{"id":10754,"date":"2016-12-12T15:28:28","date_gmt":"2016-12-12T14:28:28","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=10754"},"modified":"2016-12-22T16:03:40","modified_gmt":"2016-12-22T15:03:40","slug":"reseaux-sociaux-a-chaque-theme-sa-plate-forme","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/reseaux-sociaux-a-chaque-theme-sa-plate-forme\/","title":{"rendered":"R\u00e9seaux sociaux\u00a0: \u00e0 chaque th\u00e8me sa plate-forme"},"content":{"rendered":"<p>Les magazines <strong>Maison &amp; D\u00e9co<\/strong> ont du succ\u00e8s sur Instagram et Pinterest. Les magazines <strong>automotive<\/strong> sont tr\u00e8s actifs sur YouTube. Pour les magazines d\u2019<strong>information<\/strong>, Twitter s\u2019av\u00e8re \u00eatre la plate-forme principale. Voil\u00e0 quelques-uns des r\u00e9sultats tir\u00e9s du Social Media Monitor, r\u00e9cemment lanc\u00e9 par nos coll\u00e8gues de la <a href=\"http:\/\/www.mma.nl\" target=\"_blank\">Magazine Media Associatie<\/a> (MMA) aux Pays-Bas.<\/p>\n<p>Toutes marques magazines confondues, il s\u2019av\u00e8re qu\u2019avec une part de 54,7 % Facebook est la plus grande plate-forme des Pays-Bas (ce qui n\u2019\u00e9tonnera personne). Suivent, \u00e0 une distance respectable, Twitter, avec une part de 20,4 %, et Instagram, avec 15,9 %. Cependant, les diff\u00e9rences par type de magazine sont donc importantes. <a href=\"http:\/\/www.magazinemedia.be\/fr\/que-partage-t-on-le-plus-sur-quelle-plate-forme\/\" target=\"_blank\">Chaque plate-forme de r\u00e9seau social a ses forces sp\u00e9cifiques, assorties de fonctions<\/a>.<\/p>\n<p>Les donn\u00e9es sont bas\u00e9es sur les \u2018likes\u2019\/\u2019followers\u2019 de quelque 100 marques magazines. \u00a0Le MMA Social Media Monitor permet d\u2019appr\u00e9hender les performances des marques magazines sur les m\u00e9dias sociaux. Les 6 r\u00e9seaux sociaux les plus importants \u2013 <strong>Facebook, Twitter, Instagram, Google+, Pinterest, YouTube<\/strong> \u2013 sont repris dans le moniteur.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1.png\"><img decoding=\"async\" class=\"alignnone wp-image-10751\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1-1024x621.png\" alt=\"Top 10 magazinemerken per sociaal netwerk\" width=\"995\" height=\"604\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1-1024x621.png 1024w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1-300x182.png 300w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1.png 1651w\" sizes=\"(max-width: 995px) 100vw, 995px\" \/><\/a><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/12\/Top-10-magazinemerken-per-sociaal-netwerk1.png\"><br \/>\n<\/a>Avec le Social Media Monitor, la MMA embo\u00eete le pas aux associations de m\u00e9dia magazine am\u00e9ricaine (MPA) et espagnole (ARI), qui elles aussi publient un Social Media Report. Dans la foul\u00e9e, les f\u00e9d\u00e9rations magazines en question prennent les devants sur toutes les mesures d\u2019audience m\u00e9dia, \u00a0qui, pour le moment, se focalisent sur la mesure du print + \u00e9ditions digitales + sites Web. Comme les r\u00e9seaux sociaux jouent un r\u00f4le toujours plus important tant dans la strat\u00e9gie de contenu de marques magazines que dans la vie des lecteurs, il est logique que, d\u00e9sormais, l\u2019on dresse aussi la carte de la pr\u00e9sence des magazines sur les m\u00e9dias sociaux.<\/p>\n<p>Le moniteur permet d\u2019appr\u00e9hender le nombre total de \u2018likes\u2019\/\u2019followers\u2019 des marques magazines par canal, ainsi que la part de chaque r\u00e9seau social au sein de la branche de m\u00e9dia magazine. En outre, on \u00e9tablit un top 25 des marques magazines jouissant du plus grand nombre de \u2018likes\u2019\/\u2019followers\u2019 et un top 10 par canal. Le moniteur permet par ailleurs \u00e9galement de d\u00e9terminer quelles sont les cat\u00e9gories magazines les plus importantes sur quels canaux. Le MMA Social Media Monitor para\u00eetra chaque trimestre. Les d\u00e9veloppements et glissements seront ainsi rendus visibles pour l\u2019ensemble du march\u00e9.<\/p>\n<p>Plus d&rsquo;info sur le MMA Social Media Monitor:<br \/>\n<iframe style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/2vsCKrKs8IvpCj\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"MMA Social Media Monitor Report Q3-2016\" href=\"\/\/www.slideshare.net\/magazinemediaBE\/mma-social-media-monitor-report-q32016\" target=\"_blank\">MMA Social Media Monitor Report Q3-2016<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/magazinemediaBE\" target=\"_blank\">magazinemediaBE<\/a><\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les magazines Maison &amp; D\u00e9co ont du succ\u00e8s sur Instagram et Pinterest. Les magazines automotive sont tr\u00e8s actifs sur YouTube. Pour les magazines d\u2019information, Twitter s\u2019av\u00e8re \u00eatre la plate-forme principale. Voil\u00e0 quelques-uns des r\u00e9sultats tir\u00e9s du Social Media Monitor, r\u00e9cemment lanc\u00e9 par nos coll\u00e8gues de la Magazine Media Associatie (MMA)&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[1548],"class_list":["post-10754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-facebook-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9seaux sociaux\u00a0: \u00e0 chaque th\u00e8me sa plate-forme<\/title>\n<meta name=\"description\" content=\"MMA Social Media Monitor permet d\u2019appr\u00e9hender les performances des magazines sur les m\u00e9dias sociaux : FB, Twitter, Instagram, Google+, Pinterest, YouTube\" \/>\n<meta name=\"robots\" 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