_blank\">Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle collaboration entre Netflix et les marques magazines Cosmopolitan et Seventeen aux Etats-Unis frappe les esprits, et ce, pour plusieurs raisons. Tout d\u2019abord, parce que dans ce cadre, l\u2019\u00e9diteur Hearst a plac\u00e9 IRL (in real life) une vraie paroi de casiers (high school lockers) sur les deux c\u00f4tes am\u00e9ricaines&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":16254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-16256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Netflix collabore avec des marques magazine de fa\u00e7on excellente<\/title>\n<meta name=\"description\" content=\"Netflix s\u2019adresse \u00e0 nouveau aux magazines en vue de promouvoir une nouvelle s\u00e9rie, 13 Reasons Why. l\u2019\u00e9diteur Hearst a plac\u00e9 IRL une vraie paroi de casiers\" 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