{"id":15591,"date":"2018-03-22T16:08:02","date_gmt":"2018-03-22T15:08:02","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15591"},"modified":"2018-03-30T16:33:41","modified_gmt":"2018-03-30T14:33:41","slug":"de-plus-en-plus-de-marques-achetent-des-enseignes-magazines","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/de-plus-en-plus-de-marques-achetent-des-enseignes-magazines\/","title":{"rendered":"De plus en plus de marques ach\u00e8tent des enseignes magazines"},"content":{"rendered":"<p><strong>Le m\u00e9dia magazine et les marques ont toujours fait bon m\u00e9nage, et leur relation ne fait que s\u2019intensifier. A tel point que les marques se mettent \u00e0 reprendre toujours plus de magazines et de sites magazine. Que se passe-t-il\u00a0?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>En 2016, Arrow Electronics \u2013 soit le Coolblue des Etats-Unis <em>et<\/em> le num\u00e9ro 119 dans le classement Fortune 500 \u2013 a repris toute une s\u00e9rie de m\u00e9dias professionnels appartenant \u00e0 l\u2019\u00e9diteur UBM. Plusieurs titres sp\u00e9cialis\u00e9s dans l\u2019\u00e9lectronique furent aussi repris de Hearst. Cons\u00e9quence\u00a0: aujourd\u2019hui, Arrow Electronics est le plus grand \u00e9diteur de m\u00e9dia professionnels d\u00e9di\u00e9s \u00e0 l\u2019\u00e9lectronique aux Etats-Unis, touchant pas moins de 76 % de tous les ing\u00e9nieurs en \u00e9lectronique.<\/p>\n<p>Commentaire de l\u2019entreprise\u00a0: \u00a0\u00bb Nous sommes ainsi en mesure d\u2019encore mieux positionner Arrow comme partenaire sans pr\u00e9jug\u00e9s pour tout ce qui touche \u00e0 l\u2019\u00e9lectronique. \u00a0\u00bb<\/p>\n<p>Cela ne se limite d\u2019ailleurs pas aux m\u00e9dias B2B. La marque de produits \u00e9lectroniques grand public Whirlpool a r\u00e9cemment rachet\u00e9 le site de recettes Yummly, tandis que, pr\u00e9c\u00e9demment, L\u2019Or\u00e9al avait repris Makeup.com. Johnson &amp; Johnson a suivi le mouvement avec BabyCenter, un magazine digital pour jeunes mamans.<\/p>\n<p>Selon des experts particuli\u00e8rement bien inform\u00e9s, nous n\u2019en serions d\u2019ailleurs qu\u2019au d\u00e9but d\u2019une vague de reprises par toute une s\u00e9rie de marques.<\/p>\n<p>Les motifs\u00a0? La data et les insights. Plus les marques se rapprochent des magazines, plus elles en sauront sur les lecteurs de ces magazines. Ce qui ouvre de nouvelles perspectives.<\/p>\n<p>Pensez \u00e0 Yummly. Lorsque quelqu\u2019un recherche une recette sur le site et que, dans la foul\u00e9e, son r\u00e9frig\u00e9rateur Whirlpool signale quels sont les ingr\u00e9dients qui manquent encore, et que ces derniers peuvent imm\u00e9diatement \u00eatre achet\u00e9s via le site\u2026 Ou encore, quels liens ne peut-on pas faire chez L\u2019Or\u00e9al entre les marques maison et la communaut\u00e9 de Makeup.com\u00a0? Les possibilit\u00e9s sont illimit\u00e9es.<\/p>\n<p>Cela d\u00e9montre en tout cas \u00e0 quel point les magazines restent int\u00e9ressants pour les marques. Que celles-ci les poss\u00e8dent ou non\u2026 la <a href=\"http:\/\/www.magazinemedia.be\/fr\/le-bon-contexte-rapporte-de-lattention-de-la-pertinence-et-de-la-confiance-aux-marques\/\" target=\"_blank\">confiance r\u00e8gne<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><em><span style=\"text-decoration: underline;\">Envie de lire plus ?<\/span><\/em><\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/euhfirst-second-et-third-party-data\/\" target=\"_blank\">Euh&#8230;first, second and third party data ?<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/airbnbmag-big-data-une-histoire-damour\/\" target=\"_blank\">Airbnbmag &amp; big data : une histoire d&rsquo;amour, by Sam De Win<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/pourquoi-taylor-swift-opte-pour-un-magazine\/\" target=\"_blank\">Pourquoi Taylor Swift opte pour un magazine<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/tendance-le-print-le-nouveau-luxe\/\" target=\"_blank\">Tendance : le print, le nouveau luxe<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/pourquoi-des-acteurs-en-ligne-a-succes-lancent-des-magazines-imprimes\/\" target=\"_blank\">Pourquoi les acteurs en ligne \u00e0 succ\u00e8s lancent-ils des magazines imprim\u00e9s ?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le m\u00e9dia magazine et les marques ont toujours fait bon m\u00e9nage, et leur relation ne fait que s\u2019intensifier. A tel point que les marques se mettent \u00e0 reprendre toujours plus de magazines et de sites magazine. Que se passe-t-il\u00a0? &nbsp; En 2016, Arrow Electronics \u2013 soit le Coolblue des Etats-Unis&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15593,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[1008],"class_list":["post-15591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De plus en plus de marques ach\u00e8tent des enseignes magazines - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Enseignes magazines. 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