{"id":15308,"date":"2018-02-07T11:15:29","date_gmt":"2018-02-07T10:15:29","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15308"},"modified":"2018-04-23T13:10:49","modified_gmt":"2018-04-23T11:10:49","slug":"euh-blockchain","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/euh-blockchain\/","title":{"rendered":"Euh\u2026 blockchain\u00a0?"},"content":{"rendered":"<p><em>Par les temps qui courent, nous sommes submerg\u00e9s de nouveaux mots de jargon, souvent li\u00e9s \u00e0 la technologie. Cependant, que signifient-ils au juste\u00a0? Et que pouvez-vous en faire\u00a0? Magazine Media est heureux de vous servir de guide en donnant la parole \u00e0 des experts en la mati\u00e8re. Le premier terme \u00e0 passer la revue\u00a0: blockchain, pr\u00e9sent\u00e9 par <a href=\"http:\/\/gerriesmits.com\/\" target=\"_blank\">Gerrie Smits, auteur de l\u2019ouvrage \u2018Blockchain is WTF\u2019<\/a>. Nous lui avons demand\u00e9 ce que c\u2019est, \u00e0 quels types d\u2019applications nous pouvons nous attendre et quelles peuvent \u00eatre les implications pour les m\u00e9dias.<\/em><\/p>\n<p style=\"text-align: center;\">Dans cette s\u00e9rie :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-intelligence-artificielle\/\" target=\"_blank\">Intelligence Artificielle<\/a>,\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/euhfirst-second-et-third-party-data\/\" target=\"_blank\">First, second &amp; third party data<\/a>, <a href=\"http:\/\/www.magazinemedia.be\/fr\/euh-brand-purpose\/\" target=\"_blank\">Brand purpose<\/a><\/p>\n<h4><strong>Pouvez-vous bri\u00e8vement nous d\u00e9finir blockchain\u00a0?<\/strong><\/h4>\n<p>La blockchain est une sorte de technologie de bases de donn\u00e9es, tournant sur un r\u00e9seau d\u2019ordinateurs d\u00e9centralis\u00e9. Les ordinateurs utilisent des logiciels qui permettent de cr\u00e9er, stocker et v\u00e9rifier des transactions. Comme chaque ordinateur poss\u00e8de une version mise \u00e0 jour de la base de donn\u00e9es, il existe une version commune de la \u2018vraie\u2019 histoire de transaction.<\/p>\n<p>Cette irr\u00e9futabilit\u00e9 est due, entre autres, au fait qu\u2019il y a beaucoup d\u2019ordinateurs sur ce r\u00e9seau (ce qui les rend moins faciles \u00e0 pirater) et qu\u2019une cryptographie puissante est utilis\u00e9e pour contrer la \u2018fraude\u2019.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/wdOTQIo1BT4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Ce qui rend toutefois aussi sp\u00e9cial certaines blockchains (publiques), c\u2019est qu\u2019un syst\u00e8me de r\u00e9compense est int\u00e9gr\u00e9 dans le logiciel. Pour s\u00e9curiser un tel r\u00e9seau, les ordinateurs qui font preuve de \u2018bonne conduite\u2019 \u2013 en d\u2019autres mots\u00a0: qui n\u2019essaient pas de tricher \u2013 sont r\u00e9compens\u00e9s, souvent avec le syst\u00e8me de valeur de la blockchain, par exemple Ether ou Bitcoin.<\/p>\n<h4><strong>Pourquoi cela reste-t-il une tendance en 2018\u00a0?<\/strong><\/h4>\n<p>Parce que c\u2019est PQMF, Probablement Quand M\u00eame Fondamental. \u00a0\u00c0 un premier niveau, la blockchain peut \u00eatre mise \u00e0 profit pour optimiser les processus d\u2019affaires. Cha\u00eene logistique, pouvoirs publics, assurances, auditing, notaires, \u2026\u00a0: nombreuses sont les parties chez qui des opportunit\u00e9s se pr\u00e9sentent pour simplifier certaines \u00e9tapes d\u2019un processus. Cela cr\u00e9e beaucoup d\u2019int\u00e9r\u00eat de la part du monde des affaires.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/pOObIWaAfNI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u00c0 un niveau un rien plus fondamental, on distingue aussi des mouvements et des applications qui vont encore un pas plus loin et qui tentent d\u2019observer les flux de valeur existants d\u2019un point de vue d\u00e9centralis\u00e9. Ce qui signifie que la plus-value d\u2019organes centraux pourrait se voir mise sous pression. Sous sa forme la plus prononc\u00e9e, la blockchain a le potentiel pour avoir un s\u00e9rieux impact sur le business, l\u2019\u00e9conomie et des concepts de base comme l\u2019argent, l\u2019identit\u00e9, la communaut\u00e9, \u2026<\/p>\n<h4><strong>Quelles applications impliquant le m\u00e9dia magazine distinguez-vous\u00a0?