{"id":153,"date":"2014-06-25T12:44:06","date_gmt":"2014-06-25T11:44:06","guid":{"rendered":"http:\/\/www.magazinemedia.be\/le-print-fonctionne-en-03-seconde\/"},"modified":"2022-12-19T10:56:59","modified_gmt":"2022-12-19T09:56:59","slug":"le-print-fonctionne-en-03-seconde","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-print-fonctionne-en-03-seconde\/","title":{"rendered":"Le print fonctionne en 0,3 seconde"},"content":{"rendered":"<p>End\u00e9ans les trois dixi\u00e8mes de secondes, le consommateur d\u00e9termine si une annonce magazine l&rsquo;int\u00e9resse ou non. \u00e0\u0080 la vue d&rsquo;une publicit\u00e9, une r\u00e9action extr\u00eamement rapide se d\u00e9clenche dans le cerveau, li\u00e9e \u00e0 l&rsquo;appr\u00e9ciation de l&rsquo;annonce.<\/p>\n<p>C&rsquo;est ce qui ressort d&rsquo;une \u00e9tude physiologique men\u00e9e par Erasmus Universiteit en collaboration avec Magazines.nl. \u00e0\u0080 l&rsquo;aide d&rsquo;\u00e9lectroenc\u00e9phalogrammes, les chercheurs ont mesur\u00e9 la r\u00e9action c\u00e9r\u00e9brale \u00e0 une s\u00e9rie de publicit\u00e9s. Apr\u00e8s 0,3 seconde d\u00e9j\u00e0\u00a0, on est \u00e0 m\u00eame de distinguer les bonnes des mauvaises annonces. Au total, 150 annonces ont \u00e9t\u00e9 soumises, r\u00e9parties sur 5 cat\u00e9gories de produits : automobile, cosm\u00e9tiques, mode, alimentation et \u00e9lectronique.<\/p>\n<p>Pour plus de r\u00e9sultats de l&rsquo;\u00e9tude, lisez (en n\u00e9erlandais) : <a href=\"http:\/\/www.magazines.nl\/nl\/onderzoek\/print-werkt-in-03-seconden\" target=\"_blank\" rel=\"noopener\">&lsquo;De breinrespons op magazine ads&rsquo;<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"\n<p>La r\u00e9action c\u00e9r\u00e9brale ultra rapide aux annonces magazine.<\/p>\n","protected":false},"author":1,"featured_media":154,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le print fonctionne en 0,3 seconde - 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