{"id":15457,"date":"2018-02-28T12:23:48","date_gmt":"2018-02-28T11:23:48","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15457"},"modified":"2018-05-09T11:24:35","modified_gmt":"2018-05-09T09:24:35","slug":"euh-intelligence-artificielle","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/euh-intelligence-artificielle\/","title":{"rendered":"Euh\u2026 intelligence artificielle ?"},"content":{"rendered":"<p><em>Par les temps qui courent, nous sommes submerg\u00e9s de nouveaux mots de jargon, souvent li\u00e9s \u00e0 la technologie. Cependant, que signifient-ils au juste\u00a0? Et que pouvez-vous en faire\u00a0? Magazine Media est heureux de vous servir de guide en donnant la parole \u00e0 des experts en la mati\u00e8re. Ainsi, Steven Van Belleghem (Nexxworks) \u00e9claire notre lanterne sur l\u2019intelligence artificielle. <\/em><\/p>\n<p><strong>Pouvez-vous bri\u00e8vement nous dire ce qu\u2019est l\u2019intelligence artificielle\u00a0?<\/strong><\/p>\n<p>L\u2019intelligence artificielle est un syst\u00e8me informatique capable de traiter de grandes quantit\u00e9s de donn\u00e9es pour ensuite s\u2019en servir pour faire des choses de fa\u00e7on plus rapide, plus performante et plus pr\u00e9cise que l\u2019homme.<\/p>\n<p>Le terme existe depuis longtemps d\u00e9j\u00e0\u00a0: il y a plus de 50 ans, on a d\u00e9velopp\u00e9 le test de Turing. Celui-ci doit d\u00e9terminer si les ordinateurs poss\u00e8dent une intelligence humaine. Ce sera le cas lorsqu\u2019ils pourront mener des conversations avec les humains sans que ceux-ci ne se rendent compte qu\u2019ils sont en train de converser avec un ordinateur. Malgr\u00e9 des d\u00e9veloppements comme les chatbots, nous n\u2019avons pas encore atteint ce point.<\/p>\n<p>Envie de savoir ce que l\u2019intelligence artificielle peut signifier pour les clients\u00a0? <a href=\"https:\/\/www.youtube.com\/watch?v=2q8azhodlrI\" target=\"_blank\">Regardez la vid\u00e9o<\/a>.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/2q8azhodlrI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Pourquoi cela reste-t-il une tendance en 2018\u00a0?<\/strong><\/p>\n<p>Ce que 2007 \u00e9tait pour le mobile, 2017 l\u2019a \u00e9t\u00e9 pour l\u2019intelligence artificielle. En 2007, l\u2019iPhone est arriv\u00e9 sur le march\u00e9, rendant la communication bien plus mobile. En 2017, \u00a0AlphaGo, l\u2019ordinateur de Google, a battu le meilleur joueur de go lors des Championnats du monde. Ce fut un moment historique, mais malgr\u00e9 cela de nombreux d\u00e9veloppements n\u2019en sont toujours qu\u2019\u00e0 leurs balbutiements. Je ne pense d\u00e8s lors pas que 2018 sera l\u2019ann\u00e9e de l\u2019intelligence artificielle. A mon avis, ce sera la tendance majeure dans les dix ann\u00e9es \u00e0 venir.<\/p>\n<p>Une <a href=\"https:\/\/www.youtube.com\/watch?v=4KMQ5PwK50g\" target=\"_blank\">interview de Steven Van Belleghem<\/a> avec le professeur en IA Pieter Abbeel.<\/p>\n<p><strong>Quelles applications impliquant le m\u00e9dia magazine distinguez-vous\u00a0?<\/strong><\/p>\n<p>Je distingue deux directions. D\u2019une part, certains articles pourront \u00eatre r\u00e9dig\u00e9s par un ordinateur. Je pense aux informations financi\u00e8res, aux nouvelles sportives\u2026 Le Monde a d\u00e9j\u00e0 publi\u00e9 des articles sur base des r\u00e9sultats \u00e9lectoraux, des articles r\u00e9dig\u00e9s par un ordinateur.<\/p>\n<p>D\u2019autre part, l\u2019IA nous permettra de mieux conna\u00eetre le contexte d\u2019un utilisateur, par exemple,\u00a0 d\u2019un site Web magazine. Les m\u00e9dias tentent toujours davantage de personnaliser leurs contenus, mais cela se fait tr\u00e8s souvent en tenant compte de comportements par le pass\u00e9. A l\u2019avenir et gr\u00e2ce \u00e0 l\u2019IA, ils disposeront de plus amples informations sur le contexte dans lequel se trouve l\u2019utilisateur. Cela entra\u00eenera une meilleure personnalisation.<\/p>\n<p>Il est donc certain que les magazines pourront tirer profit de l\u2019intelligence artificielle.<\/p>\n<p><em>At the Digital Innovators Summit 2018 a number of speakers talked about AI. See what they had to say in the videos below:<\/em><\/p>\n<p><a tabindex=\"-1\" href=\"https:\/\/uk.linkedin.com\/in\/linda-ligios-30b98059\">Linda Ligios, managing editor of Springwise Innovation<\/a>:\u00a0AI is helping social media teams find the data they require much more quickly and efficiently. \u201cIn some instances finding the most socially influential people and then connecting with with companies to find most relevant influencers for audiences. This saves the company time and increase marketing efforts.