{"id":7920,"date":"2021-12-17T12:06:38","date_gmt":"2021-12-17T11:06:38","guid":{"rendered":"https:\/\/wemedia.be\/?p=7920"},"modified":"2021-12-20T14:40:51","modified_gmt":"2021-12-20T13:40:51","slug":"r-i-p-cookies-tiers","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/r-i-p-cookies-tiers\/","title":{"rendered":"R.I.P. Cookies tiers"},"content":{"rendered":"<p><strong><em>L\u2019\u00e8re des cookies tiers touche \u00e0\u00a0 sa fin. A quoi ressemblera le futur sans eux ? Comment va r\u00e9agir le march\u00e9 \u00e0 ce changement ? Est-ce que tout le monde est pr\u00eat et comment se pr\u00e9parent les \u00e9diteurs ? WE MEDIA a, en collaboration avec <a href=\"https:\/\/www.ihecs.be\/\" target=\"_blank\" rel=\"noopener\">IHECS,<\/a> organis\u00e9 un webinar enrichissant sur la th\u00e9matique de la disparition des cookies tiers. <\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Ils hantent nos nuits, sont sur les l\u00e8vres de tous\u00a0: les cookies tiers tirent leur r\u00e9v\u00e9rence en 2023. Leur fin signifie que les revenus num\u00e9riques d\u00e9pendront \u00e0 l\u2019avenir des first party et zero party cookies.<\/p>\n<p>Lors de ce webinar, Nicolas Magain (Space) a \u00e9chang\u00e9 avec ses invit\u00e9s Els Michiels (Head of Product Management &amp; Insights chez Roularta) et Patrick Kohnen (Head of GMP Technology chez Programmads) sur la situation actuelle et les solutions potentielles pour pallier la disparition des cookies tiers.<\/p>\n<p>Les cookies tiers sont utilis\u00e9s depuis plus de 20 ans comme standard par le march\u00e9 publicitaire. Avec la venue du GDPR, beaucoup de questions ont vu le jour et ont sign\u00e9 l\u2019arr\u00eat de mort de ce pont entre 2 \u00e9cosyst\u00e8mes\u00a0(sites et annonceurs).<\/p>\n<p>Les probl\u00e8mes engendr\u00e9s par la suppression de ces attachants petits fichiers sont multiples\u00a0:<\/p>\n<ul>\n<li>Retargeting<\/li>\n<li>Capping<\/li>\n<li>Personnalisation des sites\u2026.<\/li>\n<\/ul>\n<p>Mais heureusement, des solutions existent. D\u00e9couvrez les pistes propos\u00e9es par Nicolas, Els et Patrick en visualisant l\u2019enregistrement du <a href=\"https:\/\/wemedia.be\/fr\/for-members-only\/\" target=\"_blank\" rel=\"noopener\">webinar ICI<\/a>.<\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-droit-a-loubli-face-aux-archives-de-presse\/\" target=\"_blank\" rel=\"noopener\">Le droit \u00e0 l\u2019oubli face aux archives de presse<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-belgium-dans-la-db-de-mediaspecs\/\" target=\"_blank\" rel=\"noopener\">DAT Belgium dans la base de donn\u00e9es de MediaSpecs<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/danger-imminent-pour-la-presse-europeenne\/\">Danger imminent pour la presse europ\u00e9enne<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/fr\/nieuws\/la-belgique-senrichit-dun-magazine-nautique-seatalk\/\">La Belgique s\u2019enrichit d\u2019un magazine nautique Seatalk<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2020-21-and-the-winners-are\/\">StuMPA 2020-21 : and the winners are\u2026<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/cim-letude-press-fait-une-pause\/\">CIM : l\u2019\u00e9tude Presse fait une pause<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e8re des cookies tiers touche \u00e0\u00a0 sa fin. A quoi ressemblera le futur sans eux ? Comment va r\u00e9agir le march\u00e9 \u00e0 ce changement ? Est-ce que tout le monde est pr\u00eat et comment se pr\u00e9parent les \u00e9diteurs ? WE MEDIA a, en collaboration avec IHECS, organis\u00e9 un webinar enrichissant&#8230;<\/p>\n","protected":false},"author":8,"featured_media":7916,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[319,299],"class_list":["post-7920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-cookies-tiers","tag-ihecs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R.I.P. Cookies tiers - WE MEDIA<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e8re des cookies tiers touche \u00e0\u00a0 sa fin. A quoi ressemblera le futur sans eux\u00a0? 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