{"id":8355,"date":"2022-04-27T14:16:27","date_gmt":"2022-04-27T12:16:27","guid":{"rendered":"https:\/\/wemedia.be\/?p=8355"},"modified":"2022-04-27T16:58:00","modified_gmt":"2022-04-27T14:58:00","slug":"we-meet-bpost-session-dinformations-bpost","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/we-meet-bpost-session-dinformations-bpost\/","title":{"rendered":"WE MEET&#8230;BPOST"},"content":{"rendered":"<figure id=\"post-6644 media-6644\" class=\"align-left\"><img decoding=\"async\" class=\"\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/members-only-button-300x300-1.jpg\" alt=\"For members only label\" width=\"190\" height=\"190\" \/><\/figure>\n<p><strong><em>Toujours dans l\u2019esprit de proposer \u00e0 nos membres une plateforme o\u00f9 ont lieu des discussions formelles et informelles sur les d\u00e9fis et opportunit\u00e9s communs, o\u00f9 les \u00e9diteurs et les professionnels des m\u00e9dias se rencontrent, o\u00f9 nous adoptons des points de vue communs, o\u00f9 nous \u00e9changeons des infos sur le secteur et les meilleures pratiques sur diff\u00e9rentes activit\u00e9s\u2026 nous vous proposons une nouvelle session d\u2019informations gratuite en collaboration avec <\/em><a href=\"https:\/\/www.bpost.be\/fr\" target=\"_blank\" rel=\"noopener\">Bpost<\/a><em>.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"post-5327 media-5327\" class=\"align-left\"><img decoding=\"async\" class=\"alignleft\" title=\"Bpost logo\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/logo-1.png\" alt=\"infosessie i.s.m. Bpost\" width=\"129\" height=\"129\" \/><\/figure>\n<p>Une caisse intelligente peut-elle am\u00e9liorer la rentabilit\u00e9 de la vente en kiosque pour un \u00e9diteur de magazines ? Moins d&rsquo;invendus gr\u00e2ce \u00e0 la r\u00e9cup\u00e9ration et l&rsquo;analyse des chiffres quotidiens auront pour effet une meilleure distribution et surtout un meilleur rapportage.<\/p>\n<p>Outre ces avantages li\u00e9s \u00e0 une meilleur exploitation des points de vente, on notera la possibilit\u00e9 de programmer toute une s\u00e9rie d&rsquo;actions marketing. Un cross selling ou des promotions <em>5+1 <\/em>sont de bons exemples d&rsquo;actions qui peuvent g\u00e9n\u00e9rer des ventes suppl\u00e9mentaires.<\/p>\n<p>Enfin, l&rsquo;utilisation d&rsquo;\u00e9crans LCD dans les diff\u00e9rents points de vente permettra une meilleure communication avec les clients\/lecteurs. Il est m\u00eame envisageable de faire la promotion de certains num\u00e9ros via ces caisses intelligentes afin de booster la vente en kiosque. Bref, pas mal de mati\u00e8res \u00e0 d\u00e9battre&#8230;<\/p>\n<p><strong>Quand : <\/strong>jeudi 23 juin, de 14 \u00e0 16 heures, session bilingue, cl\u00f4tur\u00e9e par un drink<br \/>\n<strong>O\u00f9 :<\/strong> Bpost, Place de la Monnaie, 1000 Bruxelles<br \/>\n<strong>Deadline inscriptions :<\/strong> jeudi 16 juin<\/p>\n<p><strong>Int\u00e9ress\u00e9(e) par la session d&rsquo;informations Bpost ?<\/strong> Inscrivez-vous <a href=\"https:\/\/wemedia.be\/fr\/inscription\/\">ICI<\/a>.<\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/clarete-pour-les-influenceurs\/\" target=\"_blank\" rel=\"noopener\">Claret\u00e9 pour les influenceurs<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2021-2022-les-gagnants\/\" target=\"_blank\" rel=\"noopener\">StuMPA 2021-22 : les gagnants<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/b2b\/fr\/nieuws\/les-medias-professionnels-de-la-communication-ont-de-lavenir\/\" target=\"_blank\" rel=\"noopener\">Les m\u00e9dias professionnels de la communication ont de l&rsquo;avenir<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/fipp-world-congress-2022-les-premiers-orateurs-sont-connus\/\" target=\"_blank\" rel=\"noopener\">FIPP World Congress 2022 : les premiers orateurs sont connus !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/en-pleine-acceleration\/\" target=\"_blank\" rel=\"noopener\">En pleine acc\u00e9l\u00e9ration !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/photographies-sur-internet-que-faire\/\" target=\"_blank\" rel=\"noopener\">Photographies sur internet : que faire ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-pratiques-de-permission-machine-jugees-abusives\/\" target=\"_blank\" rel=\"noopener\">Les pratiques de Permission Machine jug\u00e9es abusives<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/de-nouveaux-tarifs-pour-la-copie-privee\/\" target=\"_blank\" rel=\"noopener\">De nouveaux tarifs pour la copie priv\u00e9e<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-droit-a-loubli-face-aux-archives-de-presse\/\" target=\"_blank\" rel=\"noopener\">Le droit \u00e0 l\u2019oubli face aux archives de presse<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-belgium-dans-la-db-de-mediaspecs\/\" target=\"_blank\" rel=\"noopener\">DAT Belgium dans la base de donn\u00e9es de MediaSpecs<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Toujours dans l\u2019esprit de proposer \u00e0 nos membres une plateforme o\u00f9 ont lieu des discussions formelles et informelles sur les d\u00e9fis et opportunit\u00e9s communs, o\u00f9 les \u00e9diteurs et les professionnels des m\u00e9dias se rencontrent, o\u00f9 nous adoptons des points de vue communs, o\u00f9 nous \u00e9changeons des infos sur le secteur&#8230;<\/p>\n","protected":false},"author":8,"featured_media":4280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[73,356],"class_list":["post-8355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-bpost","tag-caisses-intelligentes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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