{"id":12921,"date":"2017-06-14T08:23:33","date_gmt":"2017-06-14T07:23:33","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=12921"},"modified":"2017-06-26T10:30:09","modified_gmt":"2017-06-26T09:30:09","slug":"les-pra-il-y-en-a-de-toutes-sortes","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-pra-il-y-en-a-de-toutes-sortes\/","title":{"rendered":"Les PRA, il y en a de toutes sortes"},"content":{"rendered":"<p>Comment les gens se comportent-ils diversement en tant que client\u00a0? Et qu\u2019est-ce que \u00e7a signifie pour les marques et la vente au\u00a0 d\u00e9tail\u00a0? Nos coll\u00e8gues fran\u00e7ais d\u2019e-marketing ont r\u00e9cemment publi\u00e9 une infographie int\u00e9ressante de Proximis (\u00e0 ne pas confondre avec notre fournisseur de t\u00e9l\u00e9communications belge), dans laquelle sont d\u00e9taill\u00e9s 10 profils d\u2019acheteurs.<\/p>\n<p>L\u2019infographie (ici-dessous) d\u00e9crit chaque type et indique quel est le comportement auquel l\u2019on peut s\u2019attendre\u00a0: la personne en question est-elle loyale ou non\u00a0? Comment r\u00e9agit-elle aux offres\u00a0? Que faut-il pour passer \u00e0 l\u2019achat\u00a0? Et cetera. Une meilleure compr\u00e9hension de ce qui fait bouger chaque type de client\u00a0 permet aux marques et d\u00e9taillants (en ligne comme hors ligne) de mieux les servir et d\u2019assouplir le processus d\u2019achat.<\/p>\n<p>Une \u00e9tude belge r\u00e9alis\u00e9e au d\u00e9but de cette ann\u00e9e constitue un compl\u00e9ment d\u2019information int\u00e9ressant \u00e0 ce qui pr\u00e9c\u00e8de. On y a pass\u00e9 sous la loupe la sensibilit\u00e9 \u00e0 la promotion de cinq types d\u2019acheteurs\u00a0: <a href=\"http:\/\/www.magazinemedia.be\/fr\/quest-ce-qui-fait-bouger-le-consommateur-belge\/\" target=\"_blank\">Qu\u2019est-ce qui fait bouger le consommateur belge ?<\/a>.<\/p>\n<p>Source\u00a0: <a href=\"http:\/\/www.e-marketing.fr\/Thematique\/general-1080\/Infographies\/Decouvrez-profils-types-acheteurs-317651.htm?utm_source=EMKG_01_6_2017&amp;utm_medium=email&amp;utm_campaign=newsletter.97\" target=\"_blank\">e-marketing.fr<\/a><\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/06\/Decouvrez-profils-types-acheteurs-F.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-12919\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/06\/Decouvrez-profils-types-acheteurs-F.jpg\" alt=\"Profils types acheteurs\" width=\"750\" height=\"4487\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/06\/Decouvrez-profils-types-acheteurs-F.jpg 418w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/06\/Decouvrez-profils-types-acheteurs-F-50x300.jpg 50w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/06\/Decouvrez-profils-types-acheteurs-F-171x1024.jpg 171w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment les gens se comportent-ils diversement en tant que client\u00a0? Et qu\u2019est-ce que \u00e7a signifie pour les marques et la vente au\u00a0 d\u00e9tail\u00a0? Nos coll\u00e8gues fran\u00e7ais d\u2019e-marketing ont r\u00e9cemment publi\u00e9 une infographie int\u00e9ressante de Proximis (\u00e0 ne pas confondre avec notre fournisseur de t\u00e9l\u00e9communications belge), dans laquelle sont d\u00e9taill\u00e9s 10&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-12921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les PRA, il y en a de toutes sortes - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"L\u2019infographie d\u00e9crit chaque type PRA et indique quel est le comportement auquel l\u2019on peut s\u2019attendre : la personne en question est-elle loyale ou non ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/les-pra-il-y-en-a-de-toutes-sortes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les PRA, il y en a de toutes sortes - 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