{"id":15128,"date":"2018-01-16T14:00:58","date_gmt":"2018-01-16T13:00:58","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=15128"},"modified":"2018-01-26T11:32:03","modified_gmt":"2018-01-26T10:32:03","slug":"bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/","title":{"rendered":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME"},"content":{"rendered":"<p><em>La R\u00e9alit\u00e9 Augment\u00e9e n\u2019est pas nouvelle (<a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-plein-la-vue\/\" target=\"_blank\">il suffit de revisiter les jolis exemples d\u00e9j\u00e0 \u00e9voqu\u00e9s dans ces pages<\/a>), mais elle ne cesse de se d\u00e9velopper, tout en semblant \u00eatre tout le contraire d\u2019un ph\u00e9nom\u00e8ne \u00e9ph\u00e9m\u00e8re en magazine, tant du c\u00f4t\u00e9 r\u00e9dactionnel que commercial. Les \u00e9diteurs en retirent une fa\u00e7on int\u00e9ressante d\u2019augmenter la pertinence de leurs titres imprim\u00e9s (tout comme ils le font au travers des r\u00e9dacteurs en chef invit\u00e9s, d\u2019ailleurs) et d\u2019int\u00e9grer de la vid\u00e9o. TIME s\u2019en sert une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.<\/em><\/p>\n<p>L\u2019appli Life VR peut \u00eatre t\u00e9l\u00e9charg\u00e9e gratuitement sur chaque smartphone, ce qui fait que l\u2019acc\u00e8s aux effets RA devient facile. L\u2019\u00e9dition &lsquo;Optimist&rsquo; est consacr\u00e9e aux raisons qui font que les gens peuvent regarder l\u2019avenir avec optimisme. A lui seul, l\u2019appel \u00e0 des g\u00e9ants des bonnes \u0153uvres comme Bill Gates et Bono a tout pour en faire une \u00e9dition accrocheuse.<\/p>\n<p>D\u00e9couvrez la vid\u00e9o du &lsquo;making of&rsquo; de l\u2019\u00e9dition du 15 janvier de TIME\u00a0:<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701218591001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>En couverture, on retrouve un petit gar\u00e7on \u00e9thiopien de cinq ans, Mohamad Nasir. La RA permet d\u2019acc\u00e9der \u00e0 son r\u00e9cit, racont\u00e9 par Bill Gates. Gates a rencontr\u00e9 Mohamad en 2012, quand ce dernier avait deux ans, et dans le film il explique ce que signifie une am\u00e9lioration des soins de sant\u00e9 en Ethiopie pour les jeunes enfants et leurs parents. 20% des enfants en Ethiopie ne verront jamais leur 5<sup>e<\/sup> anniversaire\u00a0:<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701336420001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>La vid\u00e9o ci-dessous met en image l\u2019infographie RA sur l\u2019importance d\u2019un traitement \u00e9quitable des sexes dans l\u2019\u00e9ducation, avec la voix de Bono.<\/p>\n<p><iframe src=\"\/\/players.brightcove.net\/293884104\/SJa0Thl7_default\/index.html?videoId=5701784482001\" width=\"400\" height=\"250\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Sources : <a href=\"http:\/\/time.com\/5084021\/optimism-ar\/\" target=\"_blank\">Time<\/a>\u00a0en <a href=\"https:\/\/www.mobilemarketer.com\/news\/time-magazines-optimist-issue-highlights-ar-storytelling\/514474\/?MPA_Daily_News_Roundup\" target=\"_blank\">Mobile Marketer<\/a><\/p>\n<p><em>Plus d&rsquo;inspiration :\u00a0<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/publicite-native-les-10-cases-magazine-belges-les-plus-remarquables-en-2017\/\" target=\"_blank\">Publicit\u00e9 native : les 10 cases magazine belges les plus remarquables en 2017<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/ad-in-the-picture-ikea-makes-people-pee-on-this-ad-to-get-a-discount\/\" target=\"_blank\">Ad in the Picture: IKEA makes people pee on this ad to get a discount<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-5-sens-plein-la-vue\/\" target=\"_blank\">Les 5 sens : plein la vue<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/la-rv-hype-ou-affaire-lucrative\/\" target=\"_blank\">La RV : hype ou affaire lucrative ?<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/ad-in-the-picture-eir-irish-telecom\/\" target=\"_blank\">Ad in the Picture: eir, Irish telecom<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La R\u00e9alit\u00e9 Augment\u00e9e n\u2019est pas nouvelle (il suffit de revisiter les jolis exemples d\u00e9j\u00e0 \u00e9voqu\u00e9s dans ces pages), mais elle ne cesse de se d\u00e9velopper, tout en semblant \u00eatre tout le contraire d\u2019un ph\u00e9nom\u00e8ne \u00e9ph\u00e9m\u00e8re en magazine, tant du c\u00f4t\u00e9 r\u00e9dactionnel que commercial. Les \u00e9diteurs en retirent une fa\u00e7on int\u00e9ressante&#8230;<\/p>\n","protected":false},"author":2,"featured_media":15104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[737],"tags":[],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-inspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME<\/title>\n<meta name=\"description\" content=\"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME\" \/>\n<meta property=\"og:description\" content=\"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-16T13:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-26T10:32:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/01\/1850_top1_205_thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"205\" \/>\n\t<meta property=\"og:image:height\" content=\"273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME\",\"datePublished\":\"2018-01-16T13:00:58+00:00\",\"dateModified\":\"2018-01-26T10:32:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\"},\"wordCount\":368,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"articleSection\":[\"Cases &amp; Inspiration\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\",\"name\":\"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2018-01-16T13:00:58+00:00\",\"dateModified\":\"2018-01-26T10:32:03+00:00\",\"description\":\"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME","description":"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/","og_locale":"fr_FR","og_type":"article","og_title":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME","og_description":"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.","og_url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2018-01-16T13:00:58+00:00","article_modified_time":"2018-01-26T10:32:03+00:00","og_image":[{"width":205,"height":273,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2018\/01\/1850_top1_205_thumb.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/"},"author":{"name":"","@id":""},"headline":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME","datePublished":"2018-01-16T13:00:58+00:00","dateModified":"2018-01-26T10:32:03+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/"},"wordCount":368,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"articleSection":["Cases &amp; Inspiration"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/","url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/","name":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2018-01-16T13:00:58+00:00","dateModified":"2018-01-26T10:32:03+00:00","description":"TIME s\u2019en sert de R\u00e9alit\u00e9 Augment\u00e9e une premi\u00e8re fois dans son \u00e9dition \u2018Optimist\u2019 du 15 janvier, avec Bill Gates comme r\u00e9dacteur en chef invit\u00e9.","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/bill-gates-bono-et-la-ra-dans-la-nouvelle-edition-de-time\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Bill Gates, Bono et la RA dans la nouvelle \u00e9dition de TIME"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/15128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=15128"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/15128\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/15104"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=15128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=15128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=15128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}