{"id":10457,"date":"2016-11-09T14:55:32","date_gmt":"2016-11-09T13:55:32","guid":{"rendered":"http:\/\/www.magazinemedia.be\/?p=10457"},"modified":"2016-11-15T11:49:25","modified_gmt":"2016-11-15T10:49:25","slug":"contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points","status":"publish","type":"post","link":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/","title":{"rendered":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points"},"content":{"rendered":"<p>Le contenu de marque (ou \u2018branded content\u2019) est deux fois plus efficace que la publicit\u00e9 display. En collaboration avec IPG Media Lab, l\u2019\u00e9diteur de Forbes a \u00e9tudi\u00e9 aupr\u00e8s de 4.000 lecteurs dans quelle mesure le contenu de marque fonctionne toujours en 2016. Conclusion\u00a0: mieux que le display et mieux que jamais ! Les annonceurs ne doivent pas avoir honte de mentionner leur marque plus souvent, car aux yeux des lecteurs \u00e7a ne fait que les rendre plus honn\u00eates et plus fiables.<\/p>\n<p>Les autres conclusions tir\u00e9es de l\u2019\u00e9tude\u00a0:<\/p>\n<ol>\n<li>le contenu de marque a un solide impact sur la <strong>notori\u00e9t\u00e9 de marque<\/strong>.<br \/>\nCelui-ci est m\u00eame 2x plus important que celui de la publicit\u00e9 display\u00a0;<\/li>\n<li>l\u2019impact est \u00e9galement significatif sur la <strong>pr\u00e9f\u00e9rence<\/strong> de marque (+7 %) et sur la <strong>consid\u00e9ration\/l\u2019intention<\/strong> d\u2019achat (+9 %)\u00a0;<\/li>\n<li>le contenu de marque se fait plus remarquer sur le\u00a0 site de la marque que sur un site m\u00e9dia.<br \/>\nSans doute est-ce d\u00fb \u00e0 un branding plus pouss\u00e9 dans l\u2019article\u00a0;<\/li>\n<li>sur le site de Forbes, l\u2019<strong>intention d\u2019achat<\/strong> est 3x (!) sup\u00e9rieure parmi les consommateurs \u2018engag\u00e9s\u2019 (+300 sec. d\u2019attention)\u00a0: 22 % par rapport \u00e0 7 % sur le site de marque\u00a0;<\/li>\n<li>le contenu de marque sur <strong>desktop<\/strong> attire plus d\u2019attention que celui sur smartphone\u00a0;<\/li>\n<li>les <strong>articles plus longs<\/strong> fonctionnent aussi bien que les courts, quel que soit le format d\u2019\u00e9cran\u00a0;<\/li>\n<li>plus de <strong>branding<\/strong> dans l\u2019article permet d\u2019augmenter l\u2019efficacit\u00e9 et est en outre positif pour la perception\u00a0;<\/li>\n<li>ajouter du <strong>display<\/strong> \u00e0 du contenu de marque permet d\u2019augmenter la reconnaissance, tandis que la fiabilit\u00e9 et l\u2019attrait restent aussi \u00e9lev\u00e9s.<\/li>\n<\/ol>\n<p>Depuis 2013, l\u2019impact du contenu de marque a augment\u00e9 pour tous les indicateurs. C\u2019est frappant, car avec le temps, au fur et \u00e0 mesure que les gens s\u2019y habituent, beaucoup de formats publicitaires perdent justement en efficacit\u00e9. Il semblerait donc que le contenu de marque se transforme \u00e0 vive allure en un \u00e9l\u00e9ment int\u00e9ressant et fixe du mix de moyens.<\/p>\n<p><a href=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-10454\" src=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic.jpg\" alt=\"Infographic branded content\" width=\"987\" height=\"1278\" srcset=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic.jpg 1932w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic-232x300.jpg 232w, https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic-791x1024.jpg 791w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><\/a><\/p>\n<p>D\u00e9couvrez la pr\u00e9sentation compl\u00e8te <a href=\"http:\/\/www.ipglab.com\/wp-content\/uploads\/2016\/09\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Deck.pdf\" target=\"_blank\">ici<\/a><\/p>\n<p>Envie d\u2019en savoir plus\u00a0? <a href=\"http:\/\/www.ipglab.com\/2016\/09\/23\/ipg-media-lab-forbes-evaluate-the-current-state-of-branded-content\/\" target=\"_blank\">Cliquez ici<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>Le branded content vous int\u00e9resse ?<\/em><br \/>\n<em>Nous vous conseillons de lire l&rsquo;<a href=\"http:\/\/www.magazinemedia.be\/fr\/en-29-ans-je-ne-me-suis-encore-jamais-ennuyee-un-seul-jour\/\" target=\"_blank\">interview avec\u00a0Nathalie Willems<\/a>\u00a0de\u00a0Content Advertising, Sanoma<\/em><\/p>\n<p><em>D&rsquo;autres articles li\u00e9s :<\/em><\/p>\n<ul>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-editeurs-se-rejouissent-des-recommandations-uba-autour-de-la-publicite-native\/\" target=\"_blank\">Les \u00e9diteurs se r\u00e9jouissent des recommandations UBA autour de la publicit\u00e9 native<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/native-advertising-trends-2016\/\" target=\"_blank\">Native advertising trends 2016<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/des-supercheries-comme-la-publicite-native-nuisent-a-notre-metier\/\" target=\"_blank\">La colonne de Harry Demey: \u00ab Des supercheries comme la publicit\u00e9 native &#8230;<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/academy\/topic\/native\/\" target=\"_blank\">Magazine Media Update: Native advertising<\/a><\/em><\/li>\n<li><em><a href=\"http:\/\/www.magazinemedia.be\/fr\/les-marques-doivent-ameliorer-leur-experience-contenu\/\" target=\"_blank\">Les marques doivent am\u00e9liorer leur exp\u00e9rience contenu<\/a><\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le contenu de marque (ou \u2018branded content\u2019) est deux fois plus efficace que la publicit\u00e9 display. En collaboration avec IPG Media Lab, l\u2019\u00e9diteur de Forbes a \u00e9tudi\u00e9 aupr\u00e8s de 4.000 lecteurs dans quelle mesure le contenu de marque fonctionne toujours en 2016. Conclusion\u00a0: mieux que le display et mieux que&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[739],"tags":[832],"class_list":["post-10457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","tag-native-advertising-fr-3"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media<\/title>\n<meta name=\"description\" content=\"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media\" \/>\n<meta property=\"og:description\" content=\"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Magazine