{"id":6758,"date":"2021-06-23T12:08:51","date_gmt":"2021-06-23T10:08:51","guid":{"rendered":"https:\/\/wemedia.be\/?p=6758"},"modified":"2021-10-20T13:59:31","modified_gmt":"2021-10-20T11:59:31","slug":"cim-letude-press-fait-une-pause","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/cim-letude-press-fait-une-pause\/","title":{"rendered":"CIM : l&rsquo;\u00e9tude Press fait une pause"},"content":{"rendered":"<p><strong><em>Cette ann\u00e9e, il n\u2019y aura pas de publication des audiences de l\u2019\u00e9tude <a href=\"https:\/\/www.cim.be\/fr\/actu?media=pers\" target=\"_blank\" rel=\"noopener\">CIM Presse<\/a>.<\/em><\/strong><\/p>\n<p>Aussi bien les magazines que les quotidiens ont consid\u00e9r\u00e9 que le nouveau terrain, qui a \u00e9t\u00e9 r\u00e9alis\u00e9 en pleine crise sanitaire COVID, n\u2019est pas utilisable comme base de m\u00e9dia planning.<br \/>\nLe terrain qui s\u2019est termin\u00e9 le 31 mai 2021, ne sera pas non plus reconduit jusqu\u2019\u00e0 nouvel ordre.<\/p>\n<p>Les derniers 12 mois ont d\u00e9montr\u00e9 que la crise a s\u00e9rieusement affect\u00e9 la stabilit\u00e9 du terrain. Le mix de recrutement face-\u00e0-face, t\u00e9l\u00e9phonique et online a in\u00e9vitablement vari\u00e9 tout au long du terrain. Etant donn\u00e9 que chaque m\u00e9thode par nature atteint s\u00e9lectivement mieux certains groupes cibles, la comparabilit\u00e9 et la fiabilit\u00e9 d\u2019analyses de tendances du comportement de lecture s\u2019en sont trouv\u00e9es impact\u00e9es.<\/p>\n<p>Fournir au march\u00e9 un aper\u00e7u de la force des journaux et des magazines reste la pr\u00e9occupation majeure pour tous les repr\u00e9sentants de la presse. Pour cette raison, leur priorit\u00e9 est de poursuivre la construction d\u2019une \u00e9tude presse repr\u00e9sentative, en ligne avec les changements des habitudes de consommation. Nous vous informerons de l&rsquo;\u00e9volution de cette \u00e9tude Presse sur ce site. Vous trouverez \u00e9galement toutes les derni\u00e8res informations sur le site du <a href=\"https:\/\/www.cim.be\/fr\/actu?media=pers\" target=\"_blank\" rel=\"noopener\">centre CIM<\/a>.<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/audit-deloitte-ameliorer-la-resilience-de-nos-medias\/\" target=\"_blank\" rel=\"noopener\">Audit Deloitte : am\u00e9liorer la r\u00e9silience de nos m\u00e9dias ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/protasevich-protest\/\" target=\"_blank\" rel=\"noopener\">Protasevich protest !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/bpost-la-distribution-de-la-presse-demeure-une-priorite\/\" target=\"_blank\" rel=\"noopener\">Bpost : la distribution de la presse demeure une priorit\u00e9<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-annonceurs-interesses-par-les-medias-locaux\/\" target=\"_blank\" rel=\"noopener\">Les annonceurs int\u00e9ress\u00e9s par les m\u00e9dias sociaux ?<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/papier-be\/\" target=\"_blank\" rel=\"noopener\">Papier.be<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/pression-gafa-saccroit\/\" target=\"_blank\" rel=\"noopener\">La pression s\u2019accro\u00eet sur les GAFA<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/alliance-de-la-presse-dinformation-generale\/\" target=\"_blank\" rel=\"noopener\">France : Google r\u00e9num\u00e8re le droit voisin<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/b2c\/fr\/nieuws\/stumpa-les-nomines-sont-connus\/\" target=\"_blank\" rel=\"noopener\">StuMPA : les nomin\u00e9s sont connus<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/digital-ad-trust-belgium-2\/\" target=\"_blank\" rel=\"noopener\">Digital Ad Trust Belgium compatible avec 63% des Belges<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e, il n\u2019y aura pas de publication des audiences de l\u2019\u00e9tude CIM Presse. Aussi bien les magazines que les quotidiens ont consid\u00e9r\u00e9 que le nouveau terrain, qui a \u00e9t\u00e9 r\u00e9alis\u00e9 en pleine crise sanitaire COVID, n\u2019est pas utilisable comme base de m\u00e9dia planning. Le terrain qui s\u2019est termin\u00e9 le&#8230;<\/p>\n","protected":false},"author":8,"featured_media":6759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59,46],"tags":[173,279],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","category-recherche","tag-cim","tag-etude-presse"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CIM : l&#039;\u00e9tude Press fait une pause - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, il n\u2019y aura pas de publication des audiences de l\u2019\u00e9tude CIM Presse. 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