{"id":7857,"date":"2021-11-25T13:59:09","date_gmt":"2021-11-25T12:59:09","guid":{"rendered":"https:\/\/wemedia.be\/?p=7857"},"modified":"2021-11-25T15:10:55","modified_gmt":"2021-11-25T14:10:55","slug":"session-informations-mediaspecs","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/session-informations-mediaspecs\/","title":{"rendered":"WE MEET\u2026 MediaSpecs"},"content":{"rendered":"<p><strong><em>Toujours dans l\u2019esprit de proposer \u00e0 nos membres une plateforme o\u00f9 ont lieu des discussions formelles et informelles sur les d\u00e9fis et opportunit\u00e9s communs, o\u00f9 les \u00e9diteurs et les professionnels des m\u00e9dias se rencontrent, o\u00f9 nous adoptons des points de vue communs, o\u00f9 nous \u00e9changeons des infos sur le secteur et les meilleures pratiques sur diff\u00e9rentes activit\u00e9s\u2026 nous vous proposons 1 nouvelle session d\u2019informations en collaboration avec <a href=\"https:\/\/www.mediaspecs.be\/\" target=\"_blank\" rel=\"noopener\">MediaSpecs<\/a>.<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"post-7854 media-7854\" class=\"align-left\"><img decoding=\"async\" class=\"alignleft\" title=\"Session information MediaSpecs\" src=\"https:\/\/wemedia.be\/wp-content\/uploads\/MediaSpecs-2-1-512x341.jpg\" alt=\"Session information MediaSpecs\" width=\"167\" height=\"111\" \/><\/figure>\n<p><span style=\"color: #00aaff\">La nouvelle base de donn\u00e9es de MediaSpecs , centre de dispatching entre \u00e9diteurs\/r\u00e9gies et annonceurs\/bureaux<\/span><\/p>\n<p>La base de donn\u00e9es MediaSpecs propose, depuis plus de 10 ans, une plateforme (en Belgique, France et au Luxembourg) aux r\u00e9gies publicitaires et aux \u00e9diteurs d\u00e9sireux de mettre leur m\u00e9dia et leurs possibilit\u00e9s d\u2019annonces sous le feu des projecteurs.<\/p>\n<p>Une \u00e9quipe de collaborateurs encode pour les \u00e9diteurs, gratuitement et de mani\u00e8re neutre, toutes les informations disponibles dans une base de donn\u00e9es facile d\u2019utilisation. Les annonceurs, les agences m\u00e9dia, les bureaux de communication et de relations publiques utilisent cette base de donn\u00e9es pour leurs campagnes de pub, leurs plans m\u00e9dia ou encore leur liste de presse.<\/p>\n<p>Le 22 novembre 21, MediaSpecs a inaugur\u00e9 sa nouvelle base de donn\u00e9es. En plus des informations existantes (par exemple les tarifs publicitaires, les calendriers r\u00e9dactionnels, les donn\u00e9es techniques, les coordonn\u00e9es de la r\u00e9gie et de la r\u00e9daction\u2026) et des possibilit\u00e9s de recherche connues (s\u00e9lections sur base de th\u00e8me, groupe-cible, secteur, type m\u00e9dia, environnement et r\u00e9gion), de nouvelles fonctionnalit\u00e9s ont \u00e9t\u00e9 ajout\u00e9es \u00e0 la base de donn\u00e9es, \u00e0 savoir :<\/p>\n<ul>\n<li>recherche pas uniquement par m\u00e9dia, mais aussi par personne de contact<\/li>\n<li>recherche intuitive combin\u00e9e avec des filtres<\/li>\n<li>aper\u00e7u imm\u00e9diat des formats, dimensions et tarifs des m\u00e9dias print<\/li>\n<li>chiffres et graphiques CIM tr\u00e8s d\u00e9velopp\u00e9s (m\u00e9dias print)<\/li>\n<li>s\u00e9lection de m\u00e9dias et enregistrement via des listes Excel (export)<\/li>\n<\/ul>\n<p>Les collaborateurs de MediaSpecs expliqueront le fonctionnement et les nouvelles fonctionnalit\u00e9s de cette nouvelle base de donn\u00e9es \u00e0 l\u2019occasion d\u2019un s\u00e9minaire WE MEDIA.<\/p>\n<p><strong>Quand :\u00a0<\/strong>lundi 13 d\u00e9cembre, de 15 \u00e0 16h30, session bilingue<br \/>\n<strong>Comment :<\/strong>\u00a0par zoom (nous envoyons le lien apr\u00e8s cl\u00f4ture des inscriptions)<br \/>\n<strong>Deadline inscription :<\/strong>\u00a0mercredi 8 d\u00e9cembre<\/p>\n<p><strong>Int\u00e9ress\u00e9(e)?<\/strong>\u00a0Inscrivez-vous <a href=\"https:\/\/wemedia.be\/fr\/inscription\/\">ICI<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Envie de lire plus ?<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/le-droit-a-loubli-face-aux-archives-de-presse\/\" target=\"_blank\" rel=\"noopener\">Le droit \u00e0 l\u2019oubli face aux archives de presse<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/danger-imminent-pour-la-presse-europeenne\/\">Danger imminent pour la presse europ\u00e9enne<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/cc\/fr\/nieuws\/la-belgique-senrichit-dun-magazine-nautique-seatalk\/\">La Belgique s\u2019enrichit d\u2019un magazine nautique Seatalk<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stumpa-2020-21-and-the-winners-are\/\">StuMPA 2020-21 : and the winners are\u2026<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/cim-letude-press-fait-une-pause\/\">CIM : l\u2019\u00e9tude Presse fait une pause<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Toujours dans l\u2019esprit de proposer \u00e0 nos membres une plateforme o\u00f9 ont lieu des discussions formelles et informelles sur les d\u00e9fis et opportunit\u00e9s communs, o\u00f9 les \u00e9diteurs et les professionnels des m\u00e9dias se rencontrent, o\u00f9 nous adoptons des points de vue communs, o\u00f9 nous \u00e9changeons des infos sur le secteur&#8230;<\/p>\n","protected":false},"author":8,"featured_media":5324,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[276],"class_list":["post-7857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-mediaspecs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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