{"id":12601,"date":"2017-05-10T08:12:51","date_gmt":"2017-05-10T07:12:51","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=12601"},"modified":"2017-05-29T09:40:01","modified_gmt":"2017-05-29T08:40:01","slug":"le-print-et-les-magazines-numeriques-meilleures-platesformes-de-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/le-print-et-les-magazines-numeriques-meilleures-platesformes-de-marketing-de-contenu\/","title":{"rendered":"Le print et les magazines num\u00e9riques meilleures plates-formes de marketing de contenu"},"content":{"rendered":"<p>Il s\u2019av\u00e8re que tant aux Etats-Unis qu\u2019au Canada \u2013 soit dans les pays qui dans ce domaine ont pris les devants \u2013 on privil\u00e9gie le print et les magazines num\u00e9riques par rapport \u00e0 d\u2019autres plates-formes de marketing de contenu. C\u2019est ce qui ressort de \u2018The 2017 State of the Creator Economy Study\u2019, r\u00e9alis\u00e9e \u00e0 la demande d\u2019IZEA, une agence de services en marketing de contenu et d\u2019influence. Il s\u2019agit d\u2019une \u00e9tude permanente sondant la perception et l\u2019utilisation du marketing de contenu et d\u2019influence par les consommateurs et les professionnels.<\/p>\n<p>Le mode de marketing de contenu le plus efficace aux Etats-Unis est la r\u00e9daction de critiques ou d\u2019articles sur des sites consommateurs, suivie du parrainage d\u2019articles dans les magazines en ligne, les journaux et les magazines imprim\u00e9s. Au Canada, les magazines et les journaux (papier et num\u00e9riques) figurent en t\u00eate de liste.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/eMarketer_Effectiveness_of_Content_Marketing_on_Select_Platforms_According_to_Internet_Users_in_Cana..._223568.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-12597\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/eMarketer_Effectiveness_of_Content_Marketing_on_Select_Platforms_According_to_Internet_Users_in_Cana..._223568.jpg\" alt=\"Effectiveness of content marketing platforms\" width=\"448\" height=\"490\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/eMarketer_Effectiveness_of_Content_Marketing_on_Select_Platforms_According_to_Internet_Users_in_Cana..._223568.jpg 922w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/eMarketer_Effectiveness_of_Content_Marketing_on_Select_Platforms_According_to_Internet_Users_in_Cana..._223568-274x300.jpg 274w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/a><\/p>\n<p>La confiance dans le m\u00e9dia magazine en fait une plate-forme respect\u00e9e pour toucher les consommateurs. Sur base de contenus magazine, les gens sont aussi plus enclins \u00e0 passer \u00e0 l\u2019action et \u00e0 s\u2019int\u00e9resser de plus pr\u00e8s aux marques (compar\u00e9 \u00e0 la vid\u00e9o, aux sites de marques, aux infographies et aux m\u00e9dias sociaux), dixit l\u2019\u00e9tude.<\/p>\n<p>En g\u00e9n\u00e9ral, l\u2019appr\u00e9ciation pour les modes publicitaires plus traditionnels est inf\u00e9rieure \u00e0 celle pour le marketing de contenu et d\u2019influence. L\u2019efficacit\u00e9 de ces m\u00e9thodes de marketing plus r\u00e9centes d\u00e9pend grandement de la cr\u00e9dibilit\u00e9 et de l\u2019expertise de l\u2019exp\u00e9diteur et, par exemple, du fait que l\u2019on sait ou non si un influenceur a lui-m\u00eame fait l\u2019exp\u00e9rience du produit. La popularit\u00e9 (le nombre de followers) est jug\u00e9e d\u2019int\u00e9r\u00eat secondaire par les consommateurs. Ici aussi, en les temps qui courent la confiance s\u2019av\u00e8re \u00eatre le bien le plus pr\u00e9cieux.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Content-marketing-credibility-expertise-respect.png\"><img decoding=\"async\" class=\"alignnone wp-image-12598\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Content-marketing-credibility-expertise-respect.png\" alt=\"Content marketing: credibility expertise respect\" width=\"645\" height=\"341\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Content-marketing-credibility-expertise-respect.png 958w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2017\/05\/Content-marketing-credibility-expertise-respect-300x158.png 300w\" sizes=\"(max-width: 645px) 100vw, 645px\" \/><\/a><\/p>\n<p>Source : <a href=\"https:\/\/magazinescanada.ca\/news\/brand-sponsored-articles-in-magazines-most-effective-content-marketing-platform\/\" target=\"_blank\">MagsCanada<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il s\u2019av\u00e8re que tant aux Etats-Unis qu\u2019au Canada \u2013 soit dans les pays qui dans ce domaine ont pris les devants \u2013 on privil\u00e9gie le print et les magazines num\u00e9riques par rapport \u00e0 d\u2019autres plates-formes de marketing de contenu. C\u2019est ce qui ressort de \u2018The 2017 State of the Creator&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[868],"class_list":["post-12601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-magazine-media-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les magazines meilleures platesformes de marketing de contenu<\/title>\n<meta name=\"description\" content=\"Le mode de marketing de contenu le plus efficace est la r\u00e9daction de critiques ou d\u2019articles sur des sites Web, articles dans les magazines, les journaux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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