{"id":6333,"date":"2021-01-28T11:22:08","date_gmt":"2021-01-28T10:22:08","guid":{"rendered":"https:\/\/wemedia.be\/?p=6333"},"modified":"2021-01-29T17:00:59","modified_gmt":"2021-01-29T16:00:59","slug":"plan-de-relance-media-moonshot","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/plan-de-relance-media-moonshot\/","title":{"rendered":"Plan de relance : Media Moonshot"},"content":{"rendered":"<p><strong><em>Le gouvernement flamand a donn\u00e9 le coup d&rsquo;envoi d&rsquo;un plan de relance post Corona ambitieux. L&rsquo;un des th\u00e8mes est la num\u00e9risation de la soci\u00e9t\u00e9 et des m\u00e9dias. Media Moonshot doit acc\u00e9l\u00e9rer la transformation num\u00e9rique des m\u00e9dias flamands et promouvoir la fiabilit\u00e9 de l&rsquo;information pour les citoyens.<\/em><\/strong><\/p>\n<p>Au cours des deux prochaines ann\u00e9es, la Flandre souhaite renforcer son \u00e9cosyst\u00e8me local, d\u00e9velopper de nouveaux mod\u00e8les commerciaux et accro\u00eetre la disponibilit\u00e9 de contenu flamand. L&rsquo;intention est de r\u00e9aliser cela en collaboration avec les acteurs m\u00e9diatiques flamands afin que l&rsquo;offre m\u00e9diatique flamande reste pertinente et accessible.<\/p>\n<p>Avec ce programme, le gouvernement flamand nourrit m\u00eame l&rsquo;ambition de devenir un leader en Europe.<\/p>\n<p>Le gouvernement flamand d\u00e9sire travailler autour de <strong>six projets potentiels<\/strong>, en collaboration avec le secteur. Les diff\u00e9rents sujets envisag\u00e9s sont les suivants\u00a0:<\/p>\n<ul>\n<li>Cloud m\u00e9diatique flamand : des moyens de production \u00e9volutifs et partag\u00e9s pour les cr\u00e9ateurs de m\u00e9dias\u00a0;<\/li>\n<li>M\u00e9tadonn\u00e9es : rendre le contenu flamand accessible gr\u00e2ce \u00e0 des m\u00e9tadonn\u00e9es qualitatives\u00a0;<\/li>\n<li>Cross Medial measuring : mesurer l&rsquo;utilisation des m\u00e9dias \u00e0 travers les plateformes et les formes de m\u00e9dias\u00a0;<\/li>\n<li>Algorithmes : mieux cibler les utilisateurs de m\u00e9dias avec des algorithmes locaux\u00a0;<\/li>\n<li>Solid : mettre les donn\u00e9es de l&rsquo;utilisateur \u00e0 disposition sous le contr\u00f4le de ce dernier\u00a0;<\/li>\n<li>D\u00e9sinformation : soutenir les producteurs et les utilisateurs de m\u00e9dias contre la d\u00e9sinformation.<\/li>\n<\/ul>\n<p>Des choix devront encore \u00eatre faits entre ces diff\u00e9rents projets. WE MEDIA a demand\u00e9 \u00e0 ses membres de fournir autant d&rsquo;informations que possible afin de d\u00e9finir leurs besoins sp\u00e9cifiques. Apr\u00e8s une premi\u00e8re enqu\u00eate et discussion, WE MEDIA souhaite insister sur l\u2019importance des projets concernant les M\u00e9tadonn\u00e9es pour rendre le contenu flamand plus accessible, ainsi que la mesure Cross Medial, avec comme objectif suppl\u00e9mentaire que les annonceurs se concentrent sur la Belgique. WE MEDIA insiste \u00e9galement sur la mise \u00e0 disposition d&rsquo;un budget pour des formations afin de permettre aux \u00e9diteurs d&rsquo;aider leur personnel \u00e0 s&rsquo;adapter rapidement \u00e0 la num\u00e9risation.<\/p>\n<p>Le gouvernement flamand a l&rsquo;intention d&rsquo;attribuer les projets rapidement. Toute contribution suppl\u00e9mentaire des membres reste la bienvenue. WE MEDIA suit les discussions et continuera \u00e0 signaler tout lancement d&rsquo;appel \u00e0 projets.<\/p>\n<p><em><strong>Envie de lire plus ?\u00a0<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/alliance-de-la-presse-dinformation-generale\/\" target=\"_blank\" rel=\"noopener\">France : Google r\u00e9mun\u00e8rera le droit voisin<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/digital\/fr\/nieuws\/dat-decerne-les-premiers-labels-video\/\" target=\"_blank\" rel=\"noopener\">DAT Belgum d\u00e9cerne les premiers labels vid\u00e9o<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le gouvernement flamand a donn\u00e9 le coup d&rsquo;envoi d&rsquo;un plan de relance post Corona ambitieux. L&rsquo;un des th\u00e8mes est la num\u00e9risation de la soci\u00e9t\u00e9 et des m\u00e9dias. Media Moonshot doit acc\u00e9l\u00e9rer la transformation num\u00e9rique des m\u00e9dias flamands et promouvoir la fiabilit\u00e9 de l&rsquo;information pour les citoyens. Au cours des deux&#8230;<\/p>\n","protected":false},"author":8,"featured_media":6331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[263,262],"class_list":["post-6333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-gouvernement-flamand","tag-plan-de-relance-post-corona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Plan de relance : Media Moonshot - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Le gouvernement flamand a donn\u00e9 le coup d&#039;envoi d&#039;un plan de relance post Corona ambitieux. 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