<\/strong><\/h4>\n<p>Qui dit blockchain, dit, de facto, de nouveaux types d\u2019\u00e9change de valeur. Les m\u00e9dias forment donc un ph\u00e9nom\u00e8ne passionnant, parce que de toute mani\u00e8re les mod\u00e8les de revenus s\u2019y trouvent sous pression. D\u2019un c\u00f4t\u00e9, il y a le monde des annonces (digitales) et de la fraude publicitaire\u00a0: les robots-cliqueurs, fermes \u00e0 clics, \u2026 g\u00e9n\u00e8rent tous de faux clics. Cela co\u00fbte de l\u2019argent, mais personne ne regarde jamais ces publicit\u00e9s. On voit donc na\u00eetre des projets qui tendent \u00e0 faire en sorte que le processus d\u2019achat publicitaire se d\u00e9roule de fa\u00e7on plus transparente et efficace.\u00a0 Nous revoil\u00e0 en pleine optimisation du flux de valeur.<\/p>\n<p style=\"text-align: center;\"><strong>D\u00e9couvrez aussi :\u00a0<a href=\"http:\/\/www.magazinemedia.be\/fr\/quand-les-annonces-deviennent-superflues\/\" target=\"_blank\">Quand les annonces deviennent superflues\u2026<\/a><\/strong><\/p>\n<p>Simultan\u00e9ment, il existe aussi des initiatives qui se situent davantage du c\u00f4t\u00e9 P2P. Brave est un navigateur bas\u00e9e sur la blockchain qui vous permet, en tant qu\u2019utilisateur, de proc\u00e9der automatiquement \u00e0 des micro-paiements en fonction du temps pass\u00e9 sur certains sites. Le seuil en est toujours \u00e9lev\u00e9 et je suppose que quasi personne ne l\u2019utilise, mais c\u2019est la direction dans laquelle les choses commencent \u00e0 \u00e9voluer\u00a0: comment veiller \u00e0 ce que quelqu\u2019un qui cr\u00e9e de la plus-value en soit aussi r\u00e9compens\u00e9. Prenez Steem, une plateforme de blogging \u00e0 la Medium, mais o\u00f9 l\u2019on peut gagner des dollars Steem avec son contenu, sans qu\u2019une partie centrale comme YouTube n\u2019absorbe 45 % de cette r\u00e9mun\u00e9ration.<\/p>\n<p>La blockchain permet d\u2019explorer de nouveaux mod\u00e8les d\u2019affaires, qui s\u2019\u00e9cartent quelque peu des acteurs centraux puissants. Un exemple captivant en la mati\u00e8re nous est livr\u00e9 par les gens de Civil. Leur slogan est \u2018What if the news were run by the people\u2019, et ils tentent de percer \u00e0 jour la fa\u00e7on dont la blockchain peut \u00eatre exploit\u00e9e pour aligner des int\u00e9r\u00eats, fixer des rendez-vous, \u2026 et ainsi en arriver \u00e0 un mode de journalisme plus ind\u00e9pendant.<\/p>\n<p><em>Sur le m\u00eame sujet :\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/quand-les-annonces-deviennent-superflues\/\" target=\"_blank\">Quand les annonces deviennent superflues\u2026<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/lattention-presage-la-vente\/\" target=\"_blank\">L\u2019attention pr\u00e9sage la vente<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/la-crise-du-programmatique-des-opportunites-pour-les-editeurs-et-annonceurs\/\" target=\"_blank\">La crise du programmatique : des opportunit\u00e9s pour les \u00e9diteurs et annonceurs<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-editeurs-belges-garantissent-une-qualite-maximale-aux-annonceurs-et-aux-consommateurs\/\" target=\"_blank\">Les \u00e9diteurs belges garantissent une qualit\u00e9 maximale aux annonceurs et aux consommateurs<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/quelle-est-lampleur-de-votre-audience-negative\/\" target=\"_blank\">Quelle est l\u2019ampleur de votre audience n\u00e9gative ?<\/a><\/em><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par les temps qui courent, nous sommes submerg\u00e9s de nouveaux mots de jargon, souvent li\u00e9s \u00e0 la technologie. Cependant, que signifient-ils au juste\u00a0? Et que pouvez-vous en faire\u00a0? Magazine Media est heureux de vous servir de guide en donnant la parole \u00e0 des experts en la mati\u00e8re. Le premier terme&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-15308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Euh\u2026 blockchain\u00a0? - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Magazine Media donne la parole \u00e0 des experts. 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