Media\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-09T13:55:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-15T10:49:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1932\" \/>\n\t<meta property=\"og:image:height\" content=\"2500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points\",\"datePublished\":\"2016-11-09T13:55:32+00:00\",\"dateModified\":\"2016-11-15T10:49:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\"},\"wordCount\":425,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"keywords\":[\"native advertising\"],\"articleSection\":[\"Research\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\",\"name\":\"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\"},\"datePublished\":\"2016-11-09T13:55:32+00:00\",\"dateModified\":\"2016-11-15T10:49:25+00:00\",\"description\":\"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs\",\"breadcrumb\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#breadcrumb\"},\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wemedia.be\/magazinemedia\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#website\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"name\":\"WE MEDIA Magazine Media\",\"description\":\"Meet, act, inspire\",\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\"},\"alternateName\":\"WM Magazine Media\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-BE\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#organization\",\"name\":\"WE MEDIA Magazine Media\",\"alternateName\":\"WM Magazine Media\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-BE\",\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"contentUrl\":\"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg\",\"caption\":\"WE MEDIA Magazine Media\"},\"image\":{\"@id\":\"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/wemediabe\/\",\"https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media","description":"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/","og_locale":"fr_FR","og_type":"article","og_title":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media","og_description":"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs","og_url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/","og_site_name":"WE MEDIA Magazine Media","article_publisher":"https:\/\/www.facebook.com\/wemediabe\/","article_published_time":"2016-11-09T13:55:32+00:00","article_modified_time":"2016-11-15T10:49:25+00:00","og_image":[{"width":1932,"height":2500,"url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2016\/11\/IPG-Lab-Forbes-Storytelling-The-Current-State-of-Branded-Content-Infographic.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"","Dur\u00e9e de lecture est.":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#article","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/"},"author":{"name":"","@id":""},"headline":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points","datePublished":"2016-11-09T13:55:32+00:00","dateModified":"2016-11-15T10:49:25+00:00","mainEntityOfPage":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/"},"wordCount":425,"commentCount":0,"publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"keywords":["native advertising"],"articleSection":["Research"],"inLanguage":"fr-BE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/","url":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/","name":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points - WE MEDIA Magazine Media","isPartOf":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#website"},"datePublished":"2016-11-09T13:55:32+00:00","dateModified":"2016-11-15T10:49:25+00:00","description":"Le contenu de marque est rapidement en train de se transformer en un \u00e9l\u00e9ment fixe du mix de moyens. L\u2019impact a augment\u00e9 pour tous les indicateurs","breadcrumb":{"@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#breadcrumb"},"inLanguage":"fr-BE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wemedia.be\/magazinemedia\/fr\/nieuws\/contenu-de-marque-transparence-et-honnetete-marquent-le-plus-de-points\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wemedia.be\/magazinemedia\/fr\/"},{"@type":"ListItem","position":2,"name":"Contenu de marque\u00a0: transparence et honn\u00eatet\u00e9 marquent le plus de points"}]},{"@type":"WebSite","@id":"https:\/\/wemedia.be\/magazinemedia\/#website","url":"https:\/\/wemedia.be\/magazinemedia\/","name":"WE MEDIA Magazine Media","description":"Meet, act, inspire","publisher":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#organization"},"alternateName":"WM Magazine Media","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wemedia.be\/magazinemedia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-BE"},{"@type":"Organization","@id":"https:\/\/wemedia.be\/magazinemedia\/#organization","name":"WE MEDIA Magazine Media","alternateName":"WM Magazine Media","url":"https:\/\/wemedia.be\/magazinemedia\/","logo":{"@type":"ImageObject","inLanguage":"fr-BE","@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/","url":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","contentUrl":"https:\/\/wemedia.be\/magazinemedia\/wp-content\/uploads\/sites\/7\/2023\/02\/mm-logo.svg","caption":"WE MEDIA Magazine Media"},"image":{"@id":"https:\/\/wemedia.be\/magazinemedia\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wemediabe\/","https:\/\/www.linkedin.com\/company\/we-media-belgium\/?originalSubdomain=be"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/10457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/comments?post=10457"}],"version-history":[{"count":0,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/posts\/10457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media\/10454"}],"wp:attachment":[{"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/media?parent=10457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/categories?post=10457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wemedia.be\/magazinemedia\/fr\/wp-json\/wp\/v2\/tags?post=10457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}