{"id":122,"date":"2019-05-27T13:56:15","date_gmt":"2019-05-27T11:56:15","guid":{"rendered":"https:\/\/wemedia.be\/free-press\/?p=122"},"modified":"2019-05-27T14:18:27","modified_gmt":"2019-05-27T12:18:27","slug":"no-pub-statut-quo-editeurs","status":"publish","type":"post","link":"https:\/\/wemedia.be\/free-press\/fr\/nieuws\/no-pub-statut-quo-editeurs\/","title":{"rendered":"NO PUB : statu quo pour les \u00e9diteurs de presse gratuite"},"content":{"rendered":"<p><strong><em>De nombreuses rumeurs couraient sur l\u2019\u00e9ventuelle inversion du principe de l\u2019autocollant NO PUB. Actuellement, il n\u2019en est rien. L\u2019opt-out reste de mise.<\/em><\/strong><\/p>\n<h5>Un syst\u00e8me remis en question<\/h5>\n<p>Le principe de l\u2019autocollant NO PUB actuellement en vigueur est simple. Si vous n\u2019apposez pas d\u2019autocollant sur votre boite aux lettres, vous recevrez la presse gratuite et les folders publicitaires (syst\u00e8me de l\u2019opt-out). Ce principe a \u00e9t\u00e9 n\u00e9anmoins remis en question par plusieurs hommes politiques. Ils d\u00e9siraient un syst\u00e8me invers\u00e9\u00a0: si vous n\u2019apposez pas d\u2019autocollant, vous ne recevez pas de presse gratuite, ni d\u2019\u00e9crits publicitaires. Il vous aurait donc fallu apposer un autocollant \u2018OUI PUB\u2019 sur votre boite aux lettres pour les recevoir (syst\u00e8me de l\u2019opt-in).<\/p>\n<p>L\u2019adoption d\u2019un nouveau syst\u00e8me \u00e9tait bas\u00e9 sur un objectif de diminution des d\u00e9chets du papier, en perdant de vue les bienfaits de la presse gratuite. En effet, ceux-ci remplissent de nombreux r\u00f4les importants\u00a0: cr\u00e9ation d\u2019emplois (papeterie, graphisme, r\u00e9daction, imprimerie, distribution), perception de taxes importantes, boost \u00e0 l\u2019\u00e9conomie locale, importance sociale,\u2026 De plus, le papier est quasiment enti\u00e8rement recycl\u00e9, alors que ses fibres peuvent \u00eatre r\u00e9utilis\u00e9es 5 \u00e0 7 fois.<\/p>\n<h5>Etat des lieux, r\u00e9gion par r\u00e9gion<\/h5>\n<p>Ces arguments n\u2019ont pas laiss\u00e9 les politiques insensibles et certains ont totalement revu leur jugement sur la presse gratuite et les imprim\u00e9s publicitaires. Voici l\u2019\u00e9tat des lieux dans les diff\u00e9rentes r\u00e9gions.<\/p>\n<p>En r\u00e9gion wallonne, un arr\u00eat\u00e9 gouvernemental a \u00e9t\u00e9 adopt\u00e9 le 28 f\u00e9vrier 2019. Il maintient le principe du NO PUB. Le secteur de la presse gratuite s\u2019engage \u00e0 financer l\u2019impression des autocollants et \u00e0 informer et sensibiliser sur son utilisation.<\/p>\n<p>Dans le nord du pays, une convention a \u00e9t\u00e9 sign\u00e9e entre les diff\u00e9rents repr\u00e9sentants du secteur des toutes-bo\u00eetes (WE MEDIA, BAM, Comeos, Febelgra, Unizo, bpost, BD myShopi &amp; M\u00e9diapub) et le ministre Van den Heuvel et l\u2019administration (OVAM). Celle-ci maintient le syst\u00e8me NO PUB et introduit des obligations similaires \u00e0 celles en vigueur en Wallonie. Elle est valable durant deux ans et sera \u00e9valu\u00e9e \u00e0 son terme, pour une \u00e9ventuelle prolongation.<\/p>\n<p>A Bruxelles, les discussions avec le cabinet Fremault sont en cours de finalisation. Le NO PUB devrait rester de mise, moyennant des engagements similaires du secteur. Une convention devrait \u00eatre conclues dans les prochains jours.<\/p>\n<p>Les \u00e9diteurs de presse gratuite peuvent donc se voir rassur\u00e9s. En effet, les politiques ont bien compris l\u2019importance du r\u00f4le social et \u00e9conomique des toutes-boites. Les mesures prises au sein des trois r\u00e9gions l\u2019illustrent parfaitement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De nombreuses rumeurs couraient sur l\u2019\u00e9ventuelle inversion du principe de l\u2019autocollant NO PUB. Actuellement, il n\u2019en est rien. L\u2019opt-out reste de mise. Un syst\u00e8me remis en question Le principe de l\u2019autocollant NO PUB actuellement en vigueur est simple. Si vous n\u2019apposez pas d\u2019autocollant sur votre boite aux lettres, vous recevrez&#8230;<\/p>\n","protected":false},"author":14,"featured_media":120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[23,35,34,36],"class_list":["post-122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee","tag-free-press","tag-legal","tag-lobby","tag-toutes-boites"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NO PUB : statu quo pour les \u00e9diteurs de presse gratuite<\/title>\n<meta name=\"description\" content=\"De nombreuses rumeurs couraient sur l\u2019\u00e9ventuelle inversion du principe de l\u2019autocollant NO PUB. Actuellement, il n\u2019en est rien. L\u2019opt-out reste de mise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NO PUB : statu quo pour les \u00e9diteurs de presse gratuite\" \/>\n<meta property=\"og:description\" content=\"De nombreuses rumeurs couraient sur l\u2019\u00e9ventuelle inversion du principe de l\u2019autocollant NO PUB. Actuellement, il n\u2019en est rien. L\u2019opt-out reste de mise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\" \/>\n<meta property=\"og:site_name\" content=\"WE MEDIA Free Press\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wemediabe\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-27T11:56:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-27T12:18:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wemedia.be\/free-press\/wp-content\/uploads\/sites\/6\/newspaper-3065044_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"clement\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"clement\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture est.\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\"},\"author\":{\"name\":\"clement\",\"@id\":\"https:\/\/wemedia.be\/free-press\/#\/schema\/person\/31ec69b11082852b3592efdd64cd804d\"},\"headline\":\"NO PUB : statu quo pour les \u00e9diteurs de presse gratuite\",\"datePublished\":\"2019-05-27T11:56:15+00:00\",\"dateModified\":\"2019-05-27T12:18:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\"},\"wordCount\":455,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/wemedia.be\/free-press\/#organization\"},\"keywords\":[\"FREE PRESS\",\"Legal\",\"Lobby\",\"Toutes-boites\"],\"articleSection\":[\"Non classifi\u00e9(e)\"],\"inLanguage\":\"fr-BE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\",\"url\":\"https:\/\/wemedia.be\/free-press\/nieuws\/geen-reclame-sticker-gratis-pers\/\",\"name\":\"NO PUB : statu quo pour les \u00e9diteurs de presse gratuite\",\"isPartOf\":{\"@id\":\"https:\/\/wemedia.be\/free-press\/#website\"},\"datePublished\":\"2019-05-27T11:56:15+00:00\",\"dateModified\":\"2019-05-27T12:18:27+00:00\",\"description\":\"De nombreuses rumeurs couraient sur l\u2019\u00e9ventuelle inversion du principe de l\u2019autocollant NO PUB. 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