{"id":16202,"date":"2018-05-28T15:21:48","date_gmt":"2018-05-28T13:21:48","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=16202"},"modified":"2018-05-28T17:04:55","modified_gmt":"2018-05-28T15:04:55","slug":"lannonce-la-plus-soporifique-jamais-realisee-est-signee-ikea","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/lannonce-la-plus-soporifique-jamais-realisee-est-signee-ikea\/","title":{"rendered":"L\u2019annonce la plus soporifique jamais r\u00e9alis\u00e9e est sign\u00e9e IKEA <b\u00e2illements>"},"content":{"rendered":"<p><em>La nouvelle annonce magazine d\u2019IKEA vous endort douillettement. Cela n\u2019est-il pas quelque peu contradictoire pour une publicit\u00e9 qui, par d\u00e9finition, cherche \u00e0 capter toute votre attention et \u00e0 faire en sorte que vous vous focalisiez pleinement sur le message\u00a0? Pas quand on vend des lits, a-t-on pens\u00e9 chez Memac Ogilvy, pour ensuite cr\u00e9er ce quatri\u00e8me de couverture innovant et soporifique pour Good Magazine.<\/em><br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/b2vy-WKTtHs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Il n\u2019y a pas si longtemps, nous avions d\u00e9j\u00e0 vu une couverture pas comme les autres dans <a href=\"http:\/\/www.magazinemedia.be\/fr\/quand-une-couverture-de-magazine-vide-brille-par-son-efficacite\/\" target=\"_blank\">Good Magazine<\/a> pour attirer l\u2019attention sur la carence en vitamine D aux Emirats Arabes Unis. Cette publicit\u00e9 IKEA pour le lit \u2018S\u00f6mnig\u2019 en quatri\u00e8me de couverture est un bel exploit technique et est destin\u00e9e \u00e0 \u00eatre d\u00e9tach\u00e9e et install\u00e9e sur la table de nuit.<\/p>\n<p>Tout dans le \u2018S\u00f6mnig\u2019 est con\u00e7u pour mieux vous faire dormir, dit l\u2019annonce. Gr\u00e2ce \u00e0 l\u2019encre diffusant une essence de lavande (qui rel\u00e2che les muscles, ralentit le pouls et am\u00e9liore le sommeil) et au haut-parleur \u00e0 \u2018bruit blanc\u2019 int\u00e9gr\u00e9 (qui masque les bruits ambiants), vous n\u2019aurez plus du tout besoin du lit\u00a0; le magazine seul vous suffira. \u00a0(Veillez toutefois \u00e0 charger le haut-parleur \u00e0 l\u2019avance, via USB.)<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.adweek.com\/brand-marketing\/ikea-created-the-sleepiest-print-ad-ever-complete-with-scented-ink-and-white-noise\/\" target=\"_blank\">Adweek<\/a><\/p>\n<p><span style=\"text-decoration: underline;\"><em>Envie de lire plus ?<\/em><\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/une-bonne-annonce-print-ca-peut-etre-aussi-simple-que-ca\/\" target=\"_blank\">Une bonne annonce print, \u00e7a peut \u00eatre aussi simple que \u00e7a !<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/un-magazine-et-toyota-font-battre-les-coeurs-plus-vite\/\" target=\"_blank\">Un magazine et Toyota font battre les coeurs plus vite<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/laureat-du-grand-prix-warc-ne-negligez-pas-cette-toux\/\" target=\"_blank\">Laur\u00e9at du Grand Prix WARC : ne n\u00e9gligez pas cette toux !<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/ikea-nous-montre-que-le-print-peut-etre-beau\/\">Ikea nous montre que le print peut \u00eatre beau<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle annonce magazine d\u2019IKEA vous endort douillettement. Cela n\u2019est-il pas quelque peu contradictoire pour une publicit\u00e9 qui, par d\u00e9finition, cherche \u00e0 capter toute votre attention et \u00e0 faire en sorte que vous vous focalisiez pleinement sur le message\u00a0? Pas quand on vend des lits, a-t-on pens\u00e9 chez Memac Ogilvy,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":16199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[1022,1171,1492],"class_list":["post-16202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-concours","tag-creativiteit-fr-3","tag-magazine-advertising-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019annonce la plus soporifique jamais r\u00e9alis\u00e9e est sign\u00e9e IKEA<\/title>\n<meta name=\"description\" content=\"La nouvelle annonce magazine d\u2019IKEA vous endort douillettement. 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