\u201d<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/VCT6HAIzEd4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>AI experts tend to break the discipline down into separate chronological streams. In his presentation\u00a0<a tabindex=\"-1\" href=\"https:\/\/www.crunchbase.com\/person\/dieter-reichert\" target=\"_blank\">Dieter Reichert CEO of censhare<\/a>, a company which has pioneered a smart content management system, ran through three different iterations.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/cUf-sO1L_AE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cThe media is fighting with uneven weapons.\u201d Chris Boos from the companty Arago, says. \u201cIn this reality if you want to survive you will need a strong brand, you need innovation and you need to be big on service.\u201d Companies need to isolate what the key benefits of AI are to the media business. Broadly speaking most machine learning systems impact on companies in a number of ways. It can makes them more efficient, it can potentially help them to reduce costs and ultimately it invariably delivers tasks in a more reliable and accurate way than humans do.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/EzIpK32Djis\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><a tabindex=\"-1\" href=\"https:\/\/uk.linkedin.com\/in\/jennygriffiths\">Jenny\u00a0<\/a><a tabindex=\"-1\" href=\"https:\/\/uk.linkedin.com\/in\/jennygriffiths\">Griffiths<\/a><a tabindex=\"-1\" href=\"https:\/\/uk.linkedin.com\/in\/jennygriffiths\" target=\"_blank\">\u00a0of Snap Tech<\/a>, a company which uses machine learning to enable a visual search system that delivers significant monetisation opportunities for online publishers. Snap Tech\u2019s core API focuses on finding similar fashion from an input image; be it a product shot, a model shot, user generated content or celebrity editorial photography.<\/p>\n<p>\u201cAI will be a publisher\u2019s best friend, not something to be feared. If designed properly it is not something to replace jobs or industries, but the ultimate tool to increase productivity and profitability.\u201d To explain she described the tedious process that magazine editors have to undertake to deliver \u2018get the look; type features which showcase, for example, similar items of clothing to that been worn by a celebrity.<br \/>\n<iframe src=\"https:\/\/www.youtube.com\/embed\/pAqWQ5g1PT8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"text-decoration: underline;\">Envie de lire plus ?<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/lattention-presage-la-vente\/\" target=\"_blank\">L&rsquo;attention pr\u00e9sage la vente<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-editeurs-de-magazines-detiennent-une-mine-dor-de-data\/\" target=\"_blank\">Les \u00e9diteurs de magazines d\u00e9tiennent une mine d&rsquo;or de data<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/la-colonne-de-steven-van-belleghem\/\" target=\"_blank\">La colonne de Steven Van Belleghem<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/column-les-magazines-comme-point-de-repere-en-ces-temps-de-post-truth\/\" target=\"_blank\">Les magazines comme point de rep\u00e8re en ces temps de post-truth<\/a><\/li>\n<li><a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-blockchain\/\" target=\"_blank\">Euh&#8230;blockchain ?<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par les temps qui courent, nous sommes submerg\u00e9s de nouveaux mots de jargon, souvent li\u00e9s \u00e0 la technologie. Cependant, que signifient-ils au juste\u00a0? Et que pouvez-vous en faire\u00a0? Magazine Media est heureux de vous servir de guide en donnant la parole \u00e0 des experts en la mati\u00e8re. Ainsi, Steven Van&#8230;<\/p>\n","protected":false},"author":3,"featured_media":15458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-15457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Euh\u2026 intelligence artificielle ? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Intelligence artificielle est un syst\u00e8me capable de traiter beaucoup de donn\u00e9es pour faire des choses de fa\u00e7on plus rapide, plus performante et plus pr\u00e9cise\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/euh-intelligence-artificielle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Euh\u2026 intelligence artificielle ? 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