{"id":155,"date":"2014-06-17T07:31:02","date_gmt":"2014-06-17T06:31:02","guid":{"rendered":"http:\/\/www.magazinemedia.be\/chad-de-persgroep-advertising-mesure-limpact-de-votre-annonce\/"},"modified":"2022-12-19T10:56:59","modified_gmt":"2022-12-19T09:56:59","slug":"chad-de-persgroep-advertising-mesure-limpact-de-votre-annonce","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/chad-de-persgroep-advertising-mesure-limpact-de-votre-annonce\/","title":{"rendered":"CHAD, De Persgroep Advertising mesure l\u2019impact de votre annonce"},"content":{"rendered":"<p>De Persgroep Advertising peut se targuer d&rsquo;une longue tradition en mati\u00e8re de mesures d&rsquo;impact (qui ne conna\u00eet pas le Barom\u00e8tre d&rsquo;impact ou le Brand Value Check ?) et a voulu porter cette expertise \u00e0 un niveau sup\u00e9rieur. C&rsquo;est chose faite avec le lancement de CHAD, pour &lsquo;Check your Ad&rsquo;.<\/p>\n<p>CHAD ne mesure pas seulement les valeurs d&rsquo;impact de base (le quantitatif), mais y ajoute aussi \u2013 le cas \u00e9ch\u00e9ant \u2013 jusqu&rsquo;\u00e0 trois modules de questions suppl\u00e9mentaires. &lsquo;\u00ab Ces questionnaires qualitatifs (au total, il y en a sept) couvrent des th\u00e8mes comme l&rsquo;image de marque, l&rsquo;incitation \u00e0 l&rsquo;action ou encore la valeur informative de la campagne et sont soumis \u00e0 quelque 200 r\u00e9pondants &lsquo;\u00bb, explique Ilse De Schutter, head of marcom B2B chez De Persgroep Advertising. Et de poursuivre : &lsquo;\u00ab Les objectifs de chaque campagne \u00e9tant diff\u00e9rents, nous avons volontairement opt\u00e9 pour un grand nombre de modules de questions, dont trois peuvent \u00e0 chaque fois \u00eatre mis en \u0153\u0093uvre comme on l&rsquo;entend. &lsquo;\u00bb<\/p>\n<p>Selon Ilse De Schutter, &lsquo;\u00ab CHAD a pour autre avantage que les r\u00e9sultats des barom\u00e8tres des journaux, des magazines et du Web sont r\u00e9unis au sein d&rsquo;une m\u00eame base de donn\u00e9es, ce qui fait que dor\u00e9navant nous pourrons effectuer des analyses cross-m\u00e9dia en profondeur, non seulement au niveau du secteur, du m\u00e9dia et du titre, mais aussi en partant de param\u00e8tres comme le format, la cr\u00e9ativit\u00e9, le contenu, \u00e2\u0080\u00a6 Nous nous inscrivons ainsi dans le prolongement des donn\u00e9es que nous avons r\u00e9colt\u00e9es ces 27 derni\u00e8res ann\u00e9es. &lsquo;\u00bb<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/IciParisXL.jpg\" alt=\"\" width=\"160\" height=\"215\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Pour terminer, ajoutons encore ceci : si vous optez pour le module image, vous pouvez obtenir votre Brand ID Card. Dans un infographique clair, celle-ci montre comment le consommateur per\u00e7oit la marque en question. C&rsquo;est d&rsquo;ailleurs la cha\u00eene de parfumeries Ici Paris XL qui a \u00e9t\u00e9 la premi\u00e8re \u00e0 faire tester une annonce parue dans Dag Allemaal, Brand ID Card comprise.<\/p>\n<p>&nbsp;<\/p>\n<p>CHAD est offert gratuitement. Lors de chaque mesure, 5 campagnes sont test\u00e9es de fa\u00e7on quantitative et il y a 1 CHAD + bas\u00e9 sur la recherche modulaire.<\/p>\n<p>Plus d&rsquo;infos ? <a href=\"http:\/\/www.persgroepadvertising.be\/fr\/%C3%83%C2%A9tudes\/chad\" target=\"_blank\" rel=\"noopener\"><b>Cliquez ici<\/b><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>Check your Ad. Telle est la proposition du Persgroep Advertising aux annonceurs souhaitant mesurer l\u2019impact de leur campagne. CHAD se fonde sur 27 ans d\u2019exp\u00e9rience.<span><br \/><\/span><\/p>\n","protected":false},"author":1,"featured_media":156,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[356],"class_list":["post-155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-de-persgroep-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CHAD, De Persgroep Advertising mesure l\u2019impact de votre annonce - WE MEDIA Magazine Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CHAD, De Persgroep Advertising mesure l\u2019impact de votre annonce - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Check your Ad. 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CHAD se fonde sur 27 ans d\u2019exp\u00e9rience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-17T06:31:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-19T09:56:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/stethoscope.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"525\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"@nick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"@nick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\"},\"author\":{\"name\":\"@nick\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/person\/da7a8bb349cbdf9b2721c15afd6f6cde\"},\"headline\":\"CHAD, De Persgroep Advertising mesure l\u2019impact de votre annonce\",\"datePublished\":\"2014-06-17T06:31:02+00:00\",\"dateModified\":\"2022-12-19T09:56:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\"},\"wordCount\":375,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"De Persgroep\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/nieuws\/chad-de-persgroep-advertising-meet-de-impact-van-uw-advertentie\/\",\"name\":\"CHAD, De Persgroep Advertising mesure l\u2019impact de votre annonce - 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