{"id":15997,"date":"2018-05-01T08:32:45","date_gmt":"2018-05-01T06:32:45","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15997"},"modified":"2018-05-09T11:22:44","modified_gmt":"2018-05-09T09:22:44","slug":"une-bonne-annonce-print-ca-peut-etre-aussi-simple-que-ca","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/une-bonne-annonce-print-ca-peut-etre-aussi-simple-que-ca\/","title":{"rendered":"Une bonne annonce print, \u00e7a peut \u00eatre aussi simple que \u00e7a\u00a0!"},"content":{"rendered":"<p><em>Les meilleures annonces print sont celles qui vous am\u00e8nent \u00e0 y regarder \u00e0 deux fois. La nouvelle campagne de Kentucky Fried Chicken \u00e0 Hong Kong en est un parfait exemple\u00a0: d\u2019abord, on ne voit que l\u2019action dramatique de l&rsquo;image, et puis seulement le produit.<\/em><\/p>\n<p>Le concept est simple et frappant \u00e0 la fois, comme doit l\u2019\u00eatre un bonne annonce. Il s\u2019agit en outre d\u2019une <em>campagne<\/em>, d\u2019une s\u00e9rie plut\u00f4t que d\u2019un one-shot, ce qui renforce encore le concept.<\/p>\n<p>[metaslider id=15903]<\/p>\n<p>Source : <a href=\"http:\/\/www.adweek.com\/creativity\/clever-kfc-ads-perfectly-replaced-fire-with-spicy-fried-chicken\/?utm_content=position_1&amp;utm_source=sailthru&amp;utm_medium=email&amp;utm_term=AW_Adfreak&amp;utm_campaign=Adfreak_Newsletter_2018041716&amp;s_id=5371d3bec30f9b35f5da2d64\" target=\"_blank\">Adweek<\/a><\/p>\n<p><em>Besoin de plus d&rsquo;inspiration ?<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/un-magazine-et-toyota-font-battre-les-coeurs-plus-vite\/\" target=\"_blank\">Un magazine et Toyota font battre les c\u0153urs plus vite<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/smile-vous-etes-sur-amazon-via-les-magazines\/\" target=\"_blank\">Smile ! Vous \u00eates sur Amazon (via les magazines)<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/and-the-stumpa-2018-winner-is\/\" target=\"_blank\">And the StuMPA 2018 winner is\u2026<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/laureat-du-grand-prix-warc-ne-negligez-pas-cette-toux\/\" target=\"_blank\">Laur\u00e9at du Grand Prix WARC : ne n\u00e9gligez pas cette toux !<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\" target=\"_blank\">Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">Ad in the Picture: IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Les meilleures annonces print sont celles qui vous am\u00e8nent \u00e0 y regarder \u00e0 deux fois. La nouvelle campagne de Kentucky Fried Chicken \u00e0 Hong Kong en est un parfait exemple\u00a0: d\u2019abord, on ne voit que l\u2019action dramatique de l&rsquo;image, et puis seulement le produit. Le concept est simple et frappant&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[1171,1360],"class_list":["post-15997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-creativiteit-fr-3","tag-print-advertising-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KFC : Une bonne annonce print<\/title>\n<meta name=\"description\" content=\"Les meilleures annonces print sont celles qui vous am\u00e8nent \u00e0 y regarder \u00e0 deux fois. 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