{"id":12763,"date":"2017-05-29T09:37:08","date_gmt":"2017-05-29T08:37:08","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=12763"},"modified":"2017-05-29T09:37:08","modified_gmt":"2017-05-29T08:37:08","slug":"la-consommation-media-mondiale-se-transforme-lentement","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/la-consommation-media-mondiale-se-transforme-lentement\/","title":{"rendered":"La consommation m\u00e9dia mondiale se transforme lentement"},"content":{"rendered":"<p><em>Chaque nouvelle g\u00e9n\u00e9ration a ses propres sp\u00e9cificit\u00e9s et singularit\u00e9s. En marketing, c\u2019est souvent elles qui sont mises en exergue. Comme l\u2019a toutefois r\u00e9cemment d\u00e9j\u00e0 indiqu\u00e9 un des grands patrons de Zenith, Tom Goodwin\u00a0: il y a aussi beaucoup de choses qui ne changent pas. En tout cas pas de fa\u00e7on aussi dramatique qu\u2019il n\u2019y para\u00eet parfois. Prenez la consommation m\u00e9dia\u00a0: aujourd\u2019hui toujours, les gens de tous \u00e2ges consomment principalement la vid\u00e9o via leur t\u00e9l\u00e9viseur. Cela vaut aussi pour le groupe cible marketing le plus jeune, comme le d\u00e9montrent des \u00e9tudes de Deloitte et GlobalWebIndex (aux Etats-Unis et dans le monde).<\/em><\/p>\n<p>La G\u00e9n\u00e9ration Z (14 \u00e0 19 ans) est d\u00e9sormais aussi appel\u00e9e G\u00e9n\u00e9ration Netflix (aux Etats-Unis, 70 % regarde chaque mois, dans le monde 25 %). De tous les groupes d\u2019\u00e2ge, ce sont ses membres qui consomment le plus de vid\u00e9o en ligne (1 heure et 11 minutes par jour), r\u00e9v\u00e8le l\u2019\u00e9tude de Deloitte. Et pourtant, eux aussi regardent encore toujours plus via le t\u00e9l\u00e9viseur ordinaire (plus de 1,5 heure).<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Graph-media-consumption.png\"><img decoding=\"async\" class=\"alignnone  wp-image-12760\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Graph-media-consumption.png\" alt=\"Graph media consumption\" width=\"605\" height=\"245\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Graph-media-consumption.png 800w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Graph-media-consumption-300x122.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/p>\n<p>Il est frappant de constater que, par jour, Gen Z consacre aussi un peu plus de temps \u00e0 la presse imprim\u00e9e <em>et<\/em> \u00e0 la presse en ligne, compar\u00e9 \u00e0 la moyenne globale. Quant \u00e0 la radio, hors ligne ils l\u2019\u00e9coutent un peu moins que la moyenne et en ligne environ autant.<\/p>\n<p>Au sein de l\u2019on-line, les m\u00e9dias sociaux sont toujours tr\u00e8s importants (et ils le resteront \u00e0 l\u2019avenir aussi). C\u2019est ce que r\u00e9v\u00e8le de son c\u00f4t\u00e9 l\u2019\u00e9tude de GlobalWebIndex.<\/p>\n<blockquote><p>Celle-ci rapporte qu\u2019aujourd\u2019hui dans le monde, de toutes les 3 minutes pass\u00e9es en ligne, l\u2019une d\u2019elles est consacr\u00e9e au r\u00e9seautage et au messaging.<\/p><\/blockquote>\n<p>Pour la population digitale toute enti\u00e8re, cela repr\u00e9sente en moyenne par jour environ 2 heures\u00a0; pour les 16 \u00e0 24 ans 2 heures 40. En outre, 94 % de la population poss\u00e8de au moins un compte de m\u00e9dia social. L\u2019utilisateur Internet moyen en a m\u00eame 8 (contre 3 en 2012).<\/p>\n<p>Au sein du plus jeune groupe (les 16 \u00e0 24 ans), l\u2019organisation des loisirs est le motif principal d\u2019utilisation des m\u00e9dias sociaux. Pour ce groupe d\u2019\u00e2ge, les r\u00e9seaux sociaux sont devenus l\u2019activit\u00e9 m\u00e9dia de base.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/d1.png\"><img decoding=\"async\" class=\"alignnone  wp-image-12761\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/d1.png\" alt=\"d1\" width=\"605\" height=\"510\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/d1.png 800w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/d1-300x253.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><\/a><\/p>\n<p>Source\u00a0: <a href=\"https:\/\/www.themediabriefing.com\/article\/how-generation-z-millennials-and-the-rest-of-us-consume-media-7-key-trends?utm_content=bufferce6f7&amp;utm_medium=social&amp;utm_source=twitter.com&amp;utm_campaign=buffer\" target=\"_blank\">The Media Briefing<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque nouvelle g\u00e9n\u00e9ration a ses propres sp\u00e9cificit\u00e9s et singularit\u00e9s. En marketing, c\u2019est souvent elles qui sont mises en exergue. Comme l\u2019a toutefois r\u00e9cemment d\u00e9j\u00e0 indiqu\u00e9 un des grands patrons de Zenith, Tom Goodwin\u00a0: il y a aussi beaucoup de choses qui ne changent pas. En tout cas pas de fa\u00e7on&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[],"class_list":["post-12763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La consommation m\u00e9dia mondiale se transforme lentement<\/title>\n<meta name=\"description\" content=\"Consommation m\u00e9dia: G\u00e9n\u00e9ration Z (14 \u00e0 19 ans) est d\u00e9sormais aussi appel\u00e9e G\u00e9n\u00e9ration Netflix (aux Etats-Unis, 70 % regarde chaque mois, dans le monde 25 %)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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