{"id":4915,"date":"2020-05-07T14:15:11","date_gmt":"2020-05-07T12:15:11","guid":{"rendered":"https:\/\/wemedia.be\/?p=4915"},"modified":"2020-05-07T14:21:58","modified_gmt":"2020-05-07T12:21:58","slug":"les-commerces-re-ouvrent-achetezlocal","status":"publish","type":"post","link":"https:\/\/wemedia.be\/fr\/nieuws\/les-commerces-re-ouvrent-achetezlocal\/","title":{"rendered":"Les commerces r\u00e9-ouvrent #AchetezLocal"},"content":{"rendered":"<p><em>Maintenant que les commerces peuvent r\u00e9-ouvrir leurs portes, tout le secteur attend avec impatience la reprise des campagnes publicitaires. L\u2019action #AchetezLocal, qui fut lanc\u00e9e le 1er avril, est programm\u00e9e jusqu\u2019\u00e0 la mi-juin. Concr\u00e8tement, cela signifie que chaque annonceur qui r\u00e9serve une campagne dans un des titres participants recevra le double de l\u2019espace. 1 page payante +1 page gratuite. A ce jour, quelque 155 titres d\u2019\u00e9diteurs belges participent \u00e0 cette action. Pour la liste des titres, <a href=\"https:\/\/wemedia.be\/fr\/nieuws\/achetezlocal\/\" target=\"_blank\" rel=\"noopener noreferrer\">cliquez ICI.<\/a><\/em><\/p>\n<p>Depuis le lockdown, les campagnes m\u00e9dia, \u00e0 l\u2019exception des campagnes de sensibilisation, sont \u00e9galement confin\u00e9es. Malgr\u00e9 les conseils avis\u00e9s de tous les sp\u00e9cialistes et marketers pr\u00eachant pour la continuation de la communication, les annonceurs ont d\u00e9plac\u00e9 massivement leurs campagnes, certains les ont carr\u00e9ment annul\u00e9es. L\u2019Union Belge des Annonceurs, l\u2019UBA, a m\u00eame annonc\u00e9 les <a href=\"https:\/\/wemedia.be\/fr\/nieuws\/stimulez-linvestissement-dans-les-medias-belges\/\" target=\"_blank\" rel=\"noopener noreferrer\">chiffres suivants\u00a0<\/a>: 81% pour les reports de campagnes et 57% pour des suppressions dans les budgets m\u00e9dia.<\/p>\n<p>Avec leur action 1+1, les \u00e9diteurs souhaitent inciter les annonceurs \u00e0 continuer \u00e0 communiquer.<\/p>\n<p>Les \u00e9diteurs et les annonceurs ont fait pression commune aupr\u00e8s des pouvoirs publics pour obtenir un <a href=\"https:\/\/wemedia.be\/fr\/nieuws\/communiquez-stimulez-et-stoppez-les-taxes-communales\/\" target=\"_blank\" rel=\"noopener noreferrer\">stimulant fiscal<\/a> pour les investissements m\u00e9dia. Ce dossier est actuellement \u00e0 l\u2019\u00e9tude au parlement.<\/p>\n<p>Du reste, les \u00e9diteurs et les soci\u00e9t\u00e9s de m\u00e9dia comptent sur les pouvoirs publics, tant f\u00e9d\u00e9raux que locaux et les exhortent \u00e0 prolonger les campagnes de communication, voire les intensifier et surtout les consacrer aux m\u00e9dias belges. Ces campagnes seront un r\u00e9el support pour tout le secteur et relanceront l\u2019\u00e9conomie.<\/p>\n<p><em><strong>Envie de lire plus ?<\/strong><\/em><\/p>\n<ul>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-editeurs-celebrent-la-journee-mondiale-de-la-liberte-de-la-presse\/\" target=\"_blank\" rel=\"noopener noreferrer\">Les \u00e9diteurs c\u00e9l\u00e8brent la journ\u00e9e mondiale de la libert\u00e9 de la presse<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/communiquez-stimulez-et-stoppez-les-taxes-communales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communiquez et stimulez !<\/a><\/li>\n<li><a href=\"https:\/\/wemedia.be\/fr\/nieuws\/covid-19-plan-daide-au-secteur-de-la-presse-en-fwb\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID-19 : plan d&rsquo;aide au secteur de la presse en FWB<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Maintenant que les commerces peuvent r\u00e9-ouvrir leurs portes, tout le secteur attend avec impatience la reprise des campagnes publicitaires. L\u2019action #AchetezLocal, qui fut lanc\u00e9e le 1er avril, est programm\u00e9e jusqu\u2019\u00e0 la mi-juin. Concr\u00e8tement, cela signifie que chaque annonceur qui r\u00e9serve une campagne dans un des titres participants recevra le double&#8230;<\/p>\n","protected":false},"author":8,"featured_media":4653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[167],"class_list":["post-4915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-fr","tag-achetezlocal"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les commerces r\u00e9-ouvrent #AchetezLocal - WE MEDIA<\/title>\n<meta name=\"description\" content=\"Maintenant que les commerces peuvent r\u00e9-ouvrir leurs portes, tout le secteur attend avec impatience la reprise des campagnes publicitaires.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wemedia.be\/fr\/nieuws\/les-commerces-re-ouvrent-achetezlocal\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les commerces r\u00e9-ouvrent #AchetezLocal